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Description
Scientific AdvertisingCondition: BRAND NEW ISBN: 9781640954250 Format: Trade paperback (US) Year: 2023 Publisher: Sound Wisdom Description: The essential guidebook on how to make your marketing and advertising more profitablefaster. You already have a great product or servicehow do you build a narrative around it that speaks to your customers attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins
Condition: BRAND NEWISBN: 9781640954250
Format: Trade paperback (US)
Year: 2023
Publisher: Sound Wisdom
Description:
The essential guidebook on how to make your marketing and advertising more profitable—faster.
You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to:
- Create a winning personality for your ads
- Incentivize people to buy without using sensationalism or empty rhetoric
- Strategically incorporate visual design elements into ads
- Harness the power of coupon advertising, product sampling, and direct-mail marketing
- Run test campaigns to make smarter decisions about your advertising dollars
Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or
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4.3 ★★★★★
Based on 11 reviews
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Product Reviews
★★★★★ 5
Great kid book
Format: Hardcover
Daughter loves this book
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Reviewed in the United States on November 30, 2025
★★★★★ 5
A Unique and Incredible Tale
Format: Kindle
This book brilliantly shows what it feels like for me to go through the world neurodivergently. The characters truly resonate. The artistry of the layout and imagery is compelling and once I started reading, I couldn’t stop. What an authentic glimpse into an intense inner world!
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Reviewed in the United States on July 11, 2025
★★★★★ 5
When you think you know someone’s story, maybe think again
Format: Hardcover
Imaginative and absorbing, this book will encourage you to examine yourself and extend kindness to others. Well-executed and gripping, it will challenge you to confront adversity, grow, and help others do the same.
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Reviewed in the United States on May 22, 2025
★★★★★ 4
Building something wonderful out of the broken pieces
Format: Hardcover
Meg Eden Kuyatt has done it again. I am a big fan of novel in verse, and this author is one reason why. The poetry delivers character, setting, and story in a clear, believable voice. The protagonist, V, is a middle school girl full of feelings, celebrating her difference while fighting for her place in the wonderland of neurotypicals. V introduces herself in vibrant socks that say “I am strange and wonderful.” And with that, we are off.
V is reluctantly spending the summer with her grandma Jojo in the pristine white house that has been in her family for generations. History is definitely living here. The house is a character itself (and a metaphor). I love that V’s cousin Cat creates assemblages, an art form I was not familiar with. Cat describes it as taking discarded, broken stuff and turning it into something beautiful (another metaphor).
There is a lot going on here and a satisfying resolution brought on by a heaping dose of empathy. Highly recommend for the suggested audience (juvenile fiction, grades 3-7), their teachers, and families with neurodivergence.
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Reviewed in the United States on June 2, 2025
★★★★★ 5
Emotionally messy relationships with unreliable narrators
Format: Hardcover
Meg Eden Kuyatt guides us through a beautifully lyrical journey into the life of V, an autistic girl forced to spend the summer with her overbearing grandmother. The story is often more metaphorical than literal, which works well thematically since it revolves around emotionally messy relationships with unreliable narrators, making the details of both the past and present difficult to pin down. Overall, a great read that will be appreciated by both kids and adults looking for mature, nuanced stories about dysfunctional families and the autistic experience.
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Reviewed in the United States on December 31, 2025