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Description
Marketing AnalyticsUnlock the power of data with 'Marketing Analytics: Data Driven Techniques with Microsoft Excel.' This essential guide for marketers and data analysts delves into practical marketing analytics strategies that use Microsoft Excela widely accessible toolto address real world business challenges effectively. Written by acclaimed data analysis expert Wayne L. Winston, this book simplifies complex business problems by transforming raw data into actionable
Unlock the power of data with 'Marketing Analytics: Data-Driven Techniques with Microsoft Excel.' This essential guide for marketers and data analysts delves into practical marketing analytics strategies that use Microsoft Excel—a widely accessible tool—to address real-world business challenges effectively. Written by acclaimed data analysis expert Wayne L. Winston, this book simplifies complex business problems by transforming raw data into actionable insights.Discover how to leverage advanced Excel functions and techniques to boost your marketing effectiveness and improve customer retention without the need for expensive analytical software. Each chapter is equipped with practical exercises that reinforce learning and facilitate hands-on experience, ensuring you grasp the critical concepts of data-driven marketing analytics.
From optimizing pricing strategies to enhancing your advertising reach, this comprehensive guide covers methods to forecast sales, manage marketing campaigns, and utilize social media effectively. Learn how to identify profitable customers while steering clear of high-risk ones—critical skills in today’s competitive landscape.
Whether you're a seasoned marketer or a budding analyst, 'Marketing Analytics' offers a clear roadmap to harness data analytics insights and maximize your marketing outcomes online and offline. Enhance your decision-making process with proven techniques designed for success in today’s data-centric business world. Elevate your marketing strategies today with this indispensable resource and tap into the full potential of Excel for your analytical needs.
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4.5 ★★★★★
Based on 840 reviews
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Product Reviews
★★★★★ 4
Second-chance, slow-burn sapphic romance
Format: Paperback
"Firecamp" by Jaycie Morrison is a second-chance sapphic romance that includes an emotionally-charged slow burn romance and a time-jump.
MCs Nora and Fallon come from very different circumstances, but are thrown together along with six other women at Firecamp where they all must work to help mitigate wildfires. Both emotionally immature and carrying their own baggage, Nora and Fallon's young romance ends with a bang. Ten years later, with their careers leading the way, they are forced back together. What follows is a slow burn, second-chance romance that is less naive but no less passionate.
This was my first book by Jaycie Morrison, but it definitely won't be my last. I really enjoyed the way she developed Nora & Fallon independently and together as well as the "side action" that we saw with Nora's family, especially her younger brother Tyler. I was initially drawn to the story because it was set in the Colorado wildfire scene & I loved how that was portrayed.
Thank you NetGalley and Bold Strokes Books for the eARC.
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Reviewed in the United States on May 19, 2025
★★★★★ 3
Had high hopes, but didn't hit the mark
Format: Paperback
I wanted to like this one a lot more than I did. A sapphic romance set in the wilderness doing fire mitigation is right up my alley, but Firecamp just didn't hit the mark for me. The pacing was clunky, and ultimately I was left frustrated wondering when it would end. The author went into way too much detail chronicling the itty bitty events, and didn't spend nearly enough time on the MCs actual personal growth or relationship. It often felt like "well they're together because they're supposed to be."
All in all, I feel bad leaving a negative review because we need more sapphic stories BUT I do feel like this could have benefitted from some more story-specific editing, not just grammar/spelling.
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Reviewed in the United States on May 26, 2025
★★★★★ 5
The Colombo Family Duet
Format: Kindle
Another amazing mafia romance duet!
Widowed Brie "Breezy" Colombo teams up with a reluctant Dominika "Nik" Kusek to try and solve her husband's murder. Nik is tasked to be Brie's bodyguard as they dodge hit men, play in mafia politics, and look for any clues that could lead them to a killer.
There was action, mystery, loyalty, betrayal, passion, lots of steam... it was all around awesome! I breezed through both books in one day!
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Reviewed in the United States on August 21, 2025
★★★★★ 4
Great read!
Format: Kindle
This one takes you on a ride from start to finish. Another great sapphic mafia romance by Persephone!
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Reviewed in the United States on April 7, 2025
★★★★★ 5
Great Story.
Format: Kindle
I really enjoyed the none stop action and the thrilling suspense of who killed Terry Colombo as well as who put out hits to kill Brie. Also liked the simmering romance between Brie and Dominika "Nik" Kusek. I was little disappointed that there were no specific detail of there height just vague description. Though it did not change my opinion of this story, or the number of stars given. I found this story very entertaining and exciting to read. I can't wait to read what happens next in book 2. I whole heartily recommend this story to everyone that loves a little danger with their romance.
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Reviewed in the United States on November 9, 2024
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