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Description
The Four: The Hidden DNA of Amazon, Apple, Facebook, and GoogleNEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa nies broadcast, Galloway asks
NEW YORK TIMES BESTSELLERUSA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Binding Type: Paperback
Publisher: Portfolio
Published: 09/04/2018
ISBN: 9780735213678
Pages: 336
Weight: 0.60lbs
Size: 8.30h x 5.40w x 0.90d
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4.8 ★★★★★
Based on 1030 reviews
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Product Reviews
★★★★★ 3
Could be more durable.
Color: A-Navy
It’s not as durable as I’d hoped. I’ve had to mend it. It’s cute, though, and my dog likes it. He’s an Aussie, so not great bite strength.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 28, 2026
★★★★★ 2
Cute but disappointing
Color: C-Navy+Oak, Color: C-Navy+Oak
One of my dogs love these however they are far from indestructible. Two days after giving the teddy to him, the tail of the teddy is off and there is a rip by one of the arms. They are very cute teddies but not for heavy chewers as they will only last a few days.
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Reviewed in the United States on May 28, 2026
★★★★★ 4
Nothing is indestructible
Color: D-Purple
Adorable. Looks just like the photo. My 15# JRT loves it! however the tail and one ear were gone in a matter of minutes. It’s his toy so I’m just monitoring his time with it as it’s his favorite 😍
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 6, 2026
★★★★★ 5
Our Pit Bull’s Favorite Toy!
Color: A-Navy, Color: A-Navy
We absolutely love this MAXBECK bear toy! We’ve ordered it 4 times over the last 8 months because our senior pit bull is obsessed with his “babies.” He always has one close to him and even cuddles with them.
The material is very sturdy and holds up amazingly well even with rough play. My dog’s favorite part is the squeaker. What I love most is that even after he finally tears into it, the rope built inside becomes a whole second toy for him and keeps the fun going.
If you have a heavy chewer who destroys toys quickly, this one is definitely worth trying!
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Reviewed in the United States on June 1, 2026
★★★★★ 3
Not indestructible
Color: C-Navy+Oak, Color: C-Navy+Oak
I assume it is probably hard to create an indestructible product, but my puppy had it apart in no time.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 10, 2026
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