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Description
Strategic Brand ManagementCondition: BRAND NEW ISBN: 9780198797807 Year: 2018 Publisher: Oxford University Press UK Description: A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's
Condition: BRAND NEWISBN: 9780198797807
Year: 2018
Publisher: Oxford University Press UK
Description:
A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel's social brand positioning to Nintendo's use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The definitions and ideas used in the study of branding are distilled into 'Key Concepts', listed at the start of chapters and revisited within chapters, which summarise the essential points. A clear structure, diagrams of branding models, discussion questions, and a compact format ensure the book is a
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4.1 ★★★★★
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Product Reviews
★★★★★ 4
Sturdy
Color: White, Size: 15 inches, Color: White, Size: 15 inches
Love the shelves. Nice touch to my bathroom. Easy enough to install. They're not holding anything too heavy so can't speak too much on that but they do have a nice width.
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Reviewed in the United States on March 30, 2026
★★★★★ 5
Good for light stuff
Color: Black, Size: 15 inches, Color: Black, Size: 15 inches
Good product. Very light though and if it’s in dry wall won’t hold something really heavy. I don’t think it would hold 20 pounds just light. I put over my washer and dryer and put one right on top that way I can put heavy stuff on that side without it weighing down and being ripped out of the wall. I won’t be putting heavy stuff on the right side I used 4 pieces and the wall is about 60-62 inches long
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 5, 2025
★★★★★ 5
Perfect sized floating shelves
Color: Black, Size: 24 inches, Color: Black, Size: 24 inches
These are great and the perfect width. I had my contractor install them because my tile had to have a hole drilled into it. I love that it looks seemless and flat to the tile. New bathroom renovation. I am very pleased. Holds a few towels also candles and a little plant with extra space. Perfect for a minimal look or if you have a small bathroom. Color was spot on.
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Reviewed in the United States on March 30, 2026
★★★★★ 3
Not What I Expected
Color: White, Size: 32 inches
This set of floating shelves was a disappointment. They’re advertised as holding 20 pounds, but mine began to bend with barely 10 pounds on them. All the screws and anchors were installed tightly and correctly, yet the metal brackets still warped under minimal weight. The shelves look fine on the wall, but I’m leaving them up only because I don’t want to patch a dozen holes—not because they’re sturdy. Definitely not the quality or strength I expected.
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Reviewed in the United States on April 13, 2026
★★★★★ 5
Love them
Color: White, Size: 15 inches, Color: White, Size: 15 inches
I have these floating shelves all over my house. The are made nice and sturdy and they come with simple instructions. They come it various sizes and can almost fit anywhere. These particular shelves are in my makeup closet and they look so great and organized.
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Reviewed in the United States on December 24, 2025
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