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Description
Machine Beauty: Elegance and the Heart of TechnologyWhen something works well, you can feel it; there is a sense of rightness to it. We call that rightness beauty, and it ought to be the single most important component of design. This recognition is at the heart of David Gelernter's witty argued essay, Machine Beauty, which defines beauty as an inspired mating of simplicity and power. You can see it in a Bauhaus chair, the Hoover Dam, or an Emerson radio circa 1930. In contrast, too many contemporary
When something works well, you can feel it; there is a sense of rightness to it. We call that rightness beauty, and it ought to be the single most important component of design.This recognition is at the heart of David Gelernter's witty argued essay, Machine Beauty, which defines beauty as an inspired mating of simplicity and power. You can see it in a Bauhaus chair, the Hoover Dam, or an Emerson radio circa 1930. In contrast, too many contemporary technologists run out of ideas and resort to gimmicks and features; they are rarely capable of real, structural ingenuity.Nowhere is this more evident than in the world of computers. You don't have to look far to see how oblivious most computer technologists are to the idea of beauty. Just look at how ugly your computer cabinet is, how unwieldy and out of sync it feels with the manner and speed with which you process thought.The best designers, however, are obsessed with beauty. Both hardware and software should afford us the greatest opportunity to achieve deep beauty, the kind of beauty that happens when many types of loveliness reinforce one another, when design expresses an underlying technology, a machine logic. Program software ought to be transparent; it should engage what Gelernter calls "a thought-amplifying feedback loop," a creative symbiosis with its user. These principles, beautiful in themselves, will set the stage for the next technological revolution, in which the pursuit of elegance will lead to extraordinary innovations.Machine Beauty will delight Gelernter's growing audience, fans of his provocative and biting journalism. Anyone who manufactures, designs, or uses computers will be galvanized by his cogent arguments and tantalizing glimpse of a bright future, where beautiful technology abounds.Binding Type: Paperback
Publisher: Basic Books
Published: 12/22/1998
ISBN: 9780465043163
Pages: 176
Weight: 0.43lbs
Size: 7.98h x 5.31w x 0.52d
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4.5 ★★★★★
Based on 21 reviews
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Product Reviews
★★★★★ 5
Excellent toy for play
My dog would play all day if I threw the ball to him. He loves this even though he's 12. The scooped end allows you to pick up the ball without touching it. After a few runs it's covered in dog slobber. So that's a major plus for me! Also, some health issues affect my walking and bending at times. This helps with the bending. This is a great game to play with your favorite friend!
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Reviewed in the United States on May 5, 2026
★★★★★ 5
Your high-energy dog will love it!
Why did I wait so long to get one of these?!? I am the stereotypical throws-like-a-girl person, and my dog really needs to have an option that forces her to run far and fast. This is it. I can get that ball half a soccer field away at a minimum if I want. The ball is super bouncy, which adds an element of fun to her attempts to tame it and bring it back. Super worth the money (which wasn't much!).
I've never had one of these before, so can't compare to the non-folding version. This one is easy to carry and fits in a drawer for storrage. No way you can fit it in a pocket, especially if you have a phone in one and dog treats in the other.
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Reviewed in the United States on April 14, 2026
★★★★★ 5
Great usability
I prefer this version over the non-foldable stick, as this one I can fit into my bag and carry it out easily. Great size and has a locking feature to prevent it from folding up when throwing. Highly recommend, my dogs love fetch and it is hard to chew if they get their hands on it.
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Reviewed in the United States on September 13, 2025
★★★★★ 5
Holds up! Good thrower!
Good quality! Throws far! Love this brand!
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Reviewed in the United States on April 10, 2026
★★★★★ 4
Almost Perfect
If you’ve ever seen these things, the foldable ones are just as good as the standard ones. I just wish when you folded it up there was a way to lock it into that position. When you unfold it to play, you lock it into place with the orange locking slide so it doesn’t fold up on you. But when you’re done playing and fold it up, there’s no way to lock it into that position, it can keep unfolding if you carry it around with you, plus the orange locking slide keeps sliding up and down. It’s not a huge deal, but they could’ve made it better.
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Reviewed in the United States on April 29, 2026
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