SKU: 32929938114

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

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Description

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyBrand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.

Binding Type: Paperback
Publisher: Amacom
Published: 03/28/2012
ISBN: 9780814439265
Pages: 272
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.62d
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SKU: 32929938114

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Lateef
Draper, US
★★★★★ 5
A Soldier at Arms✊🏾
Format: Paperback
Awesome Awesome Awesome!!!!
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Reviewed in the United States on May 15, 2026
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Curtis L Cannon Jr
Boise, US
★★★★★ 5
BOOK
Format: Paperback
GOOD
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Reviewed in the United States on March 18, 2026
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Penelope
Cuba, US
★★★★★ 5
Great book a must have
Format: Paperback
Added to my collection. Great book
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Reviewed in the United States on February 11, 2026
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Christopher M.
Lake Worth, US
★★★★★ 5
Good history and informative
Awesome read!
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Reviewed in the United States on February 5, 2026
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Hermès Trismegistus
Whiting, US
★★★★★ 5
Untold Historical Legend!
Format: Paperback
This book tells the story of one of the greatest American heroes, Robert F. Williams. Robert F. Williams life and acts of heroism should be taught in every school and his name should be as well known as the names of Malcolm X and Martin Luther King Jr. This book details the life of Williams and the tragic events that led to him becoming an activist during the Civil Rights Movement. It’s a short book and is less than 100 pages long. It’s a quick read and I highly recommend it to anyone who wants to learn more about American history and one of America’s greatest hero who has been erased from history books until now.
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Reviewed in the United States on June 29, 2025

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