SKU: 67934746307

The PR Masterclass

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Description

The PR MasterclassUnlock the power of strategic communication with 'The PR Masterclass,' a comprehensive guide by renowned PR trainer Alex Singleton. This essential resource is tailored for both PR professionals and small business owners looking to implement a successful public relations strategy. Dive into this insightful book and discover how to craft and pitch compelling, newsworthy content that captivates audiences, regardless of your budget. With 208 pages of

Unlock the power of strategic communication with 'The PR Masterclass,' a comprehensive guide by renowned PR trainer Alex Singleton. This essential resource is tailored for both PR professionals and small business owners looking to implement a successful public relations strategy. Dive into this insightful book and discover how to craft and pitch compelling, newsworthy content that captivates audiences, regardless of your budget. With 208 pages of expert advice, you'll learn the nuances of conveying your message effectively, maximizing media outreach, and elevating your brand’s presence in today's competitive landscape. Ideal for entrepreneurs seeking to enhance their marketing efforts, this masterclass underscores the importance of PR as a cost-effective marketing tool that delivers tangible results. In an evolving media environment, Singleton’s practical approach equips you with the skills needed to navigate the public relations world successfully. Prepare to transform your understanding of media relations and boost your promotional strategies with actionable insights from 'The PR Masterclass.' Whether new to PR or seeking to refine your skills, this book is your key to mastering the art of public relations.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118756232
Year: 2013
Publisher: John Wiley & Sons (UK)
Pages: 208


Description:
The PR Masterclass is written by former newspaper, magazine
and digital journalist Alex Singleton, who is now a prominent PR
trainer and consultant. It reveals the secrets of effective PR and
shows how to put in place a practical, reliable and successful
media strategy for your product, business or activity ? one
that delivers the greatest results. Through the book, you get to
discover how to develop and pitch effective newsworthy material,
regardless of your budget. The PR Masterclass is aimed at PR
professionals as well as small business owners and entrepreneurs
implementing a PR strategy.


"PR can do more for your money than any other marketing tool.
But very few people understand how to use it. Alex does because he
has been at the receiving end. So will you if you read this
remarkably practical book."
?Drayton Bird, author, Commonsense Direct and Digital
Marketing


"The lessons contained within The PR Masterclass should be
plastered over the walls of organisations seeking to utilise the
media effectively for their campaigns. This book is a must-have
reference point."
?Ryan Bourne, CityAM columnist and Head of Economic
Research, Centre for Policy Studies


"This is an important book about public relations and how the
media is changing. Singleton is a straight-talking
journalist-turned-practitioner who pulls no punches. He calls on
the industry to grow up and adopt the rigour of a professional
discipline. It's a call to action that I wholly heartedly support.
You should read The PR Masterclass if you're new to public
relations or work in the profession and want to continue doing
so
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SKU: 67934746307

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Matthew Paul
Draper, US
★★★★★ 4
Perfect for Our Nervous Rescue Dog
Size: Large, Color: Green
First Impressions I bought the Pupsicle for our new rescue dog who was very nervous whenever we had to leave the house. Right out of the box it felt sturdy and well-made, and I liked that it wasn’t just another cheap chew toy. ⸻ Setup & Ease of Use I went with the premade treat inserts to start, which made it super simple — just pop one in and hand it over. It’s also dishwasher-safe, which is a huge win for me since I don’t want to deal with scrubbing peanut butter out of toys. ⸻ Performance in Real Life She loves it. The Pupsicle has kept her occupied and calm, which has really helped her acclimate to her new home. Instead of pacing or whining when we leave, she settles down with this toy and stays busy. ⸻ Pros & Cons Pros: • Helps reduce anxiety for nervous dogs • Very durable and solid • Easy to clean (dishwasher safe) • Premade inserts make it effortless Cons: • On the heavier side, so probably best for medium+ dogs • Inserts are convenient but add a little extra cost ⸻ Who It’s For Perfect for new dog owners, rescues, or anyone with a dog who needs a healthy distraction when left alone. ⸻ Final Verdict The Pupsicle has made a noticeable difference for our rescue pup. It’s durable, easy to use, and has genuinely helped her feel more at ease in her new environment. Highly recommend.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 24, 2025
T
Verified Purchase
taximom
Whiting, US
★★★★★ 3
Dogs love it, hard to open and close
Size: Large, Color: Pink, Size: Large, Color: Pink
My dogs love this toy. It keeps them entertained a long time. Great calming toy for when you leave the house. Only issues is it is very hard to open and close. One of mine I had three people try to open and after fighting with it for about an hour I finally got it opened. Got 2, one a blue and pink one for each of my dogs. The blue is easier than the pink but still hard to do. Just not as bad. Can't close the pink all the way because it is so hard to close. The dog that uses it has trouble getting the stuff out of it. But it doesn't stop her from trying for hours to do so. Does get some teeth marks on it as well if they are aggressive chewer. Tried multiple eatable lubricating substances to try to make it easier but so far nothing fully worked. Aloe Vera has worked the best so far, but not great.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 17, 2026
C
Verified Purchase
CS Niles
Boise, US
★★★★★ 3
Good in theory, but didn’t fully deliver
Size: Large, Color: Green, Size: Large, Color: Green
My dog falls right on the size cutoff between the small and large Pupsicle. I initially ordered the large since he’s a strong chewer, but he had trouble getting everything out, so I ended up trying the small as well. There are definitely some positives. I think the design is better than a Kong. It stays upright, which makes it less messy. I also really like the mold for making the inserts, instead of having to fill the toy itself and freeze it. That said, there are two major design issues that impacted my experience. First, the all-rubber construction creates a lot of friction when screwing the bottom into the base, especially after repeated use. It gradually became harder to open, to the point where I was using coconut or avocado oil to try to loosen the threads. At one point I even needed a wrench and pliers just to get a better grip. Second, while it’s marketed as dishwasher safe (which I was excited about for cleaning), it seems to dry out the rubber and makes the threading issue worse over time. Unfortunately, mine is now permanently stuck shut and no longer usable. Overall, I like the concept, but the durability and usability issues make this a 3-star product for me. I’d recommend it with caution, especially if you plan to wash it frequently.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 23, 2026
K
Verified Purchase
Klara Gengler
Lexington, US
★★★★★ 5
Last a while. Will be buying more toys soon.
Color: Consuela the Cactus - Large, Size: Large Dog
Best dog toy I have ever bought. I have three dogs, two at the time I bought this toy. It took them over a year to break through the first layer. The flower comes off first so be careful your dog doesn't swallow it. It still has the second layer so it still looks like a cactus. No stuffing to clean up when they tear into it, which makes it far less messy than other toys. One of my dogs is obsessed with fetch so I use it like a ball inside. The oval shape makes it hard to ensure when it bounces that it will bounce straight. It's bounced into walls and other stuff that I wasn't intending it to hit. Not much of a squeak so I can let them play with it for hours and I don't get annoyed with the noise. Great toy that lasts a while.
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Reviewed in the United States on September 25, 2025
C
Verified Purchase
Cassie
Bozeman, US
★★★★★ 5
Nice Value
Color: Consuela the Cactus - Large, Size: Large Dog
Very cute! Its soft and feels like it is well made. It is a heavier toy and a tougher one. Not a plush toy. I will order again for our older dogs. Nice value for sure!
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Reviewed in the United States on June 11, 2026

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