SKU: 43018091770

The Long Tail: Why the Future of Business Is Selling Less of More

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The Long Tail: Why the Future of Business Is Selling Less of MoreWhat happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one size fits all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

Binding Type: Paperback
Publisher: Hachette Books
Published: 07/08/2008
ISBN: 9781401309664
Pages: 267
Weight: 0.53lbs
Size: 7.98h x 5.24w x 0.76d
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SKU: 43018091770

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Reviewer
Charlottesville, US
★★★★★ 5
Perfect sized floating shelves
Color: Black, Size: 24 inches, Color: Black, Size: 24 inches
These are great and the perfect width. I had my contractor install them because my tile had to have a hole drilled into it. I love that it looks seemless and flat to the tile. New bathroom renovation. I am very pleased. Holds a few towels also candles and a little plant with extra space. Perfect for a minimal look or if you have a small bathroom. Color was spot on.
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Reviewed in the United States on March 30, 2026
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R. Fleming
Massapequa, US
★★★★★ 3
Not What I Expected
Color: White, Size: 32 inches
This set of floating shelves was a disappointment. They’re advertised as holding 20 pounds, but mine began to bend with barely 10 pounds on them. All the screws and anchors were installed tightly and correctly, yet the metal brackets still warped under minimal weight. The shelves look fine on the wall, but I’m leaving them up only because I don’t want to patch a dozen holes—not because they’re sturdy. Definitely not the quality or strength I expected.
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Reviewed in the United States on April 13, 2026
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Alicia
Draper, US
★★★★★ 5
Love them
Color: White, Size: 15 inches, Color: White, Size: 15 inches
I have these floating shelves all over my house. The are made nice and sturdy and they come with simple instructions. They come it various sizes and can almost fit anywhere. These particular shelves are in my makeup closet and they look so great and organized.
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Reviewed in the United States on December 24, 2025
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callme1040
Chelsea, US
★★★★★ 5
Exceeds my expectations
Color: White, Size: 24 inches, Color: White, Size: 24 inches
Easy to install, exceeds my expectations. I’d buy it again.
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Reviewed in the United States on April 29, 2026
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SBB
San Leandro, US
★★★★★ 5
Perfect size and color, well made product.
Color: Black, Size: 30"W x 6.5"D, 2Packs
Update: Seller resolved the issue and have a perfectly looking shelves now. The size of perfect and well made product. The installation was breeze with all the instructions and accessories needed.
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Reviewed in the United States on April 27, 2026

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