SKU: 76037172293

The Advertising Concept Book: Think Now, Design Later

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The Advertising Concept Book: Think Now, Design LaterIn creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This

In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns--in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition--also reinforce the book's core lesson: that a great idea will last forever.



Binding Type: Paperback
Publisher: Thames & Hudson
Published: 07/26/2016
ISBN: 9780500292679
Pages: 296
Weight: 2.45lbs
Size: 9.40h x 7.80w x 1.30d
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SKU: 76037172293

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Tim
Whiting, US
★★★★★ 5
good, worth the value
Size: Medium, Color: (025) Castlerock / Castlerock / Anthracite
Well it was delivered quick, and all my socks are mostly under armour, as they have developed holes in the heels now, so here i am getting a new set. they fit great, comfortable as usual. some folks may have some sort of issues, while some dont and i cannot complain. worth buying for sure. i recommend
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Reviewed in the United States on April 22, 2025
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Miki
Los Angeles, US
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Kids?
Size: Medium, Color: (025) Castlerock / Castlerock / Anthracite
I didn’t realize these were kids socks, until after I got them, but the fit is amazing and they stay put, without coming off my heels. I wear an 8.5-9 in women’s shoes.
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Lyssetic
New York, US
★★★★★ 5
Favorite Socks Ever
Size: Medium, Color: Black/Assorted, Size: Medium, Color: Black/Assorted
I absolutely love these socks, they compress in the middle which is my favorite thing about them! Keeps them from slipping off my feet and also adds support, love love love how they feel and how long they last! This is my second pack that I’ve purchased, I had the multi colored ones before and they’ve lasted me two years before finally starting to wear out and fade and get holes. Definitely going to be routinely buying these every year. Good to wear with my work out shoes...winter boots, Nike sandals, and my everyday adidas sneakers. These are so worth it!
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Reviewed in the United States on May 28, 2019
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Carol
Phoenix, US
★★★★★ 5
Great ankle socks that stay put at a great price!!
Size: 6-9, Color: Assorted
These are great! I have been looking for a low profile ankle sock that is thinner but doesn’t ride down. (Picky, right?) I try to walk 5-7 miles on my days off. So it’s very important for me to not have to stop every couple of hundred yards, bend down, fix socks, then continue on my way while grumbling about NOT GREAT socks. These are not those socks. They really do stay put!!! And enough cushion to be comfortable also. So definitely a repeat!!
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Nicole
San Leandro, US
★★★★★ 5
Great quality, no holes or fading!
Size: Medium, Color: Black/Assorted
I purchased these socks a couple years ago and love them so much that I just recently purchased them again! They fit perfectly, don't make my feet sweaty, and hit the ankle at the right spot. The material is so good that over years they have not faded and even though I wear the same few pairs every day, they have no signs of thinning or holes! These are the ONLY socks that I buy. I have the black ones as well as the multi-colored ones. I will never buy another brand or style again!
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Reviewed in the United States on January 11, 2020

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