SKU: 68522557236

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

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Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction an age in which half of the American population is addicted to at least one behavior. We

"One of the most mesmerizing and important books I've read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity." --Adam Grant, New York Times bestselling author of Originals and Give and Take

Welcome to the age of behavioral addiction--an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans.

In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.

By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good--to improve how we communicate with each other, spend and save our money, and set boundaries between work and play--and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

Binding Type: Paperback
Publisher: Penguin Books
Published: 03/06/2018
ISBN: 9780735222847
Pages: 368
Weight: 0.70lbs
Size: 8.20h x 5.50w x 0.90d
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SKU: 68522557236

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orestes o.
Natrona Heights, US
★★★★★ 1
Demasiado pesado
Style: 4-Tier Shelf Brackets, Hardware Only.
No me gustó , además de ser muy complejo para armar , es demasiado pesado , es para paredes bien fuerte ya que requiere muchos tornillos
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Reviewed in the United States on December 28, 2025
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s.wkan
Pawtucket, US
★★★★★ 5
Love these shelves
Style: 4-Tier Shelf Brackets with 3 Boards-24in
Highly recommend these shelves. So easy to put together and they are sturdy and look great. I’m considering buying a second one!!
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Reviewed in the United States on September 19, 2025
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Alan Robertson
Boise, US
★★★★★ 5
Quick and easy - nice pipe kit.
Size: 4-Tier (Not included planks)
Pair these with some shelving boards from your local big box store, and you're in business. These look nice, and are easy to assemble. I had them up and on the wall in about 90 minutes.
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Reviewed in the United States on January 7, 2026
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Dora
Lowell, US
★★★★★ 5
Sturdy, Be mindful if a few things in advance
Size: 5-Tier (Not included planks), Size: 5-Tier (Not included planks)
Good quality. The black pipe compliments our decorating style so we are over all pleased. Be mindful of the following: - Needs a little bit of expertise in making sure all the flanges line up and are level/plumb. - Even if/when you pre assemble tubing according to printed instructions, the shelving won't line up and some connection parts will have to be loosened to line up. - I consider us (me & the hubs) little above average when it comes to DIY but this took some figuring out and cooperation during installation because we decided to align the holes on the flanges up with our studs to enforce the holding strength (for weight of books and family photo albums/picture boxes). This choice was prompted by the poor quality of plastic drywall anchors included with the product. Now that I have installed one, I will customize next time with more height (to accommodate taller children's books that don't fit the current set up) and a bit deeper (to accommodate a 12 inch shelf/wood insert). Aesthetically, it will not accommodate a book taller than about 9 inches. Our photo albums range up to 15 inches and because the shelving depth from back wall to front of wood shelf is about 12 inches, it hangs over the front too much to look balanced. With the current set up, I'm limited with what can be placed on the shelves - size wise. While this does not have anything to do with the quality of the product, you may not know to consider these aspects in advance so thats why I include it in my review.
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Reviewed in the United States on July 13, 2021
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Nest and Tress
Alexandria, US
★★★★★ 5
A Solid, Stylish Solution!
Size: 4-Tier (Not included planks)
I use this industrial pipe shelf setup in my salon to display and organize products, and it’s been a great fit. The hardware is sturdy and gives a clean, rustic vibe that works well with my space. It was easy to install, and I added my own boards to customize the look. The open design makes it easy for clients to see what’s available, and it’s held up well with daily use. A solid, stylish solution for keeping things neat and accessible.
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Reviewed in the United States on November 14, 2025

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