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Creative Strategy and the Business of DesignOverview: Douglas wears a lot of hatsall stylish and functional. Theres a huge disconnect happening right now in the industry and Douglass book is a means to bridging that gap. The Huffington Post The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential
Overview: “Douglas wears a lot of hats–all stylish and functional. There’s a huge disconnect happening right now in the industry and Douglas’s book is a means to bridging that gap.” —The Huffington Post
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
The Business Skills Every Creative Needs!
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.
Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:
–Understand client requests from a business perspective
–Build a strategic framework to inspire visual concepts
–Increase your relevance in an evolving industry
–Redesign your portfolio to showcase strategic thinking
–Win new accounts and grow existing relationships
You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
ISBN: 9781440341557
Edition: 1
Publisher: HOW Books
Format: Physical
AUK Course: GDES 490
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★★★★★ 5
The Real Deal
Definitely genuine and my power steering works as it should again! Very happy.
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Reviewed in the United States on May 18, 2026
★★★★★ 5
Good value
Great deal on an OEM product
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Reviewed in the United States on February 8, 2026
★★★★★ 5
Honda Genuine, the good stuff
Genuine power steering fluid, useful for a multitude of Honda power steering systems. Recommended !! Used on my 2009 civic LX, bottles can leak slightly at the lid so be careful after opening.
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Reviewed in the United States on April 8, 2026
★★★★★ 4
Made for honda 👌
I buy most honda parts
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Reviewed in the United States on March 14, 2026
★★★★★ 5
Best power steering fluid for honda
Excellent for Honda. It's the only product that should be used in Acura and Honda cars
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Reviewed in the United States on January 22, 2026
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