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Description
Hey Whipple, Squeeze ThisDiscover the ultimate guide to advertising with 'Hey Whipple, Squeeze This' (6th Edition). Often hailed as the bible for creatives, this essential book dives deep into the advertising industrys evolution, blending classic principles with modern techniques. Whether youre a budding copywriter or a seasoned marketing professional, this enlightening resource equips you with the tools to thrive. Unlock your creative potential with insights on storytelling
Discover the ultimate guide to advertising with 'Hey Whipple, Squeeze This' (6th Edition). Often hailed as the bible for creatives, this essential book dives deep into the advertising industry’s evolution, blending classic principles with modern techniques. Whether you’re a budding copywriter or a seasoned marketing professional, this enlightening resource equips you with the tools to thrive. Unlock your creative potential with insights on storytelling that captures the essence of brands, and master the art of crafting compelling content tailored for platforms like Instagram, YouTube, and TikTok. Gain proficiency in traditional concepting alongside fresh, innovative strategies to adapt in today’s fast-paced digital landscape. Learn the secrets of stimulating ideas that challenge the norm, leading to viral campaigns. This edition also emphasizes the importance of building a standout portfolio to secure your dream job in advertising. With 416 pages of in-depth knowledge, this book is a must-have for anyone serious about enhancing their creative prowess in modern advertising. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW, ISBN: 9781119819691, Year: 2022, Publisher: John Wiley & Sons Inc (US).Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119819691
Year: 2022
Publisher: John Wiley & Sons Inc (US)
Pages: 416
Description:
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity”while critical”is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field™s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you™re new to the business or a practicing professional.
In this fully updated edition, you™ll explore:
How to employ the traditional concepting techniques today™s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
How to go 180? against common sense for ideas that have the potential of becoming viral.
How to create the kind of portfolio that will get you a job in the industry.
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Product Reviews
★★★★★ 4
Easy to follow instructions, odd colors
Paper Size: 8.5-x-11-inch
If you follow the instructions they go onto plastic like a dream. That being said expect to play with color settings a lot if you're doing anything other then blacks. Browns tend to bleach out and turn orange.
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Reviewed in the United States on December 12, 2024
★★★★★ 5
Perfect product!!
Paper Size: 8.5-x-11-inch, Paper Size: 8.5-x-11-inch
Perfect for the project I needed it for, Valentines day roses will never be the same again
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Reviewed in the United States on January 23, 2026
★★★★★ 5
Easy to use.
Paper Size: 8.5-x-11-inch
I used this on a vase with a photo of roots. Looked pretty good and I am not crafty. Easy to work with but it did take me two tries as it was my first attempt. All in all a think it worked great. Would definitely recommend.
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Reviewed in the United States on October 2, 2025
★★★★★ 5
100% material buena marca
Paper Size: 8.5-x-11-inch
Facil de usar sige siempre las intrucsiones as tu diseño con tu computador o telefono en tu programa favorito de diseño despues mandalo imprimir en tu impresora de tinta recorta sumerge en agua y traslada tu diseño usando tus dedos o palita para sacar las burbujas que se encuentran dentro despues de aplicar siempre sige las intrucsiones busca tutorial para que no desperdicies tus hojas .muy buen material
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Reviewed in the United States on October 20, 2025
★★★★★ 5
Good paper.
Size: 13"X19", Size: 13"X19"
First time purchasing A-Sub brand paper & they have a customer for life. I have an epson 8550 & this paper dried soooooo quickly. The glossy finish is amazing, the paper is nice & thick (but not too thick where it can’t bend) & no limit on crafting options. Only thing I did notice is a few of the pages started to ripple or curl not really sure what that’s about. But non the less it’s some really good paper. Will purchase again.
Used to make jumbo Valentine’s Day card & it worked perfectly.
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Reviewed in the United States on February 16, 2026