SKU: 92550125395

Theory of the Hashtag

Sale price$35.37 Regular price$39.30
Save 10%

Pay in installments of $9.82 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Jul 25 - Jul 30

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Theory of the HashtagDiscover the transformative power of social media in 'Theory of the Hashtag', a must read for anyone interested in contemporary digital culture. This engaging book meticulously unravels the journey of the hashtag (#), illustrating its impact on public discourse and social media communication. As a potent tool for organizing information and driving social movements, the hashtag has become an omnipresent element in our online interactions. Understand

Discover the transformative power of social media in 'Theory of the Hashtag', a must-read for anyone interested in contemporary digital culture. This engaging book meticulously unravels the journey of the hashtag (#), illustrating its impact on public discourse and social media communication. As a potent tool for organizing information and driving social movements, the hashtag has become an omnipresent element in our online interactions. Understand how this small symbol becomes a powerful agent for change, influencing socio-political activism and marketing alike. Andreas Bernard delves deep into the hashtag's history, tracing its explosive growth through platforms like Twitter and Instagram, where it became a staple for categorizing conversations and amplifying voices. He compellingly argues that while hashtags facilitate easier navigation in the overwhelming sea of online content, they can simultaneously flatten complex discussions and obscure individual nuances, as highlighted in phenomena like the #MeToo movement. A valuable addition to your reading list, 'Theory of the Hashtag' offers insights that resonate with marketers, activists, and anyone engaged in social media. Condition: BRAND NEW. ISBN: 9781509538942. Year: 2019. Publisher: John Wiley & Sons (UK). Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781509538942
Year: 2019
Publisher: John Wiley & Sons (UK)


Description:


This is a short book about the most prominent sign of our times The simple # sign is now used so widely that it is easy to overlook the fundamental effects it has had in the structuring of public debate With its help, statements are bundled together and discourse is organized and amplified around common buzzwords This method enables us to navigate more easily the huge volume of online utterances, but it also increases the risk of leveling statements and extinguishing difference, as exemplified by the #MeToo debate.


Andreas Bernard traces the young and spectacular career of the humble hashtag He follows the history of the # sign, documenting its use by Twitter and Instagram, and then examines the most prominent contemporary domains of the sign in socio-political activism and in marketing “ two apparently very different fields which are united in their passion for the hashtagTheory of the Hashtag shines a bright light on a small but pervasive feature of our contemporary digital culture and shows how it is surreptitiously shaping the public sphere.
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 92550125395

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.5 ★★★★★
Based on 6 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
E
Verified Purchase
EMG
Chelsea, US
★★★★★ 1
Stopped working
Maybe it's a one-off but it stopped working very shortly after I received it and I had to return it. Casio used to be a good brand.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 21, 2025
S
Verified Purchase
Shawn Houston
Dallas, US
★★★★★ 3
light not strong enough
light not strong enough
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 3, 2023
S
Verified Purchase
S. Marie
Boise, US
★★★★★ 5
Great watch!
I like how thin & lightweight it is. The blue numbers makes the watch more appealing!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 8, 2019
J
Verified Purchase
J. Rosett
Dallas, US
★★★★★ 5
Just what I wanted
I am an invalid and spend a lot of time watching tv in the dark, so I wanted a watch I could read in the dark. It isnt very bright but enough to be able to read it and it is also large enough to read easily. It is not beautiful but is good looking enough to wear when going out. It is just what I needed and I am satisfied with it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 11, 2019
D
Verified Purchase
DrEAM
Natrona Heights, US
★★★★★ 5
Super soft, runs small, long tail
High quality, super soft, good neck height, nice price, ready to go right out of the dryer, medium thick material, works well under a sport coat or sweat shirt, snug fit--runs about one size small. Length is about four inches too long. So, ideally made for tall and skinny people (I am short and thick), but going one size up works fine for me except have to tuck it in due to the length.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 26, 2025

recommand products