A fascinating exploration of the intricacies of how we remember, why we forget, and what we can do to protect our memories, from the Harvard-trained neuroscientist and bestselling author of Still Alice.
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Description
Remember: The Science of Memory and the Art of ForgettingA fascinating exploration of the intricacies of how we remember, why we forget, and what we can do to protect our memories, from the Harvard trained neuroscientist and bestselling author of Still Alice. "Using her expertise as a neuroscientist and her gifts as a storyteller, Lisa Genova explains the nuances of human memory" Steven Pinker, Johnstone Professor of Psychology, Harvard University, author of How the Mind Works Have you ever felt a crushing
"Using her expertise as a neuroscientist and her gifts as a storyteller, Lisa Genova explains the nuances of human memory"--Steven Pinker, Johnstone Professor of Psychology, Harvard University, author of How the Mind Works
Have you ever felt a crushing wave of panic when you can't for the life of you remember the name of that actor in the movie you saw last week, or you walk into a room only to forget why you went there in the first place? If you're over forty, you're probably not laughing. You might even be worried that these lapses in memory could be an early sign of Alzheimer's or dementia. In reality, for the vast majority of us, these examples of forgetting are completely normal. Why? Because while memory is amazing, it is far from perfect. Our brains aren't designed to remember every name we hear, plan we make, or day we experience. Just because your memory sometimes fails doesn't mean it's broken or succumbing to disease. Forgetting is actually part of being human.
In Remember, neuroscientist and acclaimed novelist Lisa Genova delves into how memories are made and how we retrieve them. You'll learn whether forgotten memories are temporarily inaccessible or erased forever and why some memories are built to exist for only a few seconds (like a passcode) while others can last a lifetime (your wedding day). You'll come to appreciate the clear distinction between normal forgetting (where you parked your car) and forgetting due to Alzheimer's (that you own a car). And you'll see how memory is profoundly impacted by meaning, emotion, sleep, stress, and context. Once you understand the language of memory and how it functions, its incredible strengths and maddening weaknesses, its natural vulnerabilities and potential superpowers, you can both vastly improve your ability to remember and feel less rattled when you inevitably forget. You can set educated expectations for your memory, and in doing so, create a better relationship with it. You don't have to fear it anymore. And that can be life-changing.
Review Citations:
- Publishers Weekly 12/21/2020 (EAN 9780593137956, Hardcover)
- Booklist 02/15/2021 pg. 22 (EAN 9780593137956, Hardcover)
- Kirkus Reviews 02/15/2021 (EAN 9780593137956, Hardcover)
ABOUT THE AUTHOR
Lisa Genova is the New York Times bestselling author of the novels Still Alice, Left Neglected, Love Anthony, Inside the O'Briens, and Every Note Played. Still Alice was adapted into an Oscar-winning film starring Julianne Moore, Alec Baldwin, and Kristen Stewart. Lisa graduated valedictorian from Bates College with a degree in biopsychology and holds a PhD in neuroscience from Harvard University. She travels worldwide speaking about the neurological diseases she writes about and has appeared on The Dr. Oz Show, Today, PBS NewsHour, CNN, and NPR. Her TED talk, "What You Can Do To Prevent Alzheimer's," has been viewed more than five million times.
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Clean baby products that work well! So far we’ve loved everything Tubby Todd! It’s on the more expensive side, but totally worth it when considering products used on babies.
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Reviewed in the United States on April 30, 2026
★★★★★ 5
A splurge but worth it!
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So nice for newborn skin! I bought it for my daughters baby shower and she loves it!
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Reviewed in the United States on May 21, 2026
★★★★★ 4
Fantastic natural ingredients, but the diaper cream falls short on actual rashes.
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I purchased the Tubby Todd Baby Skin Care Bundle because I really value that it uses great all-natural ingredients and is free of harsh chemicals. For the most part, I’ve been very happy with the quality.
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Hair + Body Wash: The soap/shampoo combo is gentle and works well.
All Over Ointment: This is a staple; it’s excellent for dry skin and general moisturizing.
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I had to dock one star specifically for the Diaper Paste. While I wanted to love it, it just didn't help when my baby had an actual diaper rash. It might be fine for prevention, but it wasn't effective for treatment.
I eventually switched to A+D Diaper Rash Cream, and it completely cured the rashes in no time.
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I would still recommend this bundle for the shampoo and the All Over Ointment, but I suggest keeping a tube of A+D on hand for when you need heavy-duty rash relief.
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Reviewed in the United States on January 1, 2026
★★★★★ 5
WILL USE NOTHING ELSE
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Cannot recommend these products enough. My girls have sensitive skin and eczema. Dry patches, gone after a day with the everyday ointment. Eczema break out, gone the next day after applying twice. Diaper cream is the only cream I use when the diaper rash is bad and nothing else works. I try to use sparingly as it is more on the pricier side, so use only when I see a rash starting and not everyday use, but easily could if not worried about the price point. The soap is the only soap we have used. Last a long time, I have twin girls and we just finished our first container of soap that lasted us 5 months.
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★★★★★ 5
Great sunscreen, easy to use and absorbs well
I would recommend this product because it's super easy to apply and doesn't leave a greasy feeling. The SPF 50 gives good sun protection, and it feels lightweight on my face. Plus, it's hydrating thanks to the hyaluronic acid. Definitely a good choice for daily use, and I like that it doesn't clog pores.
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Reviewed in the United States on September 2, 2025