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Description
Selling the Wheel: Choosing the Best Way to Sell for You Your Company Your CustomersJeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers lessons that will help you identify the right way to sell successfully. Selling
Jeff Cox displayed his remarkable gift for translating complex theories into entertaining stories as the coauthor of Zapp and The Goal. Now, in collaboration with sales and marketing guru Howard Stevens, CEO of the H. R. Chally Group, he tells a story in the style of an ancient parable to reveal vital lessons gleaned from decades of research on salespeople and customers -- lessons that will help you identify the right way to sell successfully.Selling the Wheel recounts the story of Max, the resourceful fellow who invented the Wheel and found himself faced with the challenge of convincing people to accept his breakthrough innovation. In so doing, it demonstrates four essential selling styles, each requiring a distinctly different type of salesperson and selling approach. As Chally's research clearly shows, no company can be all things to all customers: sales tactics and strategies must change as technologies and markets mature to reflect new values demanded by customers. Written with humor and filled with practical insights, Selling the Wheel will be treasured by managers, salespeople, and entrepreneurs everywhere.
Binding Type: Paperback
Publisher: Touchstone Books
Published: 01/03/2001
ISBN: 9780684856018
Pages: 256
Weight: 0.75lbs
Size: 8.50h x 5.50w x 0.60d
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4.8 ★★★★★
Based on 20 reviews
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Product Reviews
★★★★★ 5
Our dogs love it. A great, indestructible, chewing experience.
Our dogs love playing with this wagalicious tuggfinity toy. In my pic you can see that they fell asleep playing with it. They chased each other around the house with it and played tug a war with it until they exhausted themselves so I’d say this is a huge hit with our fur baby’s.
At 9”x7” it’s a perfect size for our big dogs. The material it’s made from (TPR) it super tough, durable and has a bit of flexibility to it and they can sink their teeth into it and tug a war with it without it getting chew marks or falling apart. It gives them something to chew in that’s not hard but is soft enough to give them great chew satisfaction.
It’s a bit heavy which is good for my big dogs too because its weight keeps them active. Non toxic as well.
I’d say this is a great value and because they love it so much then I love it too.
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Reviewed in the United States on May 4, 2026
★★★★★ 5
Absolute favorite toy for almost a year
My dog’s favorite toy for almost a year. It has held up amazingly. I’m sad it’s no longer available. Please bring it back!
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Reviewed in the United States on April 29, 2026
★★★★★ 5
Very well made!
Size: Small, Color: Bunny
This toy is great! Two squeakers and made to last even my Airedale. He doesn’t want to put it down.
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Reviewed in the United States on March 14, 2026
★★★★★ 5
Won't last forever, but my dog loves it
Size: X-Large, Color: Giraffe
My dog, a 90 lb black lab, LOVES these toys. He does prefer the raccoon to the giraffe, but he likes them both a lot. I originally got the raccoon on clearance at Target when looking for a long toy he could play with while he was in a cone recovering from surgery (he likes to be able to hold toys between his front paws and mouth/chew on them, so none of our regular squeaky footballs were long enough for that). He loved it so much I had to find more, so I found this giraffe from the same line of toys. He's a destroyer and he has been able to put a few holes in these toys if I'm not watching him, but they're pretty easy to sew if they need patching. My mother-in-law's dog came over and made a hole so big that the squeakers and lining all came out, but I sewed it back up and it's almost as good as new. They definitely won't last forever, but they have lasted longer than other soft toys we've had in the past.
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Reviewed in the United States on October 19, 2017
★★★★★ 5
My dogs favorite
Size: Small, Color: Bunny
I need this toy! It is my dogs favorite. She even takes this on walks. Ive replaced this on 3 times because it was “eaten” by my daughters dog. I keep it put up and Georgia constantly goes to the spot I keep it and is expecting me to give it to her. Please restock soon
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Reviewed in the United States on May 29, 2026