SKU: 18328182348

Great by Choice

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Great by ChoiceBy: Jim Collins, Morten T. Hansen THE NEW QUESTION Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great

By: Jim Collins, Morten T. Hansen     

THE NEW QUESTION
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

THE NEW STUDY
Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness - beating their industry indexes by a minimum of ten times over fifteen years - in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these "10X companies" to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.

THE NEW FINDINGS
The study results were full of provocative surprises. Such as:
* The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid.
* Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline.
* Following the belief that leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed.
* The great companies changed less in reaction to a radically changing world than the comparison companies.

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include 10Xers; the 20 Mile March; Fire Bullets then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe. Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck. This book is classic Collins: contrarian, data driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

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SKU: 18328182348

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Amazon Customer
San Leandro, US
★★★★★ 5
Great product
Size: 1 Count (Pack of 12)
We hse these every time we’re in Jamaica. Works even after being in the water
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Reviewed in the United States on May 24, 2026
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Dacia
Boise, US
★★★★★ 3
Ok
Size: 1 Count (Pack of 12)
Not effective in the Caribbean
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Reviewed in the United States on March 31, 2026
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Donna Lantz
Omaha, US
★★★★★ 5
Impressive
Size: 1 Count (Pack of 12)
They work great for me
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Reviewed in the United States on May 18, 2026
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TK
Charlottesville, US
★★★★★ 5
Buggy Bands for a camping trip
Size: 1 Count (Pack of 12)
Because of my experience with bugs loving me and using similar buggy bands to ward them off, I purchased these Buggy Bands for an upcoming camping trip so I can enjoy the great outdoors without the side effects of the bugs.
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Reviewed in the United States on May 10, 2026
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Marilyn
West Palm Beach, US
★★★★★ 1
Don't buy they don't work only 3 hours that's it
Size: 1 Count (Pack of 12)
These are cheap and when I went to take it off it broke they only last three to four hours that's it then the scent is gone. I have bought these many a times from a different seller and they last me a long time matter of fact I got them at the Dollar tree
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Reviewed in the United States on May 16, 2026

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