SKU: 74690289842

Reality in Advertising

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Description

Reality in AdvertisingRarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew and has

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages-French, Japanese, Spanish, Dutch, German, Italian, Portuguese, Danish, Swedish, Norwegian, Finnish, Hebrew-and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." (For typical comments see back of jacket.) Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. In the course of explaining his own hard-headed approach, Mr. Reeves shows why the ad campaigns for many products are just so much money poured down the drain. He has some devastating things to say about advertising's misguided men: the "aesthetes" and the "puffers" who put art and technique ahead of the client's sales; and he punctures many of the misguided philosophies which lower the efficiency of advertising, rather than raising it. But even more important is the thoroughness and clarity with which he explains many of the mysteries of how to write advertising that produces these sales. Here, in short, is a concise, forcefully written guide that has been called "a 'Rosetta Stone' for the advertising business"- an essential book for anyone who works in advertising, or uses advertising extensively. It is today required reading in hundreds of great corporations and many of the world's leading business schools.

Binding Type: Paperback
Publisher: Widener Classics
Published: 07/20/2015
ISBN: 9780982694145
Pages: 172
Weight: 0.50lbs
Size: 8.50h x 5.50w x 0.40d
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SKU: 74690289842

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4.2 ★★★★★
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Verified Purchase
Lisa
Lake Worth, US
★★★★★ 4
Medium size preferred.
Size: Large
I purchased both the large 4" and the medium 3" balls. My 80 lbs German shepherd much prefers the medium size. Show loves to play fetch with it and its lasted well!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 10, 2026
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Verified Purchase
Laurica Zio
Whiting, US
★★★★★ 5
Wash first
Color: 25 Pack (Value-Toys)
These are excellent and very well made for a 1 and 1/2 lb Chihuahua girl. I don't know how much they would hold up for a bigger dog but they're perfect for a little one. We always wash all of her toys first and I didn't notice that there were garbage bags in there. Which ended up being a good thing because they were scented. Washing help to get most of the scent off and it took the scent off of the toys. She hates the scent. Me too. It was nice to have the doggy bags though and we would prefer them not scented. We didn't dry the toys and we let them air dry which is a good thing cuz it might have ruin the bags. The bags are a little small and short compared to the normal bags that you buy but overall this is a really good value and she loves all of the teethers and ropes very much. Very well made. Nothing has fallen apart and she has chewed it a lot. I don't know how it would be for a bigger dog but for one and a half pound puppy Chihuahua it's perfect
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 13, 2026
J
Verified Purchase
Jaida Moon
New York, US
★★★★★ 5
My little Chiwoxy (Chihuahua & wire terrier) loves them all!
Color: 25 Pack (Value-Toys)
I was a little nervous to order this set of toys, I worried that they would be sort of junky or dollar store quality. They definitely are not! My little Mia Bella loves this toy set. Her favorite thing to do is for me to stuff them all in the box they came in, so she can rummage through and each of them out one by one to play with. Empty box, starts all over again. There is a nice variety of soft plush squeakers, soft crinkly toys, ropes with rubber shapes on the ends, ropes with knots, and different kind of balls (some rubber, some rope, some soft plastic spikes). My puppy is very small and I was worried they would be too big for her - they are the perfect size and she loves each and every one of them. Also included were some rolls of poo bags and a plastic holder to hook onto your leash to hold them - I was happy these were included, I hadn’t noticed them on the description, so they were a surprise. I feel like these toys are a great value and provide a small dog with a lot of fun things to play with. The variety is great so you’re not having to spend money on buying a whole bunch of different things. I am very happy with this purchase, and I highly recommend it to anyone else with a smaller sized dog. I think they might be too small for a very large dog but who knows, they are likely going to be fun for any dog to play with.
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Reviewed in the United States on November 14, 2023
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Verified Purchase
LadyRavenhaire
Bozeman, US
★★★★★ 5
Great selection of dog toys at a good price!
Color: 25 Pack (Value-Toys)
Lots of great toys for your little little dog at a reasonable price. Even comes with doggie poop bags. At any of my local dog shops just one of the ropes would cost me the same as the whole box of toys.
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Reviewed in the United States on June 9, 2026
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Verified Purchase
Christian
Birmingham, US
★★★★★ 4
Excellent Variety Pack - Dogs Love These Toys
Color: 25 Pack (Value-Toys)
This 25-pack is fantastic value with excellent variety—ropes, squeakers, and different textures keep dogs entertained. They're colorful, well-made, and my dogs love them. The main downside is the chew resistance on the rubber toys isn't the best; aggressive chewers can break through them fairly quickly. That said, for the price and the sheer number of toys you get, it's still a solid buy. Perfect for rotation and keeping dogs mentally stimulated. Just know that heavy chewers might go through the rubber ones faster than expected.
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Reviewed in the United States on May 14, 2026

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