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Description
Gastrophysics: The New Science of EatingThe science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science
The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating--and want to eat more. Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience--how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the "off the plate" elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we're dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we're tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.Binding Type: Paperback
Publisher: Penguin Books
Published: 07/03/2018
ISBN: 9780735223479
Pages: 336
Weight: 0.65lbs
Size: 8.30h x 5.40w x 0.80d
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Good for aggressive cheers. Reinflates everytime even when punctured
Size: 6 Inch Diameter, Color: Apple Green
I have an aggressive cheer that will tear apart anything. I bought this a few months ago and it is covered in puncture holes but it reinflates everytime. Best dog toy ever she loves it. I would buy a dozen of these. The medium size is perfect for my mini bull terrier. Big enough to not get completely in her mouth but small enough that she can still grip it to carry it around
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Reviewed in the United States on April 21, 2026
★★★★★ 5
Dog approved for fun, human approved for durability for the price.
Size: 8 Inch Diameter, Color: Orange
This has been my dogs favorite outdoor toy for years . I love these because they are durable and won't deflate when bitten or when carried around in their mouth.... no matter how many holes the dogs put in them. We leave these outside year round even in Minnesota winters. It is strong enough to hold up yet soft enough to be safe on their teeth. Now I do want to say although it is really durable it is not indescribable. IF you have a heavy chewer or a dog that loves to destroy toys, they would need supervision with this I think. My dogs don't try to chew this up but they do wear out over time. We replace it every 2 to 3 years on average. Definitely dog approved and recommended in my home, and human approved for cost and durability. I hope your dogs love it as much as mine do.
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Reviewed in the United States on May 6, 2026
★★★★★ 5
Best ball for dogs!
Size: 8 Inch Diameter, Color: Red
This is the best quality and long lasting ball for dogs. It's soft enough to kick and durable enough to where they can chew and chew and it will not lose It's shape. We play hardcore everyday for months and it holds up. Never have to worry about chunks falling off and peeling. Border Collie approved!! Also, $8 cheaper off amazon VS pet store or pet store website. You'll know when it has to be replaced once you have to manually re-inflate with your hands but thats after many many months.
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Reviewed in the United States on April 30, 2026
★★★★★ 4
GOOD BALL
Size: 6 Inch Diameter, Color: Apple Green
This is my second time buying this ball for my blue heeler, and it is easily his favorite toy. It is very sturdy, especially for hard-playing dogs, and handles rough outdoor play sessions effortlessly.
The design is brilliant because it does not go flat, yet my dog is still able to bite it and get a good grip on it. It’s the perfect combination of being tough but still flexible enough for a dog to enjoy carrying around. For comparison, our first ball finally stayed flat after a solid 2 months of non-stop, hardcore playing, which is a massive win compared to other toys he destroys in minutes.
If you have an active, high-energy dog that loves to play rough, this ball is highly recommended!
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Reviewed in the United States on June 9, 2026
★★★★★ 5
Best Ball ever! Aussie is obsessed
Size: 6 Inch Diameter, Color: Orange
I will never buy any other ball!!!! I bought the 8 inch which my crazy Aussie liked. The 6 inch one he won't stop carrying it around. his face use to be so sad when he would pop other balls. This one deflates and fills back up instantly! He chases it and chews on it. We gone through a lot of balls, but this is going to be a staple in our house!
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Reviewed in the United States on June 5, 2026
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