SKU: 45613668417

How to Find Your Readers & Keep Them: The Basics of Audience Development OnDemand Webinar

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Description

How to Find Your Readers & Keep Them: The Basics of Audience Development OnDemand WebinarWEBINAR DESCRIPTION Whether you're working with a traditional publisher or going the independent route, knowing how to find and keep your readers is critical to the long term success of your career. Audience development is what people in business call it, but it boils down to one thing: building meaningful relationships with people who are interested in what you do. It's a skill that's more valuable than ever for you to understand and practice, as


WEBINAR DESCRIPTION

Whether you're working with a traditional publisher or going the independent route, knowing how to find and keep your readers is critical to the long-term success of your career.

Audience development is what people in business call it, but it boils down to one thing: building meaningful relationships with people who are interested in what you do. It's a skill that's more valuable than ever for you to understand and practice, as authors are increasingly called upon to market and promote themselves. This session will discuss both online and offline strategies for identifying and engaging readership, as well as tools such as websites and blogs, social media, e-mail newsletters, and content marketing.

Even if you're unpublished, you can stand to benefit from this session. Why? Because you're probably already engaging in audience development right now if you're using social media or talking about your creative work. Audience development activities are becoming integrated into daily life. Fortunately, we live in an age when the tools to reach your audience are free, easy to use, and come with a short learning curve.

Educate yourself in advance, build your audience over time, and you'll see your investment of time and energy pay off over the span of your career.


WHAT YOU'LL LEARN
  • What 2 questions to always ask as part of the audience development process.
  • Why your website (or online hub) is critical to your success, and what it should be able to do.
  • The Cheese Cube Method and how it supports audience growth.
  • The purpose and function of an e-mail newsletter.
  • Best practices for using social media in a way that attracts more readers, rather than annoying them.
  • Specific best practices for Facebook and Twitter.
  • 2 important types of relationships to cultivate and focus on.
  • How to use analytics to determine your reach, analyze it, and improve it.

SPEAKER

Jane Friedman is a former publishing and media exec who now teaches full-time at the University of Cincinnati. She has spoken on writing, publishing, and the future of media at more than 200 events since 2001, including SXSW, BookExpo America, and the Association of Writers and Writing Programs. Her expertise has been featured by sources such as NPR's Morning Edition, Publishers Weekly, and PBS. She blogs about new media and publishing for an audience of 20,000 at JaneFriedman.com.

Writer's Digest does not offer any refunds for the webinar. All sales are final.


OnDemand webinars do not include a critique.
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SKU: 45613668417

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4.4 ★★★★★
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Chachie Music
Alexandria, US
★★★★★ 5
Update: Excellent Customer Service Made Everything Worthwhile!
Style: Plush Surprise Color, Size: 24", Style: Plush Surprise Color, Size: 24"
07/17/2025: This doggy toy was destroyed within 2 hours of its arrival. In my opinion, it was not at all worth the cost. (1 star) Update (07/19/2025): I have contacted the manufacturer and they said they will send out a new replacement toy. As of now, I have revised the review to 2 stars for the excellent and efficient customer service pending arrival of said replacement. Will update again soon. (2 stars) Update (07/23/2025): The replacements have arrived! My dog loves the new plushie sloth and so far it is in tact. It doesn't have stuffing in the body as far as I can tell, so little to no clean up hopefully. They also sent her a spiked squeaky ball and she's getting used to it. This company has some of the best customer service and support that I've experienced. (5 stars)
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 18, 2025
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Travis H
Whiting, US
★★★★★ 5
Cute, Squeaky, and So Much Fun — Perfect Little Loofa Toy
Style: Plush Surprise Color, Size: 6"
The Multipet Original Loofa Dog plush (6”) has been a huge hit. It’s super cute in person, and the random color is a fun surprise. For a plush toy, the durability has been better than expected. It’s held up well to regular play, and the seams have stayed intact. Chewability is solid for light-to-moderate chewers—my dog loves chewing and carrying it around, but it’s still a plush toy, so it’s not meant for aggressive shredders. The squeak is loud enough to keep my dog interested without being obnoxious, and it still squeaks consistently. It’s also really fun for dogs because it has a bit of bounce when tossed, so it’s great for indoor fetch and pouncing. Soft, adorable, and entertaining—easy 5 stars.
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Reviewed in the United States on January 7, 2026
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Verified Purchase
TB
Battle Creek, US
★★★★★ 4
My dog’s favorite soft toy!
Style: Plush Surprise Color, Size: 12", Style: Plush Surprise Color, Size: 12"
My dog loves these toys! We will get a replacement for him every couple months or so because these are his favorite. The squeaker is his arch nemesis and it’s always his main priority to get that first. The material is very soft so he likes to lightly chew on it when he gets anxious or excited, only negative is that it does tear easy but there’s not a lot of stuffing so it’s not a big mess to clean. Definitely recommend to puppies and dogs that don’t annihilated their toys.
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Reviewed in the United States on April 26, 2026
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D.G.
Birmingham, US
★★★★★ 5
Puppy and price approved!
Style: Latex Surpise Color, Size: 6"
Great cheap little dog toys! Our 11 month large breed 90lb puppy loves to toss these around and squeak them between his teeth.. they eventually break down but that’s okay, at the low price of a couple to a few dollars each they make it affordable. They put some stuffing inside so it makes it slippery when our pup is nibbling on it. Funny enough these last longer than much more expensive toys that claim more durability! In 8 months we’ve gone through 2. That’s pretty good! Not chew resistant, but the latex offers a texture and squeak that I find makes our puppy go easier on them. Cute and easily packable.
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Reviewed in the United States on April 2, 2026
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J. G.
Charlottesville, US
★★★★★ 3
Lab tested. Lab approved.
Style: Plush Surprise Color, Size: 24"
My two Labradors make quick work of these. They love them. But Not very durable. Stuffing everywhere.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 21, 2026

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