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Description
Slugfest: Inside the Epic, 50-Year Battle Between Marvel and DCThe first in depth, behind the scenes book treatment of the rivalry between the two comic book giants. THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY the Coke and Pepsi of superheroes and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. To many partisans, Marvel is now on top. But for much of the early 20th century,
The first in-depth, behind-the-scenes book treatment of the rivalry between the two comic book giants. THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans. To many partisans, Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader, having launched the American superhero genre with the 1938 publication of Joe Shuster and Jerry Siegel's Superman strip. DC's titles sold millions of copies every year, and its iconic characters were familiar to nearly everyone in America. Superman, Batman, Wonder Woman -- DC had them all. And then in 1961, an upstart company came out of nowhere to smack mighty DC in the chops. With the publication of Fantastic Four #1, Marvel changed the way superheroes stories were done. Writer-editor Stan Lee, artists Jack Kirby, and the talented Marvel bullpen subsequently unleashed a string of dazzling new creations, including the Avengers, Hulk, Spider-Man, the X-Men, and Iron Man. Marvel's rise forever split fandom into two opposing tribes. Suddenly the most telling question you could ask a superhero lover became "Marvel or DC?" Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before.Binding Type: Hardcover
Publisher: Da Capo Press
Published: 10/03/2017
ISBN: 9780306825460
Pages: 304
Weight: 1.10lbs
Size: 9.10h x 6.10w x 1.30d
Review Citations: Kirkus Reviews 08/01/2017
Shelf Awareness 10/13/2017
Publishers Weekly 10/23/2017
Library Journal 11/01/2017
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4.5 ★★★★★
Based on 1078 reviews
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Product Reviews
★★★★★ 5
The only chew toy that has actualy held up...for well over 2 years!
Size: Medium, Style: 4 Pack, Size: Medium, Style: 4 Pack
These things are amazing! They last forever even with dogs that can destroy nearly everything else in mins! I ordered these as a doggie Xmas gift over TWO YEARS AGO, and they are still pretty much fully intact! They chew on them all the time, too!(see pics; that's over two years of steady use!) I only got the one 4 pack, and have 4 dogs, too!
Since making them so well does kind of reduce my ability to buy many more from them, I feel I should at least let people know they really are crazy durable and dogs love them! I will prob buy another 4 pack soon, just so they are easier to find(end up under couches,etc). Def a good buy!!!!
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Reviewed in the United States on May 10, 2026
★★★★★ 5
Built for heavy chewers and actually holds up
Size: Medium, Style: Fishbone/Wishbone
This chew toy is a total win for heavy chewers and has held up really well compared to so many others we’ve tried. It keeps dogs busy for long stretches and they stay genuinely interested in it instead of destroying it in minutes. The shape makes it easy for them to grip and chew comfortably, which adds to how much they use it. The durability is the real standout here, making it one of those rare toys that actually earns a repurchase. The material feels sturdy, it’s easy to clean, and there’s no noticeable odor, which is always a plus.
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Reviewed in the United States on May 2, 2026
★★★★★ 5
Definitely recommend
Size: Large, Style: 4 Pack
My dogs absolutely love these! I bought them at a great price! They have lasted my dogs over a year! I have a full pitbull, pit/lab, pit/boxer, and a pit/mastiff. So needless to say they pass the power jaw test. They look just like the pictures and they are pretty light weight!
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Reviewed in the United States on May 24, 2026
★★★★★ 5
Benebone is fantastic for heavy chewers and busy, adolescent pups!
Size: Medium, Style: 4 Pack
This little multi-pack is cost-effective in a few ways, super durable and effective, and I'll definitely be purchasing the multi-pack again. We discovered these about a year ago and have been buying them ever since. I'm just now getting around to reviewing them because they're that good, plus I love that the company is family-owned.
Four "bones" lasts a little over a month for a power chewer, which is a bargain! You get 4 medium size "bones" for the retail price of 2. These smell delicious to dogs but humans can detect the odor, which is so nice. They are incredibly durable, but somehow also not too hard for a power chewer, and they keep pup from chewing on books and other items that we don't wanted chewed to bits. Heavy chewers (and their people!) love these and the variety of shapes means we can swap them out in rotation and keep pup's interest going for a few weeks.
Wait until your pup has all of their adult teeth, as they are a little too hard for teething. And for super power chewers, watch out for the fish shaped chew, as this one seems to allow larger pieces to be chewed off the fish head "corners" more easily due to the relative thinness of the shape at that point when compared to the other 3 shapes.
Keep an eye on how much your power chewer is taking off of these "bones" (little tiny pieces do get chewed off) and toss them (or recycle with Benebone!) when your dog is able to chew off more than a crumb size piece.
Hooray for Benebone! Hooray for family-owned businesses! We'll be back for more!
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Reviewed in the United States on April 7, 2025
★★★★★ 4
Seems Very Durable So Far
Size: Small, Style: 4 Pack
My dogs are really enjoying these chew toys! These keep them busy for hours!! So far they seem very durable and my little dogs can really chew and destroy so I’m happy about these so far! They rarely each chew a toy at the same time, but choose to take turns instead. But now they each have a chew toy and they are happy campers!!
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Reviewed in the United States on January 1, 2026