SKU: 43018091770

The Long Tail: Why the Future of Business Is Selling Less of More

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The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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SKU: 43018091770

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Kelly W.
Battle Creek, US
★★★★★ 3
Hard to assemble
Color: Grey
This is extremely hard to put together, but once its together it is pretty good. You will need to secure it to something. It falls over.
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Reviewed in the United States on March 6, 2026
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Michael G.
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Works well!
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Works great!
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Natrona Heights, US
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better then expected
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very easy to put together works perfectly! very stable for the side would buy again!
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Yuliet carreño cutiño
Battle Creek, US
★★★★★ 3
Divisor de habitaciones
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La entrega fue perfecta , si debo de decir que en la descripción del producto decía que media 72 ancho x 72 alto pero no fue así su ancho es de 60 .
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Chelsea, US
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We used this screen to divide the beds at a hotel. It gave the perfect privacy, was easy to put up and very sturdy
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Reviewed in the United States on April 21, 2026

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