SKU: 50963069083

The CEO Difference: How to Climb, Crawl, and Leap Your Way to the Next Level of Your Career

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The CEO Difference: How to Climb, Crawl, and Leap Your Way to the Next Level of Your CareerStay relevant, stay connected, STAY AHEAD OF THE GAME. When it comes to getting ahead today, your talent and experience matter. The problem is, someone else going for the promotion or business opportunity has a r sum that's as good as, if not better than, yours. If you want to get ahead, you have to be different. You have to stand out from the crowd. You have to get decision makers to talk about you. No one understands what it takes to succeed in

Stay relevant, stay connected, STAY AHEAD OF THE GAME.

When it comes to getting ahead today, your talent and experience matter. The problem is, someone else going for the promotion or business opportunity has a r sum that's as good as, if not better than, yours.

If you want to get ahead, you have to be different. You have to stand out from the crowd. You have to get decision makers to talk about you.

No one understands what it takes to succeed in today's business landscape better than D. A. (Debra) Benton. A globally recognized consultant, Benton has spent more than 20 years helping business professionals like you perform better and achieve more.

In The CEO Difference, Benton gives you the insight and tools to make subtle changes in your presentation, attitude, and leadership style that will dramatically increase your leadership effectiveness--and, consequently, help you enjoy work and life. Learn how to differentiate yourself with tangible steps to get where you want to go:

  • Authentically and effectively differentiate yourself in appropriate ways
  • Inspire teams and organizations to be more productive and prosperous
  • Understand yourself, change your mindset, and present yourself in a way that people are receptive to
  • Create, manage, and mentor successful individuals and teams
  • Remain intellectually curious while making meaningful contributions to your organization

Competition for the top spot has never been fiercer. "Today, you have to exceed in a group of 'exceeders, '" Benton writes.

But it's not all about improving your job performance. You are already knowledgeable, competent, and hard-working. It's about doing typical things in atypical ways. It's about doing things that add organizational value--without being asked. It's about having what your competitors don't: The CEO Difference.

Praise for The CEO Difference

"In our competitive world, finding a way to differentiate oneself is a key to success. Benton profiles a range of tried-and-true differentiators that can make all the difference."
--Jim Goldman, President and CEO, Godiva Chocolatier

"After reading this book, you'll understand why D. A. Benton is ranked one of the world's Top 10 CEO coaches. She provides a succinct, real-world summary of what it takes for senior executives to differentiate themselves in an ever more competitive world."
--Daryl Brewster, CEO, CECP (Committee for Encouraging Corporate Philanthropy); former CEO, Krispy Kreme; and former President, Nabisco

"Benton does it again A great how-to book to boost you the last little way to the top (and be loved while doing it )."
--Reuben Mark, retired Chairman and CEO, Colgate-Palmolive Company

"Benton offers practical advice to aspiring leaders to help them authentically and effectively differentiate themselves in the workplace. A very worthy read."
--Doug las R. Conant, Chairman, Avon Products, and former President, CEO, and Director, Campbell Soup Company

"D. A. Benton is a trusted advisor for CEOs and leaders. She coaches her clients to not only be the best leader they can be, but also on how they can best create, manage, and mentor successful individuals and teams."
--Deanna Mulligan, President and CEO, The Guardian Life Insurance Company of America



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 02/19/2014
ISBN: 9780071828338
Pages: 208
Weight: 0.90lbs
Size: 9.00h x 6.00w x 0.90d
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SKU: 50963069083

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Melrel05
Whiting, US
★★★★★ 2
Way to harsh
I’m not someone that has sensitive skin, like at all. I even exfoliate every week or two with one of those super course gloves that legit beads up your dead skin. When I first came across these Cleanlogic I thought that they were like a washcloth material but in poof form, I actually got them thinking my son would love them. Once I got them and felt them I realized that they were way to course to let my 8 year old use. But since I generally love exfoliating ones like these I figured I would love them. Unfortunately these are way to harsh even for me. You can barely touch them to your skin without feeling like they are going to leave scratch marks! I even thought maybe they needed to soak in water for a bit and that they were just stiff. Nope. So unfortunately for me these are a pass.
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Reviewed in the United States on November 7, 2021
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showmethereviews
Carnegie, US
★★★★★ 5
Sensitivity and gum issues be gone
Flavor Name: Mint, Size: 3.4 Ounce (Pack of 1)
Great toothpaste! I've been incorporating more nano hydroxyapatite into my oral care routine, and I was pleased to find this with a verifiable 10% concentration. It's pricey, but worth it in my opinion. It only takes a tiny amount to do the job, which is actually surprising considering it doesn't foam. I'm prone to canker sores, and this prevents them. The taste is fresh and not too overpowering. It's great if you have sensitivity, and definitely reduces or eliminates it. I had professional whitening done, and zero sensitivity because of this. It's great for preventing stains on your teeth (huge coffee/tea drinker), too! And, if you have gum issues, this will help tremendously. My dentist was very pleased at my appointment this past week. Will continue to use, and recommend to others.
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Reviewed in the United States on April 11, 2026
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L. Ma
Lexington, US
★★★★★ 5
Holistic Dentist Recommended & We’ve Seen a Big Difference
Flavor Name: Mint, Size: 3.4 Ounce (Pack of 1)
Our holistic dentist recommended Dr. Jen’s fluoride-free toothpaste with 10% nano-hydroxyapatite after my daughter had struggled with quite a few cavities. We wanted something that would help strengthen and support her enamel without fluoride, and this was the product she specifically suggested. One thing I really like is that it’s a non-rinse formula. After brushing, she just spits and doesn’t rinse, so the nano-hydroxyapatite can stay on the teeth longer to help support enamel. That gives me extra peace of mind knowing it’s continuing to work even after brushing. The texture is smooth and not gritty, and the flavor is mild enough that she actually uses it without complaining. Since switching, her teeth look clean and healthy, and we feel much better about her cavity prevention routine. The only downside is the price — it’s definitely very expensive and one of the most expensive toothpastes out there. But for us, given the dentist recommendation and the peace of mind, it’s been worth it.
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Reviewed in the United States on February 19, 2026
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Guy Jones
Los Angeles, US
★★★★★ 5
Hopefully it strengthens the Tooth Enamel!
Flavor Name: Mint, Size: 3.4 Ounce (Pack of 1)
Excellent Product: I've been using its for a couple months and the flavor is fantastic. Ideally, you don't want to rinse it off your teeth so that the Active HA coats them and stays on for a while (especially at night). I've been recommending it for my patients in my office, and will see if it stops some of the smaller cavities. I'm not a paid Sponsor but love the product
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Reviewed in the United States on May 10, 2026
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Theresa durst
Natrona Heights, US
★★★★★ 5
Does what it claims.
Flavor Name: Mint, Size: 3.4 Ounce (Pack of 1)
Love this toothpaste. Helps with my sensitive teeth and I’ve gotten comments about how white my teeth are. Being fluoride free big plus
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Reviewed in the United States on May 19, 2026

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