SKU: 74343746507

Tap

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Description

TapBy: Anindya Ghose How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value seeking consumers, and curated offers. Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two way exchange can

By: Anindya Ghose     
How the smartphone can become a personal concierge (not a stalker) in the mobile marketing revolution of smarter companies, value-seeking consumers, and curated offers.

Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers.

Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge—a butler, not a stalker.

Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines these how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

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SKU: 74343746507

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emknavy
Chelsea, US
★★★★★ 3
Cheap plastic, Stains
Color: White, Color: White
Cheap plastic holds the soap. The pump is also cheap plastic. The fake marble stains easily. Water builds up in the bottom and causes a stench so you have to wash it everyday. Not worth it, keep looking.
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Reviewed in the United States on October 2, 2025
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Samsung
Birmingham, US
★★★★★ 5
Ecxelente
Color: Black
Super functional.
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Reviewed in the United States on April 8, 2026
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C Colv
Massapequa, US
★★★★★ 4
Great product except….
Color: White
Love the base of the holder and color! Plus the brush was a nice add-on. The soap dispenser was not as solidly made as rest of product. Had it for 3 weeks hoping dispenser will last. Would give all high praise if they beefed up the dispenser.
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Reviewed in the United States on April 10, 2025
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MarioV33
Natrona Heights, US
★★★★★ 5
Nice looking
Color: White
Nice looking and works well.
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Reviewed in the United States on August 25, 2025
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CherryFree
Battle Creek, US
★★★★★ 5
Looks great
Color: White
Looks great by my sink.
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Reviewed in the United States on February 10, 2025

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