SKU: 51499917391

If Youre In A Dogfight Become A Cat

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If Youre In A Dogfight Become A CatBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to

Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms. In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, and what can companies do to break away from the pack? Sherman takes the reader on a provocative journey through the building blocks of business strategy challenging conventional wisdom on a number of questions that will redefine management best practices: * What should be the overarching purpose of your business?* Do you really know what your strategy is?* Is there such a thing as a bad industry?* Where do great ideas come from and how do I find them?* What makes products meaningfully different?* What makes and breaks great brands?* How and when should I disrupt my own company?* What are the imperatives to achieving long-term profitable growth? Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth.

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SKU: 51499917391

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Manmomma
Los Angeles, US
★★★★★ 2
No squeak balls
Color: A.Green+Orange
They don’t squeak. They bounce much either.
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Reviewed in the United States on March 25, 2026
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Odalis Perez
Boise, US
★★★★★ 3
Too big for puppies
Color: A.Green+Orange
The balls were a bit too big for my 6 month chihuahuas:/ they are as big as a tennis ball so puppies didn’t like nor play with them
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Reviewed in the United States on April 26, 2026
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Shawn
Port Orchard, US
★★★★★ 5
Frenchie approved
Color: A.Orange+Blue+Green
Frenchie approved
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Reviewed in the United States on May 6, 2026
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Karen W.
West Palm Beach, US
★★★★★ 5
Soft and light
Color: A.Orange+Blue+Green
My doxie loves them
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Reviewed in the United States on April 26, 2026
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RR
Phoenix, US
★★★★★ 5
So Far So Good
I adopted a young adult dog less than 2 weeks ago. She had spent over 12 hours a day in a crate and has excessive energy and anxiety built up. She is a strong chewer. So far, out of 6 toys, this is the only one still in one piece. It appears sturdy and extra bouncy. So much better than regular tennis balls.
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Reviewed in the United States on January 17, 2024

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