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Description
The Creative CurveBy: Allen Gannett Big data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field. We have been spoon fed the notion that creativity is the province of genius of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up.
By: Allen GannettBig data entrepreneur Allen Gannett overturns the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
We have been spoon-fed the notion that creativity is the province of genius -- of those favored, brilliant few whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t. But Allen shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
As the world’s most creative people have discovered, we are enticed by the novel and the familiar. By understanding the mechanics of what Gannett calls “the creative curve” – the point of optimal tension between the novel and the familiar – everyone can better engineer mainstream success.
In a thoroughly entertaining book that describes the stories and insights of everyone from the Broadway team behind Dear Evan Hansen, to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin star chefs, Gannett reveals the four laws of creative success and identifies the common patterns behind their achievement.
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4.8 ★★★★★
Based on 24 reviews
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Product Reviews
★★★★★ 4
Element of its stitched pattern may matter to some.
Color: Light Grey, Size: Queen (90" x 90"), Color: Light Grey, Size: Queen (90" x 90")
The blanket color was as expected, its fabric I believe will keep you warm, and no material odd scents which is good. Not a flaw, but what might matter to some, at least for me, is that in its stitched pattern it has a repeated section that has loose threading. I noted close up of that in my photos. I can see that element of the blanket being something that may snag on things sometimes over time from items you might set on this bed blanket. Nothing to cut much of a rating on but I wouldn’t of wanted this blanket due to that if I saw that design feature up close beforehand.
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Reviewed in the United States on June 1, 2026
★★★★★ 5
🛌 Ultimate Lightweight Summer Comfort!
Color: Pure White, Size: King (104" x 90")
🧶 Beautiful and Soft Waffle TextureThe 100% cotton construction offers a wonderfully soft, textured feel that adds a touch of classic elegance to the bedroom. It feels exceptionally gentle against the skin and provides the perfect amount of cozy texture without any scratchiness.
🍃 Exceptional Breathability and WeightThe lightweight waffle weave allows for maximum airflow, making it absolutely perfect for hot sleepers and warm summer nights. It keeps the body comfortably cool while still providing that comforting weight of a real bed blanket.
📐 Generous and True King Size FitDraping beautifully over a large king-size bed, the dimensions provide excellent coverage on all sides without pulling or shifting. It acts as an ideal standalone layer for the summer or a sleek layering piece under a comforter during cooler months.
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Reviewed in the United States on June 2, 2026
★★★★★ 5
Super soft blanket
Color: Polar Blue, Size: Full/Queen (90 in x 90 in), Color: Polar Blue, Size: Full/Queen (90 in x 90 in)
It turned out nicer than I expected, what a surprise. Very light and soft, slightly stretchy. It felt high quality and the color complimented the room perfectly. My mom even wanted to take it to the paint store and find out what color it is so she can paint her room the same color. Great blanket.
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Reviewed in the United States on June 1, 2026
★★★★★ 5
Nice blanket
Color: Southern Blues, Size: Full/Queen (90 in x 90 in), Color: Southern Blues, Size: Full/Queen (90 in x 90 in)
This is a really nice blanket. If fits on my bed very well. It went through the laundry really nice and didn’t fade or ripper. Have any strings come undone. I like the very light green color. My pictures aren’t great, but one side is the underneath side, the white and then the light green is the other picture. This is well-made you can see in the picture up close that it’s so really well. All layers are sewn together, so you do not have bunching up when you wash the blanket. It is super soft with a good weight. It’s not super lightweight, but it’s not heavy at all. Overall, I’m very pleased with it and I would recommend.
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Reviewed in the United States on May 29, 2026
★★★★★ 5
Soft, Lightweight, and Perfect for Year-Round Comfort
Color: Polar Blue, Size: King (90 in x 108 in)
This Berkshire 3-layer fleece blanket is exactly what I was hoping for. It is incredibly soft and has a cozy cotton-like feel without being too heavy or bulky. The king size is generous and fits the bed nicely, but it is also comfortable enough to use on the couch.
I really like that it feels warm and breathable at the same time, so it works well for different seasons. The Polar Blue color is soft and pretty, and the blanket has a nice textured look that makes it feel a little more elevated than a basic fleece blanket.
It also washes well, which is a huge plus. After washing, it still feels soft and comfortable, and it did not lose its shape. Overall, this is a great blanket if you want something cozy, lightweight, and easy to care for. I would definitely recommend it.
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Reviewed in the United States on May 10, 2026