SKU: 21722688120

4 Steps to Creating a Premise that Delivers What the Reader's Brain is Wired to Crave

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Description

4 Steps to Creating a Premise that Delivers What the Reader's Brain is Wired to CraveYOU'LL LOVE THIS ONDEMAND WEBINAR IF: You have an idea for a novel, but no idea how to start You have written a few chapters of a novel but now feel stuck You have received feedback that the middle of their story sags or that your ending doesn't deliver an emotional punc You are continually rejected by agents or editors and have no idea why ABOUT THIS ONDEMAND WEBINAR: The most common mistake writers make happens long before they ever set pen to

YOU'LL LOVE THIS ONDEMAND WEBINAR IF:

  • You have an idea for a novel, but no idea how to start
  • You have written a few chapters of a novel but now feel stuck
  • You have received feedback that the middle of their story sags or that your ending doesn't deliver an emotional punc
  • You are continually rejected by agents or editors and have no idea why

ABOUT THIS ONDEMAND WEBINAR:

The most common mistake writers make happens long before they ever set pen to paper. It's the belief that great writing is what hooks readers – beautiful prose, fabulous sentences, lyrical metaphors. Not so. Are those things important? You bet. But they're not what hooks and holds readers. Turns out, what grabs readers is the story beneath the words. Without a story, great writing just sits there, like a beautifully rendered bowl of wax fruit. The good news is that the brain is hardwired to crave certain specific things in every story it encounters, whether it's a literary novel or a mass-market thriller (yes, they're the same things regardless the genre), which means that anyone can learn them, master them, and so write a story that has more punch and more impact than anything they've written before.

In this presentation, instructor and story expert Lisa Cron, author of Wired for Story, reveals exactly what the brain is hungry for and why, and then walk you through four steps to create a premise that delivers these elements. You'll learn how to properly frame the “what if" that sparks every premise; how to zero in on exactly who your protagonist is; how to find an opening that instantly starts the clock ticking; and how to unearth your protagonist's internal struggle, which the plot will then put to the test. Stop writing blind. There's no reason to spend months (or years) rooting around in your plot, hoping to find a story. Arm yourself with a little brain science, a lot of story know-how, and you'll go into your next novel more confident, in control and inspired.

Runtime: 110 minutes

WHAT YOU'LL LEARN:

  • Why knowing a little brain science is the most important information a novelist can have
  • What the reader's brain craves in every story, and what keeps them reading
  • Why rooting around in your plot for your story is a fruitless task
  • Why writing a premise will save you months (if not years) of time
  • The four steps to writing a premise that can serve as the foundation of your entire novel
  • How nailing your premise allows you to be more creative when you write
  • How to use your premise as a yardstick to keep your story on track

INSTRUCTOR
Lisa Cron is the author of Wired for Story: The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence (Ten Speed Press), and her video tutorial Writing Fundamentals: The Craft of Story can be found at Lynda.com. She has worked in publishing at W. W. Norton, as an agent at the Angela Rinaldi Literary Agency, as a producer on shows for Showtime and CourtTV, and as a story consultant for Warner Brothers and the William Morris Agency. Her passion has always been story, and she currently works as a story coach helping writers, nonprofits and journalists wrangle the story they're telling onto the page. Since 2006 she's been an instructor in the UCLA Extension Writers' Program.

NOTE: Writer's Digest does not offer refunds for OnDemand Webinars. All sales are final. OnDemand Webinars do NOT include a critique.

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SKU: 21722688120

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fnlhalas
Carnegie, US
★★★★★ 5
suit
Size: 12, Color: Beige
Very nice suit set. size 12. seems to fit as expected. I love the quality. It does have multi colored thread, as it is not solid.
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Reviewed in the United States on June 21, 2025
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Kimberlee
Grantham, US
★★★★★ 5
Sway Alert!! This is a beautiful suite!
Color: Beige, Size: 5, Color: Beige, Size: 5
This suit fit great my son loved it. The quality is good. My son is five about 40 inches tall around 40 pounds. He’s very slim but the length was great. The suit jacket fit well. The pants waist were a little big, but the adjustable strap helped with that, but the fit overall was great . I would purchase a suit again in a different color.
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Reviewed in the United States on April 12, 2026
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ESI
Omaha, US
★★★★★ 5
Great Looking Suit with Lightweight Material
Color: Light Grey, Size: 7
I got this for a beach wedding and it worked out really well. It looked nice without feeling too formal, which was perfect for the setting. The material is linen and it feels lightweight and breathable. It kept my kid comfortable in the heat and didn’t feel stiff or heavy like some dress suits do. The appearance is sharp. The double breasted style makes it look more dressed up, but the linen material keeps it relaxed and appropriate for outdoor events. The fit was true to size. It sat well without looking baggy or tight, and everything stayed in place throughout the event. Quality feels good for the price. The fabric and stitching don’t feel cheap, and it held up well after a full day of wear. Suitability is great for things like weddings, parties, or photos. It works especially well for warmer weather because of the material. For value, I think it’s worth it. You’re getting a nice looking suit with comfortable material that actually works in real situations. Overall, great fit, breathable material, and a clean look that works really well for events.
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Reviewed in the United States on March 28, 2026
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Amber Smith
Cuba, US
★★★★★ 5
Very nice linen suit for boys. Well worth the piece
Color: Beige, Size: 12
This JPF Double Breasted Linen Suit for Boys is the cutest thing I've ever seen! I got itt for my 8 year old and he loves it! He tried it on at soon as we received it and wore it all evening. Lol. He looks so grown up! He's about 4'3", about 75lbs. I ordered a size 12 and it fits him the way I'd expect it to. A bit big but he has room to grow into it. It is a 2 piece suit, with pants and blazer only. It's a summer suit, it's meant to have a more laid back, casual style. It is so nice! The style and color are identical to the photo. I got the beige color, that's the color my kid picked. I do worry a bit about staining, considering an 8 year old boy will be wearing it, but hopefully any stains will be easy to remove. The quality is excellent and the price isn't bad either. I highly recommend this suit
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Reviewed in the United States on March 18, 2026
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Jessica S
Omaha, US
★★★★★ 5
A charming summer suit
Color: Light Grey, Size: 6, Color: Light Grey, Size: 6
This suit fit true to size. The light grey wasn’t exactly the same as advertised (see photo), but I still really like it. My son felt snazzy in this suit, and he said it was comfortable to wear.
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Reviewed in the United States on April 13, 2026

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