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Description
The Dragonfly EffectUnleash the transformative power of social media with 'The Dragonfly Effect'. This groundbreaking book provides proven strategies to harness social media for driving social change. Whether you're a student of design thinking or a professional looking to understand the psychological insights of consumer behavior, this book is a must read. Written by experts, it teaches you to achieve concrete goals through the synergy of social media and effective
Unleash the transformative power of social media with 'The Dragonfly Effect'. This groundbreaking book provides proven strategies to harness social media for driving social change. Whether you're a student of design thinking or a professional looking to understand the psychological insights of consumer behavior, this book is a must-read. Written by experts, it teaches you to achieve concrete goals through the synergy of social media and effective strategy. Delve into unique case studies from iconic global brands such as Gap, Starbucks, Nike, and Facebook, as well as inspiring start-ups like Groupon. Understand how everyday individuals have created monumental impacts—whether it's securing life-saving medical matches, fundraising millions for critical causes, or even influencing national elections. Perfect for both marketers and activists, 'The Dragonfly Effect' reveals the four essential elements that drive positive results and customer loyalty in the digital age. Transform your understanding of social media from mere platforms to powerful tools for change. Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled. Condition: BRAND NEW. ISBN: 9780470614150. Year: 2010. Publisher: John Wiley & Sons Inc (US). Pages: 240.Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9780470614150
Year: 2010
Publisher: John Wiley & Sons Inc (US)
Pages: 240
Description:
Proven strategies for harnessing the power of social media to
drive social change
Many books teach the mechanics of using Facebook, Twitter, and
YouTube to compete in business. But no book addresses how to
harness the incredible power of social media to make a difference.
The Dragonfly Effect shows you how to tap social media and
consumer psychological insights to achieve a single, concrete goal.
Named for the only insect that is able to move in any direction
when its four wings are working in concert, this book
Reveals the four "wings" of the Dragonfly Effect-and how they
work together to produce colossal results
Features original case studies of global organizations like the
Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like
Groupon and COOKPAD, showing how they achieve social good and
customer loyalty
Leverage the power of design thinking and psychological
research with practical strategies
Reveals how everyday people achieve unprecedented
results-whether finding an almost impossible bone marrow match for
a friend, raising millions for cancer research, or electing the
current president of the United States
The Dragonfly Effect shows that you don't need money or
power to inspire seismic change.
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4.0 ★★★★★
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Product Reviews
★★★★★ 5
Great Value but not for Hot Climates
Size: King, Style: All-Season
This is a fantastic, fluffy, thick duvet for the price. I really like it. Only issue is that it is definitely warm. I live in an area with hot summers, and we keep the AC around 73-74 overnight and this is way too hot for that. I had to replace it with something thinner. I love the feel of this duvet inside of my cover, it feels super nice, warm and cozy. It is just too hot.
I will try it over the winter months, but it might just become a mat under my sheets to make the bed cozier.
If you live somewhere with hot summers, this won't be the one for you for the hot months. It will be great for someone up north, or anywhere with mild evenings. Wish I could use it. Feels so cozy.
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Reviewed in the United States on July 8, 2025
★★★★★ 5
Feels luxury, I approve
Size: King, Style: Warm
I have purchased high end comforters/duvet inserts and this one is somehow my favorite. It's so thick and fluffy.
I was going to do the double duvet insert method to create an extra lush bed situation, but honestly it's not needed at all with this comforter! It poofs up wonderfully inside my duvet cover (king duvet, king insert) and it's like heaven. It's very cozy yet airy, and it moves well during the night and does not fee too heavy despite its weight.
This thing is definitely on the warm end and probably won't be suitable for Florida summers, but depending on how you set the AC at night it could be fine!
The comforter is weighty, it feels like quality, and has a soft fabric. I wouldn't use it without a duvet cover, that's more of an aesthetic choice but I like keeping it clean. The white is very white.
Honestly, I will be getting another one simply because I'm so impressed. Definitely no need to drop $300+ dollars elsewhere.
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Reviewed in the United States on October 25, 2025
★★★★★ 5
Great duvet insert
Size: King, Style: Light
Perfect duvet insert. I got a pretty expensive duvet to cover this and they worked great together. The fit was perfect and I didn’t feel like the duvet was smaller than its cover. This was a cheap option that keep us warm while not being too think. This product is also breathable and recommend if you live in a place that transitions from hot to cold often.
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Reviewed in the United States on April 6, 2026
★★★★★ 4
Great Price. Very comfortable and warm
Size: Full/Queen, Style: All-Season
I got this for a good price. It is warm, comfortable and washes well. It's a nice weight. I would buy this again.
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Reviewed in the United States on April 22, 2026
★★★★★ 5
Buy this instead of the ‘brand name’ one
Size: Twin, Style: Warm
Tl:DR:
Buy it, it’s super cheap, better than the one I paid 2x the price for and soft as it can get, and it really is a ‘Winter comforter’.
This review is going to sound like I got paid off for it but I actually didn’t. I bought another comforter prior to this one, paid close to double of this one and that the ‘on sale’ price, and it is trash compared to this Amazon basics one. Both claim to be thick warm comforters but I can literally stack two of the other brand and maybe they’d be almost as thick as the Amazon one. I only bought this one because the other ‘winter’ one I bought was so thin and flimsy I figured adding another ‘cheapie’ one might make me not freeze to death. As soon as I arrived I noticed that this Amazon one was WAY thicker, nicer looking, softer and warmer than the old one. Just to try it out I stacked both of them together to see if I wouldn't freeze to death like I was doing with the old ‘expensive’ one: five minutes in and I was sweating. That’s all it took, I immediately removed the duvet cover from the old one, switched it to the Amazon one and threw the old one somewhere where I couldn’t see the money I had wasted, and yes the Amazon was warmer and softer even WITHOUT the duvet cover. I’m probably going to get the light version for when fall hits and I don’t quite need the heavy one yet. Buy it you won’t regret it and hey it’s Amazon brand so if you don’t like it they’ll take care of you, but I HIGHLY doubt you won’t love this thing.
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Reviewed in the United States on April 14, 2026