SKU: 6061036657

China's Super Consumers

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Description

China's Super ConsumersUnlock the secrets to success in the world's largest consumer market with 'China's Super Consumers.' This essential guide provides a deep dive into the phenomenal rise of Chinese consumerism, offering insights into the motivations, buying behaviors, and preferences of today's savvy Chinese shoppers. With over 240 pages of invaluable information, this book, published by John Wiley & Sons in 2014, is perfect for marketers, business owners, and anyone

Unlock the secrets to success in the world's largest consumer market with 'China's Super Consumers.' This essential guide provides a deep dive into the phenomenal rise of Chinese consumerism, offering insights into the motivations, buying behaviors, and preferences of today's savvy Chinese shoppers. With over 240 pages of invaluable information, this book, published by John Wiley & Sons in 2014, is perfect for marketers, business owners, and anyone interested in the dynamics of the Chinese marketplace.

Written by industry experts Savio Chan and Michael Zakkour, 'China's Super Consumers' showcases real-world stories and case studies from both foreign and domestic brands that have achieved remarkable success in navigating the complexities of selling in China. Discover the strategies that work, the pitfalls to avoid, and how to effectively engage with these super consumers. Learn what products Chinese consumers are eager to buy, alongside their preferred shopping channels and why they make purchasing decisions.

This book not only serves as a practical guide but also as a comprehensive resource to help you understand the transformative impact of Chinese consumers on the global market. Enhance your business strategies and improve your marketing approach with actionable insights tailored to the unique characteristics of the Chinese consumer landscape.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781118834749
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 240

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118834749
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 240


Description:
Chinese Consumers are Changing The World ? Understand Them
and Sell To Them


China has transformed itself from a feudal economy in the
19th century, to Mao and Communism in the
20th century, to the largest consumer market in the
world by the early 21st century. China's Super
Consumers explores the extraordinary birth of consumerism in
China and explains who these super consumers are. China's Super
Consumers offers an in-depth explanation of what's inside the
minds of Chinese consumers and explores what they buy, where they
buy, how they buy, and most importantly why they buy.


The book is filled with real-world stories of the foreign and
domestic companies, leading brands, and top executives who have
succeeded in selling to this burgeoning marketplace. This
remarkable book also takes you inside the boardrooms of the people
who understand Chinese consumers and have had success in the
Chinese market.


A hands-on resource for succeeding in the Chinese
marketplace

Filled with real-world stories of companies who have made an
impact in China

Discover what the Chinese consumer wants and how to deliver the
goods

Written by Savio Chan and Michael Zakkour, two leading experts
on the Chinese market



This book is an invaluable resource for anyone who wants a clear
understanding of how China's Super Consumers are changing the world
and how to sell to them.
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SKU: 6061036657

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Paniz Ameri
Omaha, US
★★★★★ 5
Super cute
Size: 7 Toddler, Color: Glitter Clear/Pink
Looks cute and smells good.
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Reviewed in the United States on March 4, 2026
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Kristen M
West Palm Beach, US
★★★★★ 5
Love these shoes!
Size: 9 Little Kid, Color: Rose Glitter W/Strap
My daughter loves these shoes! So comfy & easy to put on! They are even cuter in person!
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Reviewed in the United States on August 25, 2025
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Melissa
Birmingham, US
★★★★★ 5
Run small size up
Size: 10 Little Kid, Color: Rose Glitter W/Strap
Mini Melissa’s are my go to flats for my toddler they are so cute and flexible perfectly comfortable for her little feet.
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Reviewed in the United States on June 26, 2025
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Rossana Crego
Charlottesville, US
★★★★★ 1
Used shoes
Size: 10 Little Kid, Color: Glitter Clear W/Strap, Size: 10 Little Kid, Color: Glitter Clear W/Strap
If I could give this zero stars, I absolutely would. I ordered these shoes expecting them to be brand new since I paid full price and never selected any “used” option. What I received instead were clearly heavily worn shoes there were visible signs of use that you simply wouldn’t expect from a new product.
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Reviewed in the United States on March 25, 2026
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Anna
Port Orchard, US
★★★★★ 5
Pricey but worth it
To say my daughter loves shoes would be an understatement and whenever you throw in a fun color and glitter to the mix, it only exponentially increases the love and excitement every time she puts on these shoes! The quality of the shoes are outstanding, they provide support in the right places and so far have been surprisingly durable (for a toddler that’s saying something)! This is the second pair of this shoe that I’ve purchased, the first was a pair of the clear glitter style. They are very cute shoes and the color matched the pictured on the website very well, which was great since I was trying to complete a “Princess Anna” look with a previously purchased dress. Note: I do suggest to size up one size, because in my experience they run a little small.
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Reviewed in the United States on August 2, 2024

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