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Description
The Advertising Concept BookCondition: BRAND NEW ISBN: 9780500518984 Year: 2016 Publisher: Thames and Hudson Ltd Description: In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative
Condition: BRAND NEWISBN: 9780500518984
Year: 2016
Publisher: Thames and Hudson Ltd
Description:
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.
Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.
Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever.
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★★★★★ 3
Doggie toy
Too small
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Reviewed in the United States on June 22, 2025
★★★★★ 1
Tiny toy!
This thing is tiny!! A bigger dog could swallow it. The description states there is a squeaker in it, no there is not. What a ripoff!
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Reviewed in the United States on February 16, 2026
★★★★★ 1
Not suitable for large dogs
The pictures misrepresent how tiny the crab is. Choking hazard for large dogs. Very disappointed. Waste of money, shipping and time.
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Reviewed in the United States on March 13, 2026
★★★★★ 4
Adorable little toy
This toy is ADORABLE, however be aware it is very small. A larger dog could choke on this. My little 10lb dog loves it. The only downfall is there is no squeaker. I would buy again.
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Reviewed in the United States on January 11, 2025
★★★★★ 1
Miniscule waste of money
This is half the size of a tennis ball. I am returning it because it is a waste of money to buy. Might work for a Chihuahua, but I have a Dutch shepherd. No way will this be a appropriate for a dog. It also lacks a squeaky sound. Cannot recommend.
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Reviewed in the United States on September 2, 2024