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Description
Popular Music as PromotionExplore the fascinating interplay between popular music and promotion in 'Popular Music as Promotion'. This groundbreaking work examines the evolution of the music industry in the post CD era, detailing how major music labels have adapted to digital challenges while continuing to thrive. With ISBN 9780745692227, this BRAND NEW publication from John Wiley & Sons (UK) (Year: 2016) spans 216 pages of insightful analysis. Leslie M. Meier investigates how
Explore the fascinating interplay between popular music and promotion in 'Popular Music as Promotion'. This groundbreaking work examines the evolution of the music industry in the post-CD era, detailing how major music labels have adapted to digital challenges while continuing to thrive. With ISBN 9780745692227, this BRAND NEW publication from John Wiley & Sons (UK) (Year: 2016) spans 216 pages of insightful analysis. Leslie M. Meier investigates how recording artists are increasingly viewed as 'artist-brands', where popular music doubles as a product licensed by consumer and media brands. Discover the critical implications of shifting business models and innovative marketing strategies that define the new landscape of the music industry. This book is essential for students and scholars in media and communication studies, cultural studies, and sociology, as well as anyone interested in the compelling intersections of popular music, digital media, and promotional culture. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780745692227
Year: 2016
Publisher: John Wiley & Sons (UK)
Pages: 216
Description:
Business-as-usual has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
Today, recording artists are positioned as artist-brands and popular music as a product to be licensed by consumer and media brands. Leslie M. Meier examines key consequences of shifting business models, marketing strategies, and the new common sense in the music industries: the gatekeeping and colonization of popular music by brands.
Popular Music as Promotion is important reading for students and scholars of media and communication studies, cultural studies and sociology, and will appeal to anyone interested in new intersections of popular music, digital media and promotional culture.
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4.6 ★★★★★
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Product Reviews
★★★★★ 3
good but no glow
Style: Recharges, Size: Medium
good ball but as others say, the glow in the dark really isn't there.
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Reviewed in the United States on May 14, 2026
★★★★★ 5
Good grip glow ball
Style: Recharges, Size: Medium
Love this glow in the dark Chuck IT. Get a black light flashlight to charge the neon instantly. Good texture gives the dog better grip than the smooth all white glow in the dark chuck it balls.
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Reviewed in the United States on January 9, 2026
★★★★★ 5
Perfect toy for an active dog!
Color: Large size (7.9")
My dog absolutely loves this ball with handles! It’s quickly become one of his favorite toys, and he gets excited every time we bring it out to play.
The vibrant colors are a huge plus—they make it super easy to spot in the grass, which saves a lot of time during outdoor play sessions. The handles are great for interactive play too, especially for tugging and tossing.
I’m really impressed with how well it’s holding up. Even with constant pulling, tugging, and rough use, it’s remained durable and hasn’t shown any signs of wearing out.
Overall, I’m very happy with this purchase—and if my dog could write reviews, it would definitely get his paw stamp of approval! 🐾
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Not for strong chewers!
Color: Large size (7.9")
I have an English Springer Spaniel who is 1.5 yrs. She had this torn apart within the first 5 minutes. This is not for strong chewers!
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Reviewed in the United States on February 25, 2026
★★★★★ 5
Durable and fun
Color: Large size (7.9")
Pup loves this toy.
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Reviewed in the United States on May 16, 2026