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Description
Swipe, Scan, Shop: Interactive Visual MerchandisingCondition: BRAND NEW ISBN: 9781350092877 Format: Trade paperback (UK) Year: 2021 Publisher: Bloomsbury Description: Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company
Condition: BRAND NEWISBN: 9781350092877
Format: Trade paperback (UK)
Year: 2021
Publisher: Bloomsbury
Description:
Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty.
With company highlights from brands such as Amazon Go, FIT-MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends.
With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
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Product Reviews
★★★★★ 2
Good finish, poor hardware.
Set screws are poor quality and are sometimes powdercoated on the exposed threads. Leads to striped hex sockets and inability to tighten properly.
Durable finish as evidenced by no visible damage after throwing parts across the shop in frustration.
Ended up running self tapping screws thru parts to complete assembly.
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Reviewed in the United States on February 26, 2024
★★★★★ 1
Kinda flimsy…
Thought the assembly was metal, it’s some kind of PVC.
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Reviewed in the United States on September 22, 2025
★★★★★ 5
Shelves
Style: 5-Tier Shelf Brackets, Hardware Only
Great shelves, strong and they look great.
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Reviewed in the United States on May 2, 2026
★★★★★ 5
great shelves
Style: 4-Tier Shelf Brackets, Hardware Only.
looks so good on a wall, would buy again
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Reviewed in the United States on January 15, 2026
★★★★★ 5
Black iron shelves
Style: 4-Tier Shelf Brackets, Hardware Only.
Love these shelves! Able to put without problems for this 79 yo woman.
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Reviewed in the United States on March 8, 2026