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Description
Color Sells: Choose the Right Colors for Your PackageCondition: BRAND NEW ISBN: 9789887928386 Year: 2019 Publisher: SendPoints Publishing Description: Power up your packaging design with COLORS! The red and yellow McDonald's, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red, etc., a number of world famous brands have successfully developed their own color system for their brand identity, including packaging and storefront, making a strong impression on consumers. Color has become a more
Condition: BRAND NEWISBN: 9789887928386
Year: 2019
Publisher: SendPoints Publishing
Description:
Power up your packaging design with COLORS!
The red and yellow McDonald's, the Tiffany Blue, the blue and yellow IKEA, the Coca Cola Red, etc., a number of world famous brands have successfully developed their own color system for their brand identity, including packaging and storefront, making a strong impression on consumers. Color has become a more powerful marketing tool than ever: it stimulates buying and infuses enduring vigor into the packaging.
This book reveals the secrets of commercially successful packaging colors. It introduces color psychology and marketing strategies of colors using accessible language and vivid illustrations; deeply analyses the combination of color and marketing in packaging via case studies; and showcases packaging designs worldwide with excellent color matching, revealing their design concepts and approaches.
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Excellent
Size: X-Large, Color: (025) Castlerock / Castlerock / Anthracite
Excellent product
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Reviewed in the United States on March 17, 2026
★★★★★ 5
Fit great
Size: Large, Color: (100) White / White / Halo Gray
Been a couple of months and they seem to be holding up nicely. Real picky about fit of socks and these fit well. They are very thin but very comfortable.
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Reviewed in the United States on October 21, 2024
★★★★★ 5
Always a win
Size: Large, Color: (001) Black / Black / Castlerock
Under armor is always a win! Comfortable, no peeling, true to size, no squeezing around the arch of foot & affordable.
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Reviewed in the United States on January 4, 2026
★★★★★ 4
Fit well and stay up
Size: Large, Color: (299) City Khaki / City Khaki / White
They're a little thin, so good mainly for warmer months. But they fit very well and I've not experienced any slippage
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Reviewed in the United States on March 17, 2026
★★★★★ 5
Llego a tiempo
Size: X-Large, Color: (001) Black / Black / Castlerock
Bien
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Reviewed in the United States on April 28, 2026