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Description
漫畫 賽局理論：解決問題最簡單的方法: : : NO. 1 Know How 1971
作者: 川西諭 ｜ 繪者: 円茂竹縄 ｜ 譯者: 蔡昭儀
日本NO.1商業漫畫】
用漫畫解讀商業世界的博弈法則
一看就懂，一學就會！
人生即賽局！
只要活用賽局理論的精髓，
你隨時都能有更好的選擇、更大的贏面
★ 本書以最易理解的漫畫形式，完整重現賽局理論的Know-How
★ 俯瞰思考、洞悉本質、預測推估──人生不難，弄懂賽局就好！
＼ 遇事不擲筊，找到最佳解 ／
學會運用「賽局理論」的力量，讓人生這條路越走越順遂！
賽局理論，是用來分析利害對立的雙方關係及交涉的工具。
不但被廣泛用於國際政經、企業競爭策略中，就連職場、日常生活與人際互動上也同樣適用。
本書做為「解決問題最簡單的方法」的賽局理論入門書，以溫泉旅館為故事背景，透過輕鬆易懂的漫畫情境，引導讀者毫不費力地弄懂賽局理論。
內容涵蓋賽局理論最經典的模型：「囚犯困境」、「協調賽局」、「動態賽局」、「行為經濟學」。看漫畫中的主角銀次郎，如何應用這些賽局理論的精髓，逐一突破經營溫泉旅館的各種困境。
書中更設計許多附加習題，幫助讀者延伸思考，大幅提升你「綜觀全局→→精準預測→解決問題」的能力。
「起手先贏」是該有的本事，
「創造雙贏」才是王者的選擇！
面對兩難局面，
下一步不是做抉擇，而是思考如何雙贏……
繼承家業的哥哥突然失蹤，原本在東京工作的銀次郎，被迫回到老家，接手一間溫泉旅館的經營。
面對沒落的溫泉小鎮、一盤散沙的旅館公會、惡性的削價競爭……銀次郎根本無從著手。
就在他一籌莫展時，突然出現一位要助他一臂之力的神祕女子。他們能重振溫泉旅館的往日風光嗎？
關鍵就在於──他們能不能活用「賽局理論」！
【囚犯困境】 贏不了的賽局，就改變規則！
【協調賽局】 談判談的不是立場，而是利弊。
【最大利得】 跳脫惡性競爭，找出雙贏的奈許均衡點。
【動態賽局】 眼光放遠，從長期利益看結局，反推勝利的第一步。
【俯瞰思考】 窮途末路的困境，不妨加入賽局外的新玩家、新選項。
作者
川西諭
1971年生。現為上智大學經濟學部教授。
曾在東京大學大學院經濟學研究科任職，經濟學博士，主要研究領域為理論經濟學和金融論。他活用賽局理論作為分析工具，專門研究經濟及金融市場變動的相關理論，注意經濟主體間發生的「爾虞我詐」。
目前最專注的是從賽局理論、情報經濟學理論，清楚解釋傳統經濟理論無法說明的「現實經濟動態」構造。著有：《所有問題，都是一場賽局》。
譯者
蔡昭儀
自由譯者，日本國立東京學藝大學教育學碩士。
譯作包括：《停止怒氣內耗》、《人生的真義》、《超強習慣養成，輕而易舉創造人生複利效應》、《名畫的構造》、《漫畫 超神‧腦科學時間術》、《人生的損益平衡點》等書。
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4.5 ★★★★★
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Product Reviews
★★★★★ 5
Most durable ball!
Size: Medium
This are my dogs fav ball 😍 they last forever!
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Reviewed in the United States on April 23, 2026
★★★★★ 4
Chuckit medium rebound balls
Size: Medium
My 8 month old German shepherd dog loves these balls. They are easy to throw, they bounce great, they are very chewable! She keeps one in her mouth most of the time. It satisfies her need to chew and she does not chew other things. She drops it in the water and lets the hole fill up and drinks that way. The only problem that has caused is suction in her mouth and difficulty in dislodging it for her. However, she would be lost without it!
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Reviewed in the United States on April 19, 2023
★★★★★ 5
These are definitely indestructible
Size: Medium
Both of my dogs can destroy a ball in a matter of minutes if I let them play with them (supervised) as is. Well not with these balls. They are the ONLY ones I have found that are 100% indestructible. Please only let your dogs play with these as a toy when supervised though. They go really far when throwing them, so both dogs get a good amount of running and exercise with these. I also bought these because they have the hole in the middle of the ball which is very important in the event that a dog gets one stuck at the back of their throat. This allows them to breath unlike those without this hold. It's an unlikely event, but as dog owners, we all need to be aware of this and educate ourselves on what to do if this SHOULD happen. This isn't a scare tactic, nor a reflection of this particular brand, it can happen with any type of ball. My two dogs are about 45ish lbs and the size is perfect for them, I don't want anything smaller than this. They love them. There is no annoying squeak. Really easy to wash after use. Some balls take forever to get the slimy saliva off, but these don't.
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Reviewed in the United States on September 25, 2025
★★★★★ 5
He loves this ball
Size: Medium, Size: Medium
My dog loves this ball. It’s the perfect size, he enjoys playing fetch and this ball has been his fav one. Thank you guys for making my lil one happy
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Reviewed in the United States on May 2, 2026
★★★★★ 5
Transformative for Dry, Cracked Heels!
Color: Original Grey
I recently purchased Dr. Frederick's Original Moisturizing Heel Socks, and they have truly transformed the condition of my feet! I can’t recommend them highly enough.
Effective Moisturization: These socks are infused with moisturizing agents that work wonders. After just a few uses, I noticed a significant reduction in dryness and cracking on my heels. My feet feel softer and smoother, and I love that I can wake up to beautifully moisturized skin.
Comfortable Fit: The socks are incredibly comfortable to wear, with a snug yet gentle fit. I appreciate that they don’t feel restrictive, allowing me to walk around my home while wearing them without any discomfort. They are also lightweight, making them easy to slip on before bed.
User-Friendly: They are super easy to use—just wear them overnight, and let the socks do their magic. I love the simplicity of incorporating them into my nighttime routine.
Durable Quality: The quality of the socks is impressive. They wash well and have maintained their shape and effectiveness after multiple uses. I feel confident that they will last a long time.
Final Thoughts: If you're struggling with dry, cracked heels, I highly recommend Dr. Frederick's Original Moisturizing Heel Socks. They are a fantastic investment in foot care and have made a noticeable difference in the health of my skin. These socks have become a must-have in my self-care routine!
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Reviewed in the United States on October 4, 2024