SKU: 95750510364

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserve

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Description

Artisan Public Relations: A practical guide for getting your hand-crafted products the attention they deserveOver the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost effective, more targeted, and smarter than your competition. Whether you are selling your hand crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales,

Over the past few decades the world of artisan food and beverages has exploded. But for most producers, major challenges remain. With limited marketing budgets, your only hope is to be more cost-effective, more targeted, and smarter than your competition. Whether you are selling your hand-crafted products through a tasting room, distributor, local retailers, or Etsy, this book gives you focused and practical advice on how to increase your sales, promote your brand, and make sure your company is profitable.


Paul Wagner has been an instructor at Napa Valley College for the past twenty-five years and teaches at the Culinary Institute of America at Greystone. He is also a guest lecturer at many universities and has spoken at more than eighty conferences throughout the world on wine, tourism, public relations, and marketing. In 1991, Paul founded Balzac Communications & Marketing, where his clients have included everyone from Constellation Wines and Diageo to a host of artisan wine, food, and regional tourism clients.



Binding Type: Paperback
Publisher: Wag Press
Published: 07/27/2020
ISBN: 9780984910380
Pages: 222
Weight: 0.67lbs
Size: 9.02h x 5.98w x 0.47d
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SKU: 95750510364

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xmiki
Bozeman, US
★★★★★ 4
Fun, engaging, and cute toy for dogs!
Color: Yellow - Fish Skewer, Color: Yellow - Fish Skewer
I got the fried fish toy for my dog. So far, he really enjoys the squeaking noise and comes running every time he hears it. The toy material is pretty thick and is holding up well during playtime. The size of this toy is perfect for my small dog but it might be a bit small for larger dogs. Overall it's a fun and super cute toy for my pets that's become a favorite!
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Reviewed in the United States on December 31, 2025
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Verified Purchase
Gin Fu
Whiting, US
★★★★★ 5
Fun enrichment
Color: Yellow - Fish Skewer, Color: Yellow - Fish Skewer
Bought this to keep my dog busy while I’m out, and surprisingly it works. It’s soft, lightweight, and he was interested right away. Hiding treats inside turns it into a sniffing challenge that keeps him occupied longer than expected. The squeaker does its job, and the material feels gentle, but this is not for heavy chewers. If your dog destroys toys for sport, proceed with caution. Overall, it’s a fun enrichment toy that helps with boredom. Great for light to moderate play and dogs who don’t choose violence every day.
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Reviewed in the United States on January 7, 2026
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chen
Grantham, US
★★★★★ 5
Really cute and great for photos
Color: Yellow - Fried Chicken Leg, Color: Yellow - Fried Chicken Leg
This drumstick plush toy is super cute and looks great in pictures. My dog liked it right away and keeps carrying it around. It’s soft, lightweight, and the size is just right. We’ve already taken a few fun photos with it, and it would also make a nice little gift for someone with a dog. Simple, well made, and definitely worth it.
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Reviewed in the United States on January 4, 2026
B
BarbaraAnn
Carnegie, US
★★★★★ 2
Don't Bother Unless You Have Something The Size of a Chihuahua
Color: Yellow - Fried Chicken Leg
Title is definitely deceiving. We have 2 Pitbulls and a Bull Terrier. They simply looked at this thing and it blew into pieces. These are more for smaller dogs. I wouldn't even say medium. It was just a big disappointment. I was excited to give them this toy, until it arrived and I saw how small it was.
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Reviewed in the United States on January 3, 2026
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K. Koehler
Boise, US
★★★★★ 3
Tiny
Color: Yellow - Fried Chicken Leg
Was disappointed. The toy is tiny. I don’t think a puppy could use it. The design was great, except for the size.
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Reviewed in the United States on January 11, 2026

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