SKU: 96519405364

Digital Marketing Strategy: An Integrated Approach To Online Marketing

Sale price$87.30 Regular price$97.00
Save 10%

Pay in installments of $24.25 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 4 - Aug 9

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Digital Marketing Strategy: An Integrated Approach To Online MarketingDigital Marketing Strategy: An Integrated Approach To Online Marketing Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in

Digital Marketing Strategy: An Integrated Approach To Online Marketing

Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.

'This new edition of Simon Kingsnorth's book keeps pace with the latest developments in digital marketing, which continues to make it a key source of information for digital marketing students during their studies and beyond.' - Dr Emma Louise Slade, Lecturer in Marketing, University of Bristol

'It is very rare to find such applicable, accurate and up to date advice in a single resource, which is exactly what Digital Marketing Strategy offers. Simon's in-depth understanding of such a broad range of digital marketing channels and topics makes this book undoubtedly an essential read for both budding and experienced digital marketing professionals alike.' - Carl Hewitt, CEO and Co-Founder, Hewitt Matthews

'One of the issues with marketing and marketing books today is pre-pandemic thinking. With this third edition of Digital Marketing Strategy, Simon has really taken the time to bring the book up-to-date with modern case studies and chapters. This really is a marketing book for the post-pandemic world.' - Tim Hughes, Co-Founder and CEO, Digital Leadership Associates

'Impressive depth and rigor, with excellent insights and practical tips. A must-have resource for every marketer and business leader. This is a book you will keep coming back to over and over again.' - Arek Dvornechuck, Branding Expert, Ebaqdesign

'This is everything that you need and want to know about digital marketing. Simon Kingsnorth expertly combines the logic and magic of the discipline and brings it together in an engaging and comprehensive way. A master class wrapped up in a book that you should read and use to develop your marketing strategy and grow as a marketer.' - Suki Thompson, Founder, Let’s Reset

'I have used and recommended Digital Marketing Strategy for a number of years to digital marketing students. This latest edition has made sure that it has kept up to date and is supported by some detailed case studies. The publication continues to be a valuable resource for both students and practitioners.' - Bradley Lansdale, Lecturer and CIM Examiner

SPECIFICATIONS:

Author:Simon Kingsnorth - Саймон Кингснорт

Publisher:Kogan page

Language:English

Publication Date:2022

Number of pages:416 pst

Format:Paperback

Width:157 mm / 6,2'

Height:234 mm / 9,2'

Weight:625 g

ISBN:9781398605978

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 96519405364

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.2 ★★★★★
Based on 14 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
J
Verified Purchase
Jasmine Jazz
Port Orchard, US
★★★★★ 5
Most Elegant Buy
Item Package Quantity: 2
Perfect, beautiful designs. Room submerges in colors. Easily installation, plug in and download app. Works perfectly -programs easy. Most compatible to the app.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 30, 2025
A
Verified Purchase
Al luc
Omaha, US
★★★★★ 5
Outstanding TV backlight edition
Item Package Quantity: 2, Item Package Quantity: 2
This is an excellent addition to a TV backlight. If you go into the GOVEE app you can sync this device to a TV backlight with a camera. You can add up to five lights. I recommend this for either a TV backlight or general ambience in the room at night. UPDATE 2025: I actually have 4 of these. 3 of them I synced with the TV strip light/camera using the GOVEE app for TV watching. The 4th one I use is on ambience lamp. These are made very durable/easy to set up. These things are not cheaply made I highly recommend
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 30, 2025
K
Verified Purchase
kmullett
Belleville, US
★★★★★ 5
Look nice and were an easy setup.
Item Package Quantity: 2
Simple and do what they are supposed to do. I use them to add a bit of flare to my desktop setup for online meetings, etc. If I had to nitpick, I'd say cabling is always interesting to route to reduce desk clutter, but I am not going to remove a star for what pretty much has to be. They look nice too.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 22, 2026
T
Verified Purchase
TheNashvilleGuy
Port Orchard, US
★★★★★ 3
Good, but missing white (ww) hues hurt performance
Item Package Quantity: 2, Item Package Quantity: 2
I bought these lights just a little over a year ago, and overall I’m pleased with them. I bought them because standard strip lighting does not work well with the shape of my ultra flat TV, something I did not consider on purchasing the TV. The lighting effects that these can produce are really impressive, at times you can see what appears to be the individual LEDs and the effects are somewhat more granular or pixelated than other lights from GOVEE. The issue I have with these lights is that they are not able to produce cool, white and warm white, and they do not render colors like other bulbs from GOVEE. Colors on these lights tend to be brighter than every other light source I have from Govee, including their lightbulbs and their floor lamps. Although I knew about the white rendering, I did not realize how annoying it would be to see warm, white and cool, white rendered poorly on these TV lights. If you want to truly seamless and integrated looking product, I suggest you look elsewhere as these aren’t quite there. If you don’t care or are using these in a room where you don’t have any other light sources from Govee, then go for it — you’ll love them.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 31, 2025
A
Verified Purchase
Amazon Customer
Alexandria, US
★★★★★ 5
Excelente
Excelente
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 12, 2026

recommand products