SKU: 59687043239

Integrated Marketing Communication

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Description

Integrated Marketing CommunicationDiscover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in depth exploration of IMC, presenting not just theories but also practical applications in

Discover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in-depth exploration of IMC, presenting not just theories but also practical applications in today’s dynamic marketing landscape.

Uncover the foundational theories behind IMC, supported by empirical evidence and illustrated through real-world industry examples. This comprehensive text offers critical examinations of communication theory, strategy formulation, and planning, allowing you to grasp the complexities of consumer behavior. By understanding how to align IMC strategies with marketing objectives, you can effectively influence consumer attitudes and reinforce desired behaviors.

Key Features:
- A thorough review of IMC principles, including salience and persuasion theories of advertising, to enhance your marketing knowledge.
- Practical applications that demonstrate how to implement IMC within broader marketing frameworks.
- Reflective revision questions that encourage deeper learning and comprehension of marketing communication.
- Insightful practitioner profiles that draw on industry expertise, providing career guidance.
- Engaging case studies and 'IMC in Action' highlights to illustrate practical relevance in the real world.
- Suggested readings and key terms to enrich your understanding further.

Elevate your marketing skills and strategies with this indispensable resource for students, marketers, and professionals in the field. Embrace the future of communication with comprehensive knowledge and actionable insights.
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SKU: 59687043239

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Anyways a pleasure to work with asurion. Great plans
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William
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Quick and easy claim process.
I had problems with my Sous Vide and the manufacturer warranty expired 1 year ago. I made a claim with Asurion and they immediately sent me a return label. I returned the old Sous Vide and I was sent an amazon gift card to purchase a new Sous Vide within a couple of days.
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Maritza Grapevine
San Leandro, US
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ASURION EXTENDED WARRANTIES
I was skeptical that my ASURION warranty would be honored since it was not an easy process to submit claim and required following up several times. Not as easy as buying it initially for a product on check out at amazon. Once the burdensome process was completed on my end, It was easy load the gift card issued for the warranty to my Amazon account. I would definitely look at warranty policies closer though before purchasing one. Good luck if you decide to purchase extended warranty.
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Charlottesville, US
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It’s great protection plan I can say “A true value for the money and it’s very easy to claim and process
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Reviewed in the United States on April 23, 2026

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