SKU: 33997237507

Loved : How to Rethink Marketing for Tech Products

Sale price$25.20 Regular price$28.00
Save 10%

Pay in installments of $7.00 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 10 - Aug 15

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Loved : How to Rethink Marketing for Tech ProductsMost tech companiesget marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between

Most tech companies�get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between "also-ran" products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product's story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product's successthe key skills and actions required to do it wellthe four fundamentals of product marketing and how to apply themhow to hire, lead, and organize product marketinghow product marketers optimize crucial collaboration with other functionsone-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 33997237507

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.6 ★★★★★
Based on 13 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
A
Verified Purchase
angela
Fort Morgan, US
★★★★★ 5
Does what expected
Size: 132‘’Wide-6 Panel, Color: Black
Did exactly what we needed. Not terribly sturdy so don’t expect a lot
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 27, 2026
G
Verified Purchase
Gabby
Bozeman, US
★★★★★ 5
Very pleased with this purchase
Size: 88‘’Wide-4 Panel, Color: Grey
This is very easy to assemble, light weight, and does exactly what it is supposed to. I thought it would be a little bit taller, but it gets the job done.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 18, 2026
P
Verified Purchase
PHT
Draper, US
★★★★★ 5
Well made
Size: 102''Wide-3 Panel, Color: Beige
Worked great and looked nice. Easy to put together
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 29, 2025
L
Verified Purchase
Lauren Colwell-Sanzone
Charlottesville, US
★★★★★ 4
Worked well to separate space!
Size: 132‘’Wide-6 Panel, Color: Grey
Did the job I needed. I created a hang out area in part of the basement for my pre-teen and wanted a little privacy/separation for the area. Not hard to put together and was to move around. I do wish the legs Ira on with the rollers didn’t jet out so far.. is quite a tripping hazard..
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 17, 2025
J
Verified Purchase
Jenny Renee
Lake Worth, US
★★★★★ 5
Perfect!
Size: 88‘’Wide-4 Panel, Color: Grey, Size: 88‘’Wide-4 Panel, Color: Grey
This is exactly what I was looking for. I created essentially a doorway into the pantry area I have in my basement. I had the bought a screen years ago that hid most of it but this completed it. I ordered the 4 panels, for the size, and created a "door" of out the two.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 7, 2025

recommand products