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Description
Getting Multi-Channel Distribution RightCondition: BRAND NEW ISBN: 9781119632887 Year: 2020 Publisher: John Wiley & Sons Inc (US) Pages: 384 Description: Getting Multi Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing
Condition: BRAND NEWISBN: 9781119632887
Year: 2020
Publisher: John Wiley & Sons Inc (US)
Pages: 384
Description:
Getting Multi-Channel Distribution Right provides a comprehensive treatment of modern distribution strategy that is analytically solid, clearly written, and relevant for managers as well as MBA and executive MBA students, and the professors who train them. It covers concepts, metrics, tools, and strategic frameworks for managing distribution in physical and digital channels.Focusing on the challenges of managing multiple channels of distribution in an evolving marketplace—rather than the process of designing a distribution channel from scratch—it leans more heavily on metrics and tools and incorporates perspectives from academic research, as well as in-depth case studies from marketing and general management practice.
Introduces an organizing framework of pull and push marketing for how suppliers work together with their channel partners.
Integrates across physical and digital, independent and company-owned, routes to market.
Maps the functions of traditional and newer intermediaries in the channel ecosystem and identifies the root causes of conflict between them.
Provides tools and frameworks for how much distribution coverage is required and where.
Shows how product line, pricing, trade promotions, and other channel incentives can help to coordinate multiple channels and manage conflict.
Illustrates how push and pull metrics can be combined into valuable dashboards for identifying positive feedback opportunities and sustaining the channel partnership.
With the help of Getting Multi-Channel Distribution Right you’ll di
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4.9 ★★★★★
Based on 12 reviews
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Product Reviews
★★★★★ 3
Low quality socks.
Size: Large, Color: (001) Black / Black / Castlerock
I have been buying Under Armour undergarments for years and have noticed a steady decline in quality. These socks are no different. I purchased another six packs of very similar styled Under Armour socks in 2023 and recently they have started wearing out. Those socks are no longer available for reorder, but these extremely similar socks were so I ordered them. The quality difference is obvious just by looking at and feeling them. They are more of a faded black/brown than the black pictured or the black that the three year old socks still are. The material is completely different and feels lighter. When wearing them they already feel like they are bunching up in my shoes, which the old ones never did. I do not expect these to last even a year and will not buy them again.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 29, 2026
★★★★★ 5
Happy Son
Size: Large, Color: (001) Black / Black / Castlerock
My sons loves them. They are all he wears.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 19, 2026
★★★★★ 5
Medias
Size: One Size, Color: (403) Washed Navy / White / Halo Gray
Muy buenas, cómodas me encantaron
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 5, 2026
★★★★★ 5
Excellent sport sock!
Size: One Size, Color: (100) White / White / Halo Gray
Molds onto foot, super soft and breathable. A lot of my ankle socks tend to slip or cut off blood circulation. This one literally is a perfect fit. No slip. After playing hours of tennis every week, my feet don't feel sore or bruised. Must buy!
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Reviewed in the United States on October 9, 2025
★★★★★ 5
Comfort!
Size: One Size, Color: (100) White / White / Halo Gray
Very comfortable! Thinner than the picture shows, but I like the fact that they are no show but still higher in the back and front to protect my heels and such.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on September 6, 2025
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