SKU: 91868454007

量化行銷時代【首部曲】：貝佐斯與亞馬遜經營團隊都在做，15個關鍵行銷計量指標（暢銷典藏版）

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量化行銷時代【首部曲】：貝佐斯與亞馬遜經營團隊都在做，15個關鍵行銷計量指標（暢銷典藏版）: : AMA B2BB2CO2O Excel 80 Apple 80 ROI 1. Amazon 2. 3. 5IT 4. Kellogg School24 IT Agile Insights LLC BBC

作者: 馬克．傑佛瑞  |  譯者: 高英哲

──銷售之神貝佐斯、亞馬遜經營團隊指定必讀──
在巨量資料串連的時代，懂得蒐集數據並知道怎麼分析的人，
才能甩開競爭對手，大幅提升行銷績效！

　　★ 美國市場行銷協會（AMA）評選年度最佳商管巨作
　　★ 實體、電商、B2B、B2C與O2O虛實整合，全通路適用的行銷金律
　　★ 完整解析：科技業、金融業、零售與服務業的行銷量測工具、應用範例
　　★ 免費下載本書量化範本的Excel模型

　　本書將為全通路的行銷策略，提供可依循的量化金律，
　　引領你走出過去總是無法具體量化效益的行銷困境，
　　從「如何蒐集數據」開始，
　　告訴你怎麼解讀、運用這些行銷計量指標：

　　▋比說對故事、精準訂價、製造差異……更重要的事
　　→ 80％的行銷策略會失效，是因為你不懂怎麼蒐集數據、進行量化分析
　　無法快速反應：哪件事情做對了？哪件事情做錯了？
　　行銷部門總是說「我知道這樣做一定有效」，其實──你真的不知道！
　　何不放棄那些無效的，把資源集中在最有效率的地方呢？

　　▋跨越和領先公司之間的行銷差距
　　→不能量化成報酬率的行銷活動，再有共鳴都沒有意義！
　　行銷究竟是「費用」還是「投資」？
　　有數據背書的行銷策略才能提高勝率！
　　亞馬遜、Apple、杜邦、保時捷……頂尖企業都在做。

　　▋解救深陷泥沼的經營主管與行銷人員
　　→我的預算有一半浪費掉了，問題是，我不知道是哪一半……
　　為什麼80％的行銷預算有去無回？
　　活動一個接著一個做，卻總是無法釐清它與業績間的因果關係？
　　明明是打品牌知名度的廣告，老闆卻要你提出行銷的ROI？

本書特色

　　1. 在地表最大的電商王國Amazon內部，流傳著一張「貝佐斯的書單」，從高階主管到那些最有天分的創意、技術人才，無不爭相拜讀，除了文學、傳記、科普、人文社科類，本書名列其中，同時也是唯一一本聚焦在市場行銷的商業經典。

　　2. 「量化行銷」的概念看似複雜艱澀，但本書揭示了一個重要的實作原則：從大處思考、從小處著手，不必等到萬事就緒，先利用手邊現有的數據，就能迅速取得初期成果、展現績效以獲取主管支持，然後再進一步拓展規模。

　　3. 如何克服量化行銷的5大障礙，包括：不知道從哪裡著手、無法辨別行銷活動與銷售額之間的因果關係、如何蒐集數據資料、缺乏硬體資源與IT技術的解決之道、扭轉拒絕改變的公司文化……

　　4. 中小企業與新創公司的行銷部門，也一體適用的量化行銷原則、實戰範例。


作者

馬克．傑佛瑞

　　美國行銷大師，是網路時代首批提出以「量化數據」來精準輔佐廣告行銷策略及方法的先驅之一。

　　凱洛格管理學院（Kellogg School）技術創新研究中心主任及資深講師。曾在管理、科學和技術期刊上發表多篇文章，並發表24篇原創《凱洛格案例研究》，由哈佛商學院出版社發行。

　　在凱洛格任教時，曾領導執行多項計劃，包括策略數據導向行銷，以及IT推升策略價值，並且在微軟和杜邦等許多公司，教授客製化的主管課程。

　　現任行銷與技術顧問公司Agile Insights LLC合夥人。

譯者
    
高英哲

　　英國約克大學經濟碩士。臺灣大學科學教育發展中心、《BBC知識》特約譯者。
 
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BRIAN HEATH
Alexandria, US
★★★★★ 5
Great product
Model: 36 SqFt(3.4 SqM)
I used this on the doors of a Toyota Tacoma, worked as it described. Reduced the road noise significantly.. Need to buy another box for the floor and roof of the truck..
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Reviewed in the United States on May 15, 2026
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TimtheK
Draper, US
★★★★★ 5
Great product - Add foam product for complete solution
Model: 36 SqFt(3.4 SqM)
Used in two cars with speaker upgrades. Easy to install but get the roller for assured adhesion.removes "tinnyness" from large metal resonators. Use with foam absorptive material for a complete system.
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Reviewed in the United States on April 14, 2026
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TitothePinkTorpedo
Louisville, US
★★★★★ 5
Great Product for noise reduction in Auto Use.
Model: 36 SqFt(3.4 SqM)
I use this on many builds to dampen the metal echo in cars, vans, and trucks. Just one sheet in the center of a body panel is a huge difference maker. You can also cover the entire surface and get added insulation value. The noise is greatly depleted and it's easy to install with a roller tool. Looks Great when done. Good Product I will use again!
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Reviewed in the United States on December 29, 2025
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chris cook
Los Angeles, US
★★★★★ 5
Great, affordable upgrade
Style: 36 Sqft 80 mil
Easy to use and install. Great upgrade
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Reviewed in the United States on May 8, 2026
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Sbushlnzl
Battle Creek, US
★★★★★ 5
Nice sound deadening, self adhesive mats
Style: 18 Sqft 80 mil
These mats should work fine for my application. I’m applying it to the back sides of the hollow core doors on the closet where my HVAC is installed to reduce the “hum” from passing through. If I were sound deadening my automobile, I would probably use a heavier gage material. Overall, good product at a reasonable price.
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Reviewed in the United States on March 21, 2026

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