SKU: 99926296484

Scientific Advertising

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Description

Scientific AdvertisingCondition: BRAND NEW ISBN: 9781640954250 Format: Trade paperback (US) Year: 2023 Publisher: Sound Wisdom Description: The essential guidebook on how to make your marketing and advertising more profitablefaster. You already have a great product or servicehow do you build a narrative around it that speaks to your customers attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins

Condition: BRAND NEW
ISBN: 9781640954250
Format: Trade paperback (US)
Year: 2023
Publisher: Sound Wisdom


Description:
The essential guidebook on how to make your marketing and advertising more profitable—faster.


 


You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
  •  Create a winning personality for your ads

  • Incentivize people to buy without using sensationalism or empty rhetoric

  • Strategically incorporate visual design elements into ads

  • Harness the power of coupon advertising, product sampling, and direct-mail marketing

  • Run test campaigns to make smarter decisions about your advertising dollars

Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising, which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies.


 


Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or
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SKU: 99926296484

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Santiago P.
Grantham, US
★★★★★ 4
Buena opción
Buena calidad, lindo peso. Versatilidad de opciones de color de luz. Duran bastante. Recarga fácil y rápida. Recomendables
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Reviewed in the United States on October 9, 2025
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maria warner
Whiting, US
★★★★★ 2
Not great
Not pleased with these…at first very bright and seemed to hold charge well but as time has gone by they need to be charged ALOT! The glue doesn’t hold to the cabinet well. I wouldn’t buy them again based on them not holding charge long!
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Reviewed in the United States on May 5, 2025
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Stewart Correll
Bozeman, US
★★★★★ 5
Quality lights with all the best features
This type of light has been around for a while, but these new HEDCINLT motion sensing under counter lights have wrapped up all the best features into one nice quality package. These lights have relatively large batteries, 3 color temperature light, full multi-step dimming, motion sensing and ambient light sensing. They mount with magnets for easy removal for charging and all these features are controlled with a remote. I have a doorway between two rooms that are at different elevations (~6”) and I have mounted one of these lights on the top passageway jam to hopefully remind people that there is a step and give adequate illumination to see it. I have placed the second light in the master bath set to very low light level to give a little light to find our way, but not get blasted with the night blinding main lighting. With all the features that these lights have, there are infinite potential applications in most any household.
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Reviewed in the United States on November 26, 2024
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Amazon Customer
Houston, US
★★★★★ 5
Good Product
Size: 3 Panel-102'', Color: Beige
I got these dividers for outdoor use for some privacy from neighbors. They arrived quickly and were easy to set up. They look good, and though the legs don’t offer stability against any amount of wind—which I expected as it wasn’t advertised for outdoor use—all it took was placing a cinder block on the feet to hold it up right. Coverage is good, it’s easy to fold and move as needed, and it’s light weight. All in all a decent product. I will caution the purchase of “used like-new,” as both of the dividers I ordered were previously returned items, and one came missing a cap, instructions were not included, and the poles were all mixed up and not properly labeled. If I had not ordered a second divider (which did include the instructions) I would have had a much harder time figuring out which pieces were which and how to put them together.
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Reviewed in the United States on May 30, 2025
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julie h.
Fort Morgan, US
★★★★★ 5
So versatile! Perfect solution for dividing a room.
Size: 4 Panel-88'', Color: Grey, Size: 4 Panel-88'', Color: Grey
Perfect solution for my space. My office has to double as the hangout room for the kids and I wanted something that would block off my computer so it is left alone. This space allows me to close off my computer as much or as little as I want. It is lightweight yet has sturdy feet. This is important so that if it gets bumped it won’t topple over. The price was great and the build time wasn’t too bad! I would recommend two people for set up. I went with the grey panels and I think I’ll end up hanging some twinkle lights at some point. Great purchase!
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Reviewed in the United States on October 9, 2025

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