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pure.shades is a range of direct hair pigments that boast extraordinary performance thanks to the exclusive spectrum technology that guarantees intense, vibrant and long lasting reflects. pure.shades offers maximum creative expression with precision, shine and the highest of professional results.
Characteristics and Benefits
light is emotion that vibrates in expressions of color
zero impact color
Free from Ammonia, PPD and Resorcinol. No SLS/SLES, No Parabens. Total respect of the hair structure.
spectrum technology
Provides brilliance and intensive colors with long lasting vibrancy and shine.
easy to use
Simple to apply and remove. Gradually fades away evenly and consistently.
service versatility
Creative fashion shades. Excellent for shading or toning blondes. Freshens and maintains permanent hair colors.
revitalized hair
Keraveg-18 with soy protein, arginine, serina and treonine, hydrates hair and provides long lasting color and luster.