SKU: 70310700857

The Craft of Writing Great Villains OnDemand Webinar

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The Craft of Writing Great Villains OnDemand WebinarABOUT THE WEBINAR The entire storyline of every movie is dedicated to the hero's journey. But it's actually the conflict faced on that journey and the people or forces that oppose the protagonist that will fulfill the audience's emotional desire when watching a film. There's no question that a movie will succeed or fail based on the quality of the main character. However, the top requirement after fulfilling that need is to ensure the hero has a

ABOUT THE WEBINAR

The entire storyline of every movie is dedicated to the hero's journey. But it's actually the conflict faced on that journey and the people or forces that oppose the protagonist that will fulfill the audience's emotional desire when watching a film. There's no question that a movie will succeed or fail based on the quality of the main character. However, the top requirement after fulfilling that need is to ensure the hero has a worthy opponent to challenge him or her, and to drive the story forward in a way that is always moving, always tense, and always asking for more of the audience's hopes, dreams and fears invested into the character's ultimate goals being achieved.

On the first draft especially, writers who spend too much time focusing on the "good" character will often hit the midpoint or end of a screenplay and wonder how the character could change more, or be more vulnerable, or deliver a more satisfying story. And, the answer nearly always lies within the development of a diametrically opposed and complex villain. This character will challenge the protagonist every step of the way to ultimately be the driving force that pushes the protagonist to become the hero truly deserving of their own story's ending.

In order to write an amazing hero's story, writers need the skills in place to craft an amazing villain. This webinar will provide the psychological, emotional, and story elements that go into crafting an original villain to each story. Additionally, the course instructor, Kathy Berardi, will provide examples of some of the greatest villains of all time in past as well as current movie and TV programs, and analyze what makes them 'worthy' villains. And, finally, character-building exercises will be provided that writers can apply on a needed basis to every story they craft. These exercises will help writers learn to equally balance the focus they put on the protagonist by developing a villain that will help to shape their overall story in an optimal way earlier in the writing process.

In addition to penning numerous feature films and a TV pilot, Kathy Berardi has written, developed and produced dozens of short-form online content pieces for narrative and branded purposes that are entirely based on conflict as the source of the story; and the resolution of that conflict at a pace that keeps the viewer engaged on screen until the very end. A writer herself, Kathy holds an MFA in screenwriting from the UCLA School of Theater, Film & Television and has received awards for her scripts and film projects.

WHAT YOU'LL LEARN

  • How to craft amazing villains
  • Why building a great villain is part of developing a worthy hero
  • What villains are worthy in well-known shows and movies and why
  • What exercises to apply at each stage of the writing process to ensure villains are authentically a source of conflict for the story
  • The importance of creating villains that are complex and almost sympathetic to an audience to really enrich a story line
  • Why writing the villain could be the most fun you'll have during your screenplay!
  • Why the empathy you show when writing your villain will inspire an emotionally rich audience experience with your film

WHO SHOULD ATTEND?

  • Writers who struggle with where to go after the mid-point as they've run out of story driving conflict
  • Writers who are unclear on what a villain's role in the story is
  • Writers who want to write complex villains but need help going beyond the "bad" qualities that make up every villain
  • Writers who can appreciate the "bad guys" but want to know how to craft villains more originally in their own stories
  • Writers who need structure and applicable exercises on how to strengthen their hero by writing realistic challenges into the journey
  • Writers who are curious as to why a supporting character as minor as 'the villain' needs to be a crucial part of the movie's structure
  • Writers who may root for the good guy in every film -- but have respect and to an unacknowledged extent, sympathy for the bad guy too

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SKU: 70310700857

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Lesley
Chelsea, US
★★★★★ 5
Switched from luxury brands and never looked back!
Size: 19 Ounce (Pack of 1)
I used to spend way too much on high end body moisturizers thinking the price meant better results. Tried CeraVe on a whim and realized I was paying for packaging and fragrance this whole time. This does more for my skin than anything I used before. I use it daily all over my body after showering and my skin stays soft the entire day. No irritation ever. The formula is so gentle that I forget I'm even wearing anything. No fragrance, no stinging, no breakouts. Just clean hydration. If you have sensitive skin and you're nervous about trying something new, this is about as safe as it gets. The 19 oz tub lasts a long time even with daily full body use. Ceramides and hyaluronic acid at this price point is honestly ridiculous value. Save your money on the luxury stuff and just get this.
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Reviewed in the United States on April 9, 2026
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Port Orchard, US
★★★★★ 5
So Far, Really Good for Dry and Sensitive Skin
Size: 8 Ounce, Size: 8 Ounce
I’ve only been using this moisturizer for about 2 weeks, but so far I really like it. It keeps my skin feeling hydrated throughout the day without feeling greasy or heavy. The texture is smooth, absorbs nicely, and doesn’t irritate my skin at all. I also noticed my skin feels softer and less dry since I started using it. It’s simple, gentle, and works well for everyday use, especially if you have sensitive skin. So far I haven’t experienced any breakouts or strong fragrance issues, which I appreciate. Too early to say long-term results, but my first impression has been very positive and I would buy it again.
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Reviewed in the United States on May 10, 2026
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Ingrid L. Czichomski
Phoenix, US
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PERFECT!
Size: 19 Ounce (Pack of 1)
My favorite daily face cream, thick but absorbs fast, fights wrinkles, non-oily, discreet fresh scent, and lasts forever!
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Boise, US
★★★★★ 5
Gentle but effective
Size: 4 Fl Oz
I’ve used quite a few exfoliating products over the years, but I keep coming back to this one because blackheads seem determined to make themselves at home in my pores. No matter how consistent I am with the rest of my skincare routine, they always find a way to show up, especially around my nose and chin. What I like most about this exfoliant is that it works without feeling harsh. It has a lightweight liquid texture that applies easily and absorbs quickly. Unlike physical scrubs that can leave my skin feeling irritated or over-exfoliated, this provides gentle chemical exfoliation with none of the rough scrubbing. My skin feels smoother after use, and I don’t get the tight, stripped feeling that some acne-focused products can cause. After using it regularly, I notice fewer clogged pores and a visible reduction in blackheads. My pores also look less noticeable, and my skin texture appears more even overall. It helps keep congestion under control before it turns into larger blemishes, which is a big reason why it has remained a staple in my routine. For me, this is one of those rare products that manages to be both effective and gentle at the same time. If blackheads and clogged pores are an ongoing battle, this has been one of the most reliable products I’ve found for keeping them under control while still being comfortable enough for regular use. Summary: This exfoliant has earned a permanent spot in my skincare routine. It helps reduce blackheads, keeps my pores looking clearer, and improves overall skin texture without irritating my skin. For anyone dealing with persistent pore congestion, it’s easy to see why this product has such a loyal following.
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Audrey S.
Chelsea, US
★★★★★ 5
If you actually understand how to use it, it's amazing.
Size: 4 Fl Oz
My skin type: - Very Dry, easily dehydrated - Oily nose - Prone to stubborn acne and closed comedones - Redness on chin and cheeks (not rosacea) I already use a nightly Tretinoin cream (.04% concentration) to help with my acne and premature signs of aging but decided with my derm that incorporating a BHA would be a good idea to help with my seriously stubborn closed comedones and some irritating textural issues. It was between this and the Cerave SA lotion and I ultimately decided on this due to the higher concentration of salicylic acid. It's moisturizing, and feels sticky for the first 5-10 minutes after application but seems to sinks in to something of a satin finish on me and I can no longer feel it on my skin. You just have to be a little patient. My skin feels well hydrated and plump after it settles and looks really smooth and my pores aren't as obvious. It sits just fine under makeup for me but I'm not a new user to chemical exfoliants so I don't have lots of dead skin pilling up or sloughing off when I use it, my skin is, for the most part, already very smooth outside the acne and CCs. Occasionally I'll apply it further down my neck/decolletage than usual and WOW do I old skin just ball up and peel right away - it's so gross but also satisfying. So those that don't exfoliate often or are new to BHA/AHAs will likely have issues with foundation until their skin adjusts (but it will adjust). My advice in those cases is to either use this at night for the first few weeks or just accept going barefaced for a little while if you can. I'd strongly suggest not applying this product over anything that you feel does not dry down fully, the times I've attempted to use it after serums or heavier products it takes forever to sink in and sometimes never fully does. I save all my serums and essences for after this has absorbed and it's far easier to work with it as a result. My steps go like this most days: ACWell Licorice toner --- PC 2% BHA --- 10% Niacinamide serum --- TO Matryxil serum --- Secret Key Black Snail cream or Syn-ake cream w/ 3 drops Stratia Fortify oil --- Sunscreen. It works fairly quickly IMO, on my neck where I typically don't apply my Tret at night I noticed the peeling and balling of dead skin on day one and on my face where I have a patch of really awful CCs I noticed them getting smaller and smoother by around day 3-4. I'm going on about 8 days now and they're barely visible unless I'm right up in the mirror and feel as if they're almost gone when I touch my fingers to that area. I do have some slight peeling of the skin around my mouth and nose but it's not terrible (likely because I already exfoliate the heck out of my skin with the tret). Some tips and things keep in mind: 1) DO NOT RINSE IT OFF. I don't understand some of the top reviews advising people to do that, it says on the bottle not to rinse and nearly all chemical exfoliators are meant to be left on until the next cleansing specifically so they can do their job. If you rinse it off you're either going to prevent it from properly exfoliating or end up irritating the hell out of your skin. If you have oily skin and feel this might be heavy on you than you can probably just use this on bare skin and then sunscreen if you use in the AM or a lightweight lotion/cream and be done with it, but you need to leave it on your skin. 2) You have got to use sunscreen while you're using this product! Any BHA or AHA exfoliant causes increased sun sensitivity and you have to address that in your routine. You should already use sunscreen daily but it becomes a must when you incorporate a chemical exfoliator or you risk sun damage. 3) Less is more! Don't slop this on your face or soak a cotton pad in it, a little goes a long way and you'll be kicking yourself if you apply way too much and have to wait 20+ minutes for it to sink in. Use a shake or two and add more if needed but go easy. 4) Expect some irritation initially. Chemical exfoliants can be harsh and rough even on sturdy skin and you have to give yourself time to adjust. Over-exfoliation is a possibility but sometimes just introducing a BHA or AHA into your routine can cause some sensitivity. Don't panic and just be gentle to your skin. Use ceramides (like Cerave Skin Renewing cream) or fatty oils to soothe your face if needed and try to stay away from any harsh products or acids like Vitamin C right after applying this to avoid really burning your face.
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Reviewed in the United States on January 9, 2020

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