SKU: 26085544031

The Customer-Funded Business

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Description

The Customer-Funded BusinessUnlock the secrets to entrepreneurial success with 'The Customer Funded Business' by best selling author John Mullins. In this insightful guide, explore how innovative entrepreneurs can thrive without relying on traditional investors. This comprehensive book presents five powerful business models that tap into customer funding, helping you learn how to grow your enterprise sustainably. Discover the matchmaker model used by Airbnb, the pay in advance

Unlock the secrets to entrepreneurial success with 'The Customer-Funded Business' by best-selling author John Mullins. In this insightful guide, explore how innovative entrepreneurs can thrive without relying on traditional investors. This comprehensive book presents five powerful business models that tap into customer funding, helping you learn how to grow your enterprise sustainably. Discover the matchmaker model used by Airbnb, the pay-in-advance approach from Threadless, the subscription model inspired by TutorVista, the scarcity tactics from Vente Privee, and the service-to-product evolution seen in GoViral. By examining compelling case studies, Mullins illustrates how today’s business leaders, like Michael Dell and Bill Gates, turned their customer bases into a sustainable funding source. Perfect for aspiring entrepreneurs and seasoned business professionals alike, 'The Customer-Funded Business' is your blueprint to building an iconic brand without the need for angel investors. Get ready to rethink your business strategies and embark on a journey to financial independence today. Condition: BRAND NEW. ISBN: 9781118878859. Year: 2014. Publisher: John Wiley & Sons Inc (US). Pages: 304. Shipping is free, and delivery may take up to 6 weeks. Please note, once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118878859
Year: 2014
Publisher: John Wiley & Sons Inc (US)
Pages: 304


Description:
Who needs investors?


More than two generations ago, the venture capital community
? VCs, business angels, incubators and others ?
convinced the entrepreneurial world that writing business plans and
raising venture capital constituted the twin centerpieces of
entrepreneurial endeavor. They did so for good reasons: the
sometimes astonishing returns they've delivered to their investors
and the astonishingly large companies that their ecosystem has
created.


But the vast majority of fast-growing companies never take
any venture capital. So where does the money come from to start
and grow their companies? From a much more agreeable and hospitable
source, their customers. That's exactly what Michael Dell, Bill
Gates and Banana Republic's Mel and Patricia Ziegler did to get
their companies up and running and turn them into iconic
brands.


In The Customer Funded Business, best-selling author John
Mullins uncovers five novel approaches that scrappy and innovative
21st century entrepreneurs working in companies large and small
have ingeniously adapted from their predecessors like Dell, Gates,
and the Zieglers:


Matchmaker models (Airbnb)

Pay-in-advance models (Threadless)

Subscription models (TutorVista)

Scarcity models (Vente Privee)

Service-to-product models (GoViral)



Through the captivating stories of these and other inspiring
companies from around the world, Mullins brings to life the five
models and identifies the questions that angel or other investors
will ? and should! ? ask of entrepreneurs or corporate
innovators seeking to apply them. Dra
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SKU: 26085544031

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4.1 ★★★★★
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Verified Purchase
Cienfuegos
Boise, US
★★★★★ 5
Great watch!!!!
Color: Grey
Excellent quality, one of the best, elegant.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 6, 2026
T
Verified Purchase
T. H.
Waukegan, US
★★★★★ 5
Excellent value for an automatic watch, keeps VERY good time.
Color: Grey, Color: Grey
I've only had the watch for a day but wanted to leave a quick review on it to share a couple of notes. So far it keeps VERY good time, better than any of the automatics I own (including a Rolex Submariner, Tag Heuer Aquaracer, Tag Heuer Formula One, and several other sub $1k watches). I set it to an atomic time app on my phone yesterday and 24 hours later it's still SPOT on - hasn't gained/lost even a 1/10 of a second. I was shocked to see it's kept PERFECT time for the last day, I'm really blown away so far. I've worn it the entire time, we'll see how well it keeps time while being stored in a winder. This picture shown is the watch with a 22mm leather band on it, fit's without any issues (just need to squeeze in the leather a tad). I doubt it would work with a 22mm metal bracelet, but leather works great. Just FYI since the 21mm lug width is kind of odd. The face isn't quite a lustrious as the images make it look, but it's still a great-looking watch. For a sub $1000 automatic you can't go wrong, this is a fantastic watch at a great price. It'll be my daily driver for some time I'm sure. If I have any issues in the future I'll update the review.
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Reviewed in the United States on March 22, 2021
B
Verified Purchase
Beniamin Grigoryan
Massapequa, US
★★★★★ 5
It looks really cool and striking.
Color: Grey, Color: Grey
Really cool and beautiful watch. Although my specific unit runs 5 seconds fast every day—at first it’s annoying, but eventually you stop caring. 🤣
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Reviewed in the United States on April 16, 2026
P
Verified Purchase
Paul Andreini
Chelsea, US
★★★★★ 5
A Beautiful Timepiece at an Awesome Price!!
Color: Grey, Color: Grey
I have lusted after this watch for four months. I first tried on a similar model (stainless steel band with a green face) in a local jewelry shop (Spitz Jewlers, Walnut Creek, CA, USA). It was "love at first sight," even if I didn't love the white lines on the face from 12-6 and 3-9. At the time, the MSRP was $775. The MSRP has since increased to $795. But I bought this beauty on Amazon.com for only $524.99; after applying the cash-back from my Prime credit card, this watch costs only $498.75. This was "the offer that I could not refuse," to quote from "The Godfather." Accuracy could be better: after only a few days, it is now 7 seconds behind my phone (to which I set my new watch). But I don't really care about that all that much. This is why I rated "accuracy" at 4 stars, but my overall review is 5 stars. My video shows the date changing suddenly at 11:59:59pm, just how I want it; in another photo, you can see that my Seiko changes the date more slowly, which I do not like. This watch is absolutely phenomenally beautiful. If you're on the fence over whether to make this purchase, then I would say "go for it!" You will not find a prettier, more accurate watch at a lower price in ANY store in the entire USA.
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Reviewed in the United States on April 28, 2023
P
Verified Purchase
pradeepkanth
Omaha, US
★★★★★ 4
Classy and sporty. Great value!
Color: Grey, Color: Grey
Excellent watch for the price. Looks sporty and dressy. More towards dress watch. Blue is dynamic. Strongly recommend blue for sporty feel. I was thinking of aqua terra. This come close to it with a price less than what i would have paid my state tax for omega aqua terra. My only concern is bracelet which i feel kind of OK. Better bracelet design would have made this watch much superior. 21 lug width is awful. Other than that, nothing to complain.
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Reviewed in the United States on July 13, 2020

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