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Description
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and InspireWhether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how
Whether you're trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between lackluster enthusiasm and a rallying cry. Addressing a wide variety of business challenges, including specific stories to help you overcome twenty-one difficult situations, Lead with a Story gives you theability to engage an audience the way logic and bullet points alone never could. This how-to guidebook shows readers how powerful stories can help define culture and values, engender creativity and innovation, foster collaboration, build relationships, provide coaching and feedback, and lead change. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for today's leaders. Many highly successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. Complete with examples from these and many other high-profile companies, Lead with a Story gives readers the guidance they need to spin a narrative to stunning effect.Binding Type: Hardcover
Publisher: Amacom
Published: 08/10/2012
ISBN: 9780814420300
Pages: 280
Weight: 1.25lbs
Size: 9.28h x 6.34w x 1.15d
Review Citations: Publishers Weekly 05/14/2012 pg. 56
Foreword 08/30/2012
Choice 02/01/2013
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Very comfortable!
Color: Black
Very easy to put together and sturdy!
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Reviewed in the United States on June 10, 2026
★★★★★ 4
Great Chair
I was needing an affordable ergo chair and have tried quite a few. For this price range, you can't beat the quality of this piece. Adjustable lumbar support, arm rest height perfect and cushioned. The head piece is nice, but just not for me. Nicely rocks for those who can't sit still. Easy to assemble by yourself (~20 min) using common sense. The only reason I did not give it 5 stars is the seat is made more for someone wider, as I someone feel like my hips are dipping inwards (I am also very narrow). Got a more solid butt pad, and it's perfect. Also! I didn't even need to put on my lumbar support pillow, as the lumbar support is perfect for me!
Definitely recommend!
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Reviewed in the United States on September 28, 2024
★★★★★ 5
Stylish, Ergonomic
Stylish, ErgonomicI’ve been looking for a white office chair that doesn't just look good but actually supports my back. This chair exceeds expectations! The split-back design provides amazing lumbar support that moves with you. The mesh is breathable and high-quality, and the cushion is firm yet comfortable for long hours of sitting. Setup was straightforward, and the build feels very sturdy. Highly recommend if you want to upgrade your home office setup!
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Reviewed in the United States on April 14, 2026
★★★★★ 5
Comfortable for Long Sitting
This office chair feels very supportive and comfortable during long hours of work or gaming. The mesh back allows good airflow, and the seat feels wide and stable. The adjustable tilt and armrests make it easier to find a relaxing position. The wheels roll smoothly on the floor.
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Reviewed in the United States on June 1, 2026
★★★★★ 5
The perfect home office upgrade
I bough this chair because I work from home and I share with my son this is amazing The quality of the material is excellent and it offers great durability. Was easy To install and the instructions were very clear and easy to follow. I love the foldability and adjustments especially the comfy footrest. It is definitely great value for money
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Reviewed in the United States on June 6, 2026