SKU: 11718351550

Content Rules

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Description

Content RulesUnlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling

Unlock the power of effective online communication with 'Content Rules,' your ultimate guide to creating captivating web content that fosters engagement and builds a loyal customer base. This brand new edition, published by John Wiley & Sons Inc in 2012, explores the essential strategies for developing content that resonates with your audience across various platforms including blogs, YouTube, Facebook, and Twitter. Discover how to craft compelling stories, videos, and blog posts that excite your prospects and ignite passion for your products or services.

In 'Content Rules,' you'll find insight into finding your authentic voice and harnessing social media to amplify your message. Learn to articulate your goals clearly, write in practical language, and effectively communicate your message across different web mediums. This thorough guide is interwoven with real-life case studies from successful companies, demonstrating how they've engaged their audience and established credibility online.

Whether you’re a business owner, content creator, or digital marketer, this book will equip you with the knowledge needed to navigate the digital landscape and enhance your online presence. With 320 pages of actionable insights, 'Content Rules' is the resource you need to excel in your content strategy.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.

Condition: BRAND NEW
ISBN: 9781118232606
Year: 2012
Publisher: John Wiley & Sons Inc (US)
Pages: 320


Description:
The guide to creating engaging web content and building a loyal
following, revised and updated


Blogs, YouTube, Facebook, Twitter, Google+, and other platforms
are giving everyone a "voice," including organizations and their
customers. So how do you create the stories, videos, and blog posts
that cultivate fans, arouse passion for your products or services,
and ignite your business? Content Rules equips you for
online success as a one-stop source on the art and science of
developing content that people care about. This coverage is
interwoven with case studies of companies successfully spreading
their ideas online?and using them to establish credibility
and build a loyal customer base.




Find an authentic "voice" and craft bold content that will
resonate with prospects and buyers and encourage them to share it
with others

Leverage social media and social tools to get your content and
ideas distributed as widely as possible

Understand why you are generating content?getting to the
meat of your message in practical, commonsense language, and
defining the goals of your content strategy

Write in a way that powerfully communicates your service,
product, or message across various Web mediums

Boost your online presence and engage with customers and
prospects like never before with Content Rules.
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SKU: 11718351550

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Mystical Lady
Chelsea, US
★★★★★ 5
Great products all around
Style: Ball, Size: Medium (Pack of 2)
Any of these balls are great! My dogs love all of them. The squeaky ones are their favorite!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 12, 2026
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Raquel
Birmingham, US
★★★★★ 5
My dog loves it!
Style: Ball, Size: Medium (Pack of 1)
This crunch ball was a Christmas gift for my 65lbs fur baby. It’s now mid April and he still loves it. He loves running after it and chomping down on it. It is still in good shape despite all the chomping it’s gotta . I highly recommend. He goes back to this toy agin and again! Great buy.
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Reviewed in the United States on April 15, 2026
H
Verified Purchase
HalfTrac
San Leandro, US
★★★★★ 5
Our first babies favorite and longest lasting ball yet and he is fixing to be 7.
Style: Ball, Size: Medium (Pack of 2), Style: Ball, Size: Medium (Pack of 2)
Toughest ball we have found yet. Our doberman loves Chuckit! Balls especially the crunch one. He spreads all the balls and toys we have bought but these lasted the longest. The crunch and the glow in the dark are usually his pick but he has several different choices.
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Reviewed in the United States on May 24, 2026
T
Verified Purchase
Tabs
Charlottesville, US
★★★★★ 5
Love this set!!!
Size: Medium (2.5"), Style: Fetch Pack 1
I was trying to figure out which of the many different balls this company offers, and I was getting frustrated but then i was SOOOO happy to see they had multiple sets that had multiple of the different balls they offer!! I bought this set and the other set they offer, but this one was my favorite and I think my dogs too! The orange ball works great and bounces just high enough that it doesn’t clear our patio wall, but enough for him to go and jump up to retrieve. But the glow in the dark ball is his favorite! Both me and my pomsky were blown away how we brought the glow in the dark ball outside just as the sun was going down, and when we brought it back inside it was BRIGHT AND GLOWY!!! Even with the sun going down and not much light left!! He loves to play with it in the house after it’s all glowy from the sun. Sometimes we even glow it up under a light inside the house if it’s dark outside, and he will play with it outside in the dark haha he loves it!!! And I think it’s pretty cool too!! All of the balls this company overs are VERY durable! We realized early on that we cannot give our dog regular tennis balls cuz his favorite thing to do is tear the outside fabric off!! So we were trying to figure out what company has the best balls for dogs so they can’t sit there and try to pry them apart, and we found this company!! We have already bought from them about 3 times and all of their balls are durable and bounce how they say they will bounce!! They have the super bouncers and the glow in the dark one and the one with angles that will bounce in different directions and the ones you can throw REALLYY far! Overall, all the balls from this company are very durable, bounce really good, and keep my dog occupied without allowing him to sit there and tear it apart!!! Which i love cuz I do not like when he stops playing with us to sit there and try to take off the fabric, cuz then he could swallow it! So always buy the balls from this company!!! They are the best and most durable!!!! Also plenty soft for your dogs mouth so they can chew on it a bit and it won’t hurt their teeth/gums!
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Reviewed in the United States on July 28, 2024
J
Verified Purchase
Jen C
Boise, US
★★★★★ 5
Good sturdy balls
Size: Medium (2.5"), Style: Fetch Pack 2
My dogs love balls! Unfortunately, they tend to chew them up very quickly. My Belgium Malinois chews on this all the time, and it has held up pretty well. Good option for chewers
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Reviewed in the United States on May 17, 2026

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