SKU: 72007288977

Causal Inference in Python

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Causal Inference in PythonHow many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference. In this book, author Matheus Facure, senior data scientist at Nubank, explains the largely untapped potential of causal inference for

How many buyers will an additional dollar of online marketing bring in? Which customers will only buy when given a discount coupon? How do you establish an optimal pricing strategy? The best way to determine how the levers at our disposal affect the business metrics we want to drive is through causal inference.In this book, author Matheus Facure, senior data scientist at Nubank, explains the largely untapped potential of causal inference for estimating impacts and effects. Managers, data scientists, and business analysts will learn classical causal inference methods like randomized control trials (A/B tests), linear regression, propensity score, synthetic controls, and difference-in-differences. Each method is accompanied an application in the industry to serve as a grounding example.With this book, you will:
Learn how to use basic concepts of causal inference
Frame a business problem as a causal inference problem
Understand how bias gets in the way of causal inference
Learn how causal effects can differ from person to person
Use repeated observations of the same customers across time to adjust for biases
Understand how causal effects differ across geographic locations
Examine noncompliance bias and effect dilution
About the AuthorMatheus Facure is an Economist and Senior Data Scientist at Nubank, the biggest FinTech company outside Asia. His has successfully applied causal inference in a wide range of business scenarios, from automated and real time interest and credit decision making, to cross sell emails and optimizing marketing budgets. He is also author of Causal Inference for the Brave and True, a popular book which aims at making causal inference mainstream in a light-hearted, yet rigorous way.

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SKU: 72007288977

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Chris C.
Boise, US
★★★★★ 5
Prob the best paper for sublimation
Size: 8.5x11inch
Been using this paper for a few years now. Colors always seem to pop and look correct
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Reviewed in the United States on January 1, 2026
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Embrace.Plantbased
Houston, US
★★★★★ 5
Easy to Use, Great Quality!
Paper Size: 8.5-x-11-inch, Paper Size: 8.5-x-11-inch
Works like a charm as long as you follow instructions. Great value for the price. I used the waterside decals to create custom memorial balloons and they turned out great. I received so many compliments and appreciation from the family. Would order again.
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Reviewed in the United States on April 26, 2026
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John Crisafi
Carnegie, US
★★★★★ 5
Works very well, easy to use, print great
Paper Size: 8.5-x-11-inch, Paper Size: 8.5-x-11-inch
This was my first time using this kind of decal and I found them to be pretty easy to use and effective. I followed the instructions and all of my projects turned out perfectly. Print quality was good and I had no issues with the ink drying. I bought this because my kids love Bluey (the animated show from Australia) so I wanted to make them some wooden Bluey coasters. I bought some 1/2 inch thick poplar stock from HD, cut it into 3.5 inch squares and sanded them smooth. I added a coat of acrylic clear and let that dry, then lightly sanded it so that the water would not raise the grain of the wood. I followed the instructions for these decals and printed them out on my Canon inkjet printer. I let them dry for about 10 minutes and then took the sheets outside and sprayed them with acrylic clear coat twice, with a few minutes between coats, as the can said. I did it again the next day for a total of 4 coats. I cut them out and the submerged one in filtered cool water. While it was submerged, I wiped a coaster with a bit of water. After 20-30 seconds, I took the decal out and placed it on the coaster and gently slid the decal off the paper a bit, then I grabbed the paper backing and slid it out while I held the decal in place. I adjusted it a bit and then smoothed it out and dabbed it lightly with a clean towel. I checked for bubbles and smoothed more with wet fingers, then I dried them again with a towel and let the whole thing dry overnight. The next day, I sprayed 2 coats of acrylic clear coat and the same again a day later. Then I added thin felt pads to the back to let them slide on the table. So far, they have held up well. The decals still look good and they aren't coming off. I did mess up one because I put on too thick a coat of acrylic by accident and it made the decal peel. One coaster was left with water on it overnight and there was no problem the next day when I wiped it off. Good coats of sealer are essential to seal the ink and the coaster, then the whole process seems to go well consistently. I had one or two decals in my second batch that ripped that were entirely my fault. You have to be gentle and I pulled too hard when repositioning the decal. For sure I will buy these again. They are great for small projects for personal use.
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Reviewed in the United States on July 24, 2021
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Ed
San Leandro, US
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Works as intended
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LINDITA ARIAS
Battle Creek, US
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Reviewed in the United States on May 22, 2026

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