Greener Marketing

Greener MarketingDiscover the essential read for anyone looking to deepen their understanding of sustainable marketing with **Green Marketing Manifesto Revisited**. This authoritative guide is a timely sequel to the critically acclaimed bestseller, **Green Marketing Manifesto** (2007) by John Grant. As climate change captivates public discourse, this 2020 edition delves into the urgent need for companies to embrace genuine sustainability rather than greenwashing.

Discover the essential read for anyone looking to deepen their understanding of sustainable marketing with **Green Marketing Manifesto Revisited**. This authoritative guide is a timely sequel to the critically acclaimed bestseller, **Green Marketing Manifesto** (2007) by John Grant. As climate change captivates public discourse, this 2020 edition delves into the urgent need for companies to embrace genuine sustainability rather than greenwashing. Designed for marketers, business leaders, and eco-conscious consumers alike, it uncovers the principles behind effective sustainable branding and marketing strategies.

This comprehensive book features 272 pages of insightful case studies and the latest trends in sustainability. You'll explore crucial concepts such as eco-labeling, transparency, the circular economy, and sustainability-driven finance. Understand how brands like Unilever pioneer ambitious environmental goals while achieving market leadership. Learn how innovations like electric vehicles and plant-based products are defining the future of consumer goods, all while driving the movement towards a green recovery.

Filled with cutting-edge insights, this book emphasizes the dual importance of understanding sustainability and recognizing its impacts on consumers. With fast-tracked knowledge necessary for driving authentic engagement, this guide serves as a roadmap for marketers and businesses aiming to promote genuine sustainable practices. Ideal for professionals committed to making a positive impact, it provides the tools required to navigate today's eco-conscious marketplace.

Condition: BRAND NEW
ISBN: 9781119689119
Year: 2020
Publisher: John Wiley & Sons (UK)

**Delivery Information**: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781119689119
Year: 2020
Publisher: John Wiley & Sons (UK)
Pages: 272


Description:


***BUSINESS BOOK AWARDS - FINALIST 2021***This timely book is a sequel to John Grant™s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).


Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).


This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book take