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Description
What Clients Love: A Field Guide to Growing Your BusinessHarry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.Binding Type: Paperback
Publisher: Business Plus
Published: 06/10/2010
ISBN: 9780446556026
Pages: 282
Weight: 0.50lbs
Size: 7.40h x 4.90w x 0.90d
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4.5 ★★★★★
Based on 30 reviews
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Product Reviews
★★★★★ 5
Holds up well with aggressive chewers.
Size: X-Small, Color: Pig
This is my dog's favorite toy. And she has LOTS of toys so that is big endorsement. Miss Trina ( 40 pound boxer) loves to squeak it in Enzo's ( big brother 140 pound Cane Corso) face when he is sleeping. They also play tug of war . They destroy the toy eventually ( we are on the third one) but it holds for a few weeks. Miss Trina also likes to par corps around the house with this toy. Her favorite way to use this toy is bring it my husband for him to throw it . If he is napping she just drops in on his face. Definately recommend this toy.
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Reviewed in the United States on May 17, 2026
★★★★★ 4
Fun toy for my dogs but squeaker broke easily
Size: X-Small, Color: Pig
So far my aggressive chewer dog hasn’t been able to rip this toy apart but in one day she did break the squeaker inside. But I like that she hasn’t been able to rip it apart so it is pretty tough. I got this on a deal so it was good price for a toy that will last. Put 1 star down because the squeaker quality wasn’t the best when she was able to break it so fast. Esp love that it has no stuffing. And it’s a cute pink pig which is great.
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Reviewed in the United States on May 23, 2025
★★★★★ 5
Not recommended for large breeds
Color: YELLOW
My pitty had fun with it and interacted with it. Unfortunately she destroyed it within in 20 minutes
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Reviewed in the United States on June 1, 2026
★★★★★ 5
The cutest softest, quack, quack
Color: PINK
My seven year-old full octane energy 12 pound dog is obsessed with ducks every toy that she’s ever gotten really attached to has been a duck and I bought the same exact up from a different store at least a dozen times because she was obsessed with it. But as soon as she would get the noisemaker out of it, it was time for anyone.
But it was so cheaply made I decided to start getting her different ducks that were supposed to be harder to destroy, and we still have a graveyard of destroyed ducks. But this one she doesn’t wanna destroy it. It only has one little squeaker is what I call it so she doesn’t care to try to tear it open and take it out.
The material is extremely lush and soft and it is incredibly adorable. I don’t really know what makes it an interactive toy though, but I recommend it.
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Reviewed in the United States on May 13, 2026
★★★★★ 1
Puppy destroyed in days
Color: PINK, Color: PINK
My 5 1/2 month old Maltese destroyed this toy in a few days so I would definitely say it is not chew resistance.
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Reviewed in the United States on June 8, 2026
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