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This is the heavyweight champ of beef. Our Standing Rib Roast—also known as prime rib—comes bone-in for big flavor and a tender bite that can’t be beat. It’s cut from the primal rib section and packed with rich marbling that melts as it cooks, locking in that bold, juicy taste.
Perfect for the oven or the smoker, this roast is made for low-and-slow cooking. Let the ribs do the work—standing the roast up so the meat cooks evenly and stays unbelievably tender. Slice it thick and serve it proud.
No fancy fluff here—just top-quality beef raised right. Great for holidays, weekends, or whenever you want to show off a little.
Ferry Farms – On the farm and on the fork, it’s better quality. Period.