SKU: 59687043239

Integrated Marketing Communication

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Description

Integrated Marketing CommunicationDiscover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in depth exploration of IMC, presenting not just theories but also practical applications in

Discover the power of effective communication with 'Integrated Marketing Communication: A Balanced Approach.' This essential guide delves deep into the principles of integrated marketing communication (IMC), enabling you to master the skills necessary for successful marketing strategies. The 2019 edition, published by Oxford University Press ANZ, provides an in-depth exploration of IMC, presenting not just theories but also practical applications in today’s dynamic marketing landscape.

Uncover the foundational theories behind IMC, supported by empirical evidence and illustrated through real-world industry examples. This comprehensive text offers critical examinations of communication theory, strategy formulation, and planning, allowing you to grasp the complexities of consumer behavior. By understanding how to align IMC strategies with marketing objectives, you can effectively influence consumer attitudes and reinforce desired behaviors.

Key Features:
- A thorough review of IMC principles, including salience and persuasion theories of advertising, to enhance your marketing knowledge.
- Practical applications that demonstrate how to implement IMC within broader marketing frameworks.
- Reflective revision questions that encourage deeper learning and comprehension of marketing communication.
- Insightful practitioner profiles that draw on industry expertise, providing career guidance.
- Engaging case studies and 'IMC in Action' highlights to illustrate practical relevance in the real world.
- Suggested readings and key terms to enrich your understanding further.

Elevate your marketing skills and strategies with this indispensable resource for students, marketers, and professionals in the field. Embrace the future of communication with comprehensive knowledge and actionable insights.
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SKU: 59687043239

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McGuyvered
San Leandro, US
★★★★★ 5
nice hose
Size: 50 FT, Style: 16/3 Extension Cord, Color: Black
kind of spring coiled. use in hot weather may help. nice heavy duty.
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Reviewed in the United States on May 10, 2026
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fausto
Port Orchard, US
★★★★★ 5
good quality.
Size: 50 FT, Style: 16/3 Extension Cord, Color: Black
great product works well for my needs.
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Reviewed in the United States on May 27, 2026
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Steve Woods
Houston, US
★★★★★ 5
Heavy-Duty, Reliable, and Perfect for Outdoor Use
Size: 50 FT, Style: 16/3 Extension Cord, Color: Black, Size: 50 FT, Style: 16/3 Extension Cord, Color: Black
I’m really impressed with this HUANCHAIN 50ft extension cord! The quality is excellent — it’s thick, durable, and clearly built to handle both indoor and outdoor use. The waterproof design is a huge plus, especially for powering outdoor lights, tools, or holiday decorations. It’s handled rain and damp conditions without any problems. The 16/3 gauge wire provides a strong, steady connection, and the cord stays flexible even in cold weather — no stiff or tangled mess like cheaper cords. The 50-foot length gives me plenty of reach for yard projects, and the black color blends in nicely. Overall, this is a well-made, dependable extension cord that feels like it’ll last for years. Great value for the price — I’d definitely buy HUANCHAIN again!
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Reviewed in the United States on November 5, 2025
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DONT SEE ME
West Palm Beach, US
★★★★★ 5
NICE CORD - GOOD PURCHASE
Size: 50 FT, Style: 16/3 Extension Cord, Color: Black
Purchased to use with an electric outdoor dusk to dawn light that needs to be plugged in but I needed an extension cord to reach the outlet. This worked perfectly. I also liked that the cord is very pliable. It would be easy to roll up if you just need an extension cord occasionally.
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Reviewed in the United States on June 2, 2026
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Kathleen Deen
Lake Worth, US
★★★★★ 5
Great buy!
Size: 50 FT, Style: 16/3 Extension Cord, Color: Black
Exactly what I ordered. Sturdy and reliable cord. Definitely recommend! Great price!
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Reviewed in the United States on May 6, 2026

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