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Description
Business Development For DummiesUnlock the full potential of your business with 'Business Development For Dummies.' This comprehensive guide is a vital resource for small and medium sized business owners eager to enhance their business development strategies. Gain valuable insights into maximizing growth through a proven step by step model tailored for both B2B and B2C service firms. Key features include mapping business development to the customer life cycle, which empowers owners
Unlock the full potential of your business with 'Business Development For Dummies.' This comprehensive guide is a vital resource for small and medium-sized business owners eager to enhance their business development strategies. Gain valuable insights into maximizing growth through a proven step-by-step model tailored for both B2B and B2C service firms. Key features include mapping business development to the customer life cycle, which empowers owners and managers to prioritize effective customer nurturing and management. This isn’t just about sales; it’s about crafting a holistic approach to business.Dive deep into essential facets like strategy development, marketing techniques, and client relationship management. You’ll discover how to forge impactful partnerships and alliances that drive your business forward. With practical guidance, you’ll learn to structure, organize, and execute a robust business development plan that fits your unique needs.
Whether you're new to business development or seeking to refine your existing strategies, this guide provides the core concepts of business growth. Understand how business development differs from mere sales and build an actionable roadmap that integrates marketing, sales, and customer management into your planning. Elevate your business game with insights that transform your approach to growth, partnerships, and overall business effectiveness.
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4.6 ★★★★★
Based on 23 reviews
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Product Reviews
★★★★★ 5
Great coverage, easy to use, quick response to requests
Great service. Very easy to request and quick to receive a resolution. Their website is a bit confusing, it seems to default to mobile phone inquiries, there is another section to request service on other items. I will definitely purchase protection in the future.
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Reviewed in the United States on September 19, 2025
★★★★★ 5
I’m really happy I bought this protection
I had a steam mop that did a great job cleaning my floor and Lazy Boy. After 2 years of using it the mop didn’t work anymore. I remember I bought this protection. I was shocked how easy and fast the claim was paid. I was able to buy a new mop and get another 3 year warranty. I would definitely recommend this for household appliances.
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Reviewed in the United States on April 13, 2026
★★★★★ 5
Extended Warranty is worth it.
So glad I took out a three year warranty, my Shark Steam Mop stopped steaming.
Asurion refunded me with Amazon credit.
Thank you.
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Reviewed in the United States on April 24, 2026
★★★★★ 4
Ease of handling
Initially when I filed the claim online, I was erroneously informed to contact the manufacturer because I was still under their warranty. I learned that I was not. It’s for this reason they got 4 stars instead of 5.
I had to call and explain to Assurion. Once I did that they honored the extended warranty with no complications. I just had to return the defective device to them, they provided all prepaid UPS slip and I took it to UPS. They sent an Amazon gift card (via email) less than 48 hours after my UPS drop off. I enjoyed the ease of everything. Just make sure you call instead of handling the claim online. A person is always better.
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Reviewed in the United States on May 1, 2025
★★★★★ 5
Great protection plan service
My vacuum stopped holding a full charge after a little over a year, so I submitted a claim to Asurion. They immediately emailed me back with a gift card to cover the cost of replacing the vacuum. I was able to find an even more expensive vacuum that was on sale, so I'm very pleased with Asurion's protection plan.
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Reviewed in the United States on February 3, 2026