SKU: 5575457064

Disaster in Dearborn: The Story of the Edsel

Sale price$42.08 Regular price$46.75
Save 10%

Pay in installments of $11.69 with ShopPay, AfterPay and Klarna

Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 1 - Aug 6

Promo Codes Available:

For Your Every Summer RSVP, with Code: SUMMER15

Description

Disaster in Dearborn: The Story of the EdselFew cars in history have grabbed the public's fancy as much as the ill fated Edsel the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story how the Edsel was planned, created, produced, and marketed. This richly illustrated book is the result of years of research by an award winning automotive historian with access to the dark reaches of the

Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel--the Titanic of automobiles, a marketing disaster whose magnitude has made it a household word. Remarkably, there has never before been a book that tells the whole story--how the Edsel was planned, created, produced, and marketed.

This richly illustrated book is the result of years of research by an award-winning automotive historian with access to the dark reaches of the Ford Motor Company's archives. The author also interviewed most of the original key Edsel design team stylists, who have supplied additional archival material. The result is a unique history of the Edsel program from the initial discussions in the late 1940s, through the first sketches in the mid-1950s, to the last, unlamented 1960 models.

The Edsel story, however, deals with much more than a new brand of car. It was a key component in a deadly serious corporate undertaking at Ford Motor Company following World War II. Ford wanted to remedy years of mismanagement and return the company to parity with General Motors by dramatically expanding Ford's presence in the burgeoning medium-priced field. The Edsel was the most spectacular failure in that effort, but was only one pawn in a complex, high-stakes chess game that was a thoroughgoing disaster from start to finish.

In the case of the Edsel, the failure was the result of almost too many factors to count: poorly conceived marketing, contentious internal corporate politics, bad quality control, and, ultimately, lack of support at the higher reaches of the corporation. The greatest irony of all, though, is that the Edsel--as this book demonstrates in its surprising conclusion--was actually a modest success that deserved continued management support.



Binding Type: Hardcover
Publisher: Stanford General Books
Published: 08/09/2002
ISBN: 9780804746540
Pages: 240
Weight: 1.28lbs
Size: 10.35h x 6.88w x 0.90d

Review Citations: Library Journal 11/01/2002 pg. 102
Booklist 11/15/2002 pg. 554
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 5575457064

Discover Niche Categories That Outsell

Top-Converting Item to Boost Your Average Order

4.3 ★★★★★
Based on 18 reviews
Sort
Highest Rating
Newest First
Oldest First
Product Reviews
F
Verified Purchase
F. T. HAMILTON
Dallas, US
★★★★★ 5
Great toy
Color: Orange+Green
My dogs loved getting these for Christmas! They each have one so they don’t fight over the one toy. Value for the money is good. They constantly play with them and the portability is great too. My one dog, Poppy, drags the orange one outside all of the time
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 29, 2026
J
Verified Purchase
JD
Whiting, US
★★★★★ 4
Fun toy for the family dog but the puppy can pull the crinkle paper out
Color: Orange+Green
I would have given this five stars because my 5-year-old Australian shepherd border collie loves it shakes it tugs with it. It has held up great until we got a puppy and then the puppy pulls out the crinkly paper which looks just like a clear plastic wrapper so that's not good this is our second time ordering these. The first time was for my current dog and the second time when we got the puppy so he had something to play with too.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 5, 2026
K
Verified Purchase
Kellie Scott
Bozeman, US
★★★★★ 5
Cute, Affordable, Dogs Love
Color: Purple+Green
These are super cute. Both of our girls love them. Got them in January and we still have both of them as faves in May. That’s pretty impressive with the amount of toys they rip through. They 100% can easily be destroyed. Our dogs have preferred keeping them. They just enjoy these toys.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 2, 2026
B
Verified Purchase
Bonham
Natrona Heights, US
★★★★★ 3
So-so...
Color: Blue+Orange
50lb German Shep mix chewed through the head within a couple days and pulled the squeeker out. Not horrible, but not as durable as they seem to imply.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 28, 2026
V
Verified Purchase
Valerie P.
Louisville, US
★★★★★ 5
Long lasting, well loved
Color: Purple+Green
18 months later still intact and favorites!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 26, 2026

recommand products