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Description
Asus PRIME B550M-K ARGB AM4 and Asus Prime LC 240 ARGB Liquid CPU Cooler BundleThe ASUS PRIME B550M K ARGB AM4 M ATX Motherboard is designed to unlock the full potential of the AMD Ryzen platform, supporting 5000 Series, 5000 G Series, 4000 G Series, and 3000 Series processors. With a robust power design and comprehensive cooling solutions, this motherboard delivers the stability and performance required for daily productivity and demanding workloads. Whether you're a DIY PC builder or a professional seeking reliable
The ASUS PRIME B550M-K ARGB AM4 M-ATX Motherboard is designed to unlock the full potential of the AMD Ryzen platform, supporting 5000 Series, 5000 G-Series, 4000 G-Series, and 3000 Series processors. With a robust power design and comprehensive cooling solutions, this motherboard delivers the stability and performance required for daily productivity and demanding workloads. Whether you're a DIY PC builder or a professional seeking reliable performance, the PRIME B550M-K provides flexible tools for fine-tuning your system to match your specific needs.
Equipped with PCIe 4.0 support, the PRIME B550M-K ARGB ensures ultra-fast connectivity for GPUs, making it ideal for high-load, feature-rich builds. The motherboard also features dual M.2 slots for faster data transfer speeds and Realtek 1Gb Ethernet for stable network connectivity. With USB 3.2 Gen 1 ports, including front-panel Type-C support, the PRIME B550M-K enables effortless connection of peripherals for seamless multitasking and data management.
Level up your custom PC build with the ASUS Prime LC 240 ARGB liquid CPU cooler - an all-in-one cooling solution engineered for performance, style, and ease of installation. Whether you're building from scratch or upgrading your current setup, this cooler is designed to meet the demands of modern processors while enhancing your rig's aesthetics.
The specially designed copper CPU contact plate provides a larger surface area for heat transfer, enabling faster and more efficient thermal dissipation. This ensures your CPU stays cool and stable under heavy workloads, reducing the risk of thermal throttling and maintaining peak performance.
FEATURES:
- AMD B550 Chipset motherboard and 240mm AIO CPU Liquid Cooler bundle
- Supports AMD Ryzen 5000 Series/ 5000 G-Series/ 4000 G-Series/ 3000 Series Desktop Processors
- Supports DDR4 Memory, Dual Channel DDR4 5100 MT/s (OC) 64GB max capacity
- Realtek 1Gb Ethernet LAN
- Dual M.2 slots with PCIe 4.0 and PCIe 3.0 support
- Customisable infinity mirror lenses for stunning ARGB lighting effects and futuristic build aesthetics
- Enlarged copper CPU contact plate enhances heat transfer for superior thermal performance
- Pre-installed 12 cm ARGB fans with a 600-2200 RPM range for powerful and efficient cooling
- Compatible with Intel LGA 1851, 1700, 1200, 115X and AMD AM5, AM4 sockets
SPECIFICATIONS:
- Asus PRIME B550M-K ARGB AM4 M-ATX Motherboard
- CPU: AMD Socket AM4 for AMD Ryzen 5000 Series/ 5000 G-Series/ 4000 G-Series/ 3000 Series Desktop Processors
- Chipset: AMD B550 Chipset
- Memory:
- 2 x DIMM slots, Max. 64GB, DDR4
- 5100(OC)/4866(OC)/4600(OC)/4466(OC)/4400(OC)/4333(OC)/4266(OC)/4200(OC)/4133(OC)/4000(OC)/3866(OC)/3733(OC)/3600(OC)/3466(OC)/3400(OC)/3333(OC)
- 3200/3000/2933/2800/2666/2400/2133, Un-buffered Memory*
- Dual Channel Memory Architecture
- * ECC memory (ECC mode) support varies by CPU.
- Graphics:
- 1 x DisplayPort**
- 1 x HDMI port***
- * Graphics specifications may vary between CPU types. Please refer to AMD CPU specifications.
- ** Supports max. 4K@60Hz as specified in DisplayPort 1.4.
- *** Supports 4K@60Hz as specified in HDMI 2.1.
- Expansion Slots:
- AMD Ryzen 5000 Series/ 3000 Series Desktop Processors
- 1 x PCIe 4.0 x16 slot (supports x16 mode)
- AMD Ryzen 5000 G-Series/ 4000 G-Series Desktop Processors
- 1 x PCIe 3.0 x16 slot (supports x16 mode)
- AMD B550 Chipset
- 1 x PCIe 3.0 x1 slot
- * Please check the PCIe bifurcation table on the support site
- *Please check Asus support or download center for supported peripherals.
- Storage:
- Total supports 2 x M.2 slots and 4 x SATA 6Gb/s ports*
- AMD Ryzen 5000 Series/ 3000 Series Desktop Processors
- M.2_1 slot (Key M), type 2242/2260/2280 (supports PCIe 4.0 x4 & SATA modes)
- AMD Ryzen 5000 G-Series/ 4000 G-Series Desktop Processors
- M.2_1 slot (Key M), type 2242/2260/2280 (supports PCIe 3.0 x4 & SATA modes)
- AMD B550 Chipset
- M.2_2 slot (Key M), type 2242/2260/2280/22110 (supports PCIe 3.0 x4 & SATA modes)
- 4 x SATA 6Gb/s ports
- * AMD RAIDXpert2 Technology supports both PCIe RAID 0/1/10 and SATA RAID 0/1/10.
- Ethernet:
- 1 x Realtek 1Gb Ethernet
- Rear USB (Total 6 ports):
- 4 x USB 3.2 Gen 1 (5G) ports (4 x Type-A)
- 2 x USB 2.0 ports (2 x Type-A)
- Front USB (Total 7 ports):
- 1 x USB 3.2 Gen 1 (5G) connector (supports USB Type-C)
- 1 x USB 3.2 Gen 1 (5G) header supports 2 additional USB 3.2 Gen 1 ports
- 2 x USB 2.0 headers support 4 additional USB 2.0 ports
- Audio:
- Realtek 7.1 Surround Sound High Definition Audio CODEC*
- Supports: Jack-detection, Multi-streaming, Front Panel Jack-retasking
- Supports up to 24-Bit/192 kHz playback
- Audio Features:
- Audio Shielding
- Premium audio capacitors
- Dedicated audio PCB layers
- * A chassis with an HD audio module in the front panel is required to support 7.1 Surround Sound audio output.
- Back Panel I/O Ports:
- 4 x USB 3.2 Gen 1 (5G) ports (4 x Type-A)
- 2 x USB 2.0 ports (2 x Type-A)
- 1 x DisplayPort
- 1 x HDMI port
- 1 x Realtek 1Gb Ethernet port
- 3 x Audio jacks
- 1 x PS/2 Keyboard/Mouse combo port
- Operating System: Windows 11, Windows 10 64-bit
- Form Factor: Micro-ATX
- ASUS Prime LC 240 ARGB Liquid CPU Cooler
- Water Block
- Water block dimension: 6.51 x 6.0.6 x 6.85 cm
- Block Material (CPU Plate): Copper
- Radiator
- Radiator Dimension: 27.7 x 12 x 2.7 cm
- Tube: Sleeved Rubber tube
- Tube Length: 40 cm
- Fans
- Dimension:24 x 12.3 x 2.5 cm
- Size: 2 x Fan Slots (12cm)
- Speed: 600 - 2200 RPM +/- 10%
- Control Mode: PWM/ DC
- Noise: 34 dB(A)
- Air Flow: 75.7 CFM
- Static Pressure: 3.2 mmH2O
- Special Features
- AURA Sync Support: Yes
- Compatibility
- Intel LGA 1851, 1700, 1200, 115x
- AMD: AM5,AM4
WHAT'S IN THE BOX:
- Asus PRIME B550M-K ARGB AM4 M-ATX Motherboard - Black x1
- ASUS Prime LC 240 ARGB Liquid CPU Cooler x1
- Quick Start Guide x1
- Accessory Pack of Screws and Brackets x1
Dimensions (LxWxH): 0 x 0 x 0 cm
Shipping Notes
- Free Standard Shipping on $100+ Orders to the USA.
- Except Preorder products are shipped in 48 hours.
- Delivery to the USA:
- Standard Shipping : 3-10 business days
- If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
- We offer a 30-day return/exchange service after receiving.
- Final sale items are not eligible for returns or exchanges.
- To process your return/exchange, please contact us at [email protected]
- Please click here for more details>>> Return & Exchange Policy
4.9 ★★★★★
Based on 11 reviews
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Product Reviews
★★★★★ 5
Deception Detection Primer
This book is well written and is perfect for the newbie like me to grasp the concepts: easy to follow, logically structured, points explained well and with examples, points tied together so you understand how they fit. A few reviewers think the points in the book are obvious. Many of them are, but I think the easy-to-follow writing makes the points seem even more obvious. Superficially, and taken separately, many of these ideas do seem obvious. The hard part is coming to an accurate conclusion about deception.
One reason is because many deception indicators can be false positives. For example, a commonly-believed indicator of deception is crossing your arms. How do you tell if a specific instance of this behavior is a deception indicator or not? The book gives a framework for when deception indicators are, at that moment, an indicator of deception. Another reason is that verbal indicators of deception can be missed or misunderstood. The book goes into excellent detail about how to recognize verbal indicators and to tell when a verbal indicator is, in fact, likely to be deception.
One of the better parts of the book, in my opinion, discussed the initial interrogation of OJ Simpson before his murder trial. They run through the questions that the detectives asked and explained how and why these questions did not work in eliciting possible deception. They then ran through the questions they would ask, following the model in the book, and explained how these questions would have been more effective.
The book stresses the limits of these ideas. You will not read this book and become a human lie detector. Being really good at spotting the lies AND directing an interview to extract those lies takes, I'm sure, lots of practice. However, you CAN gain insights and be better at deception detection just from reading this book. For example, when you watch a suspect interviewed on a news show like Dateline NBC, you'll spot the verbal cues that indicate possible deception, and you'll never watch these shows in quite the same way.
Prior to reading this book, I read "I Know You Are Lying" by McClish. Both books cover a lot of the same material, but from slightly different perspectives. I highly recommend both books if you're interested in this topic. I recommend reading "Spy the Lie" first, as it seems to give a more complete framework for implementing these ideas, then read the McClish book for additional insights.
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Reviewed in the United States on April 16, 2013
★★★★★ 5
Great for recruiters & business owners
Format: Kindle
This is long but it I am so grateful and want to give my recent triumph with the help of this book....I currently own a medical spa. Our biggest challenge is hiring hard working, honest people, passionate about the business. Statistically we are average with the number of good hires but that is not a good thing when statistics say only 51% last more than 12 mos. Especially for lower level jobs being less. Many people just want a paycheck or want free services and could care less about helping customers and learning about aesthetics or medicine. Within the first few chapters I had already found ways of asking questions in interviews that when applied were astounding in getting the right response.
A good example was when I was interviewing a woman whom I felt had amazing qualifications for my Front Desk Manager’s position. She had owned her own pet salon for over 17 years but sold it and went to work for Pet Smart. I thought that seemed a little strange so asked her why? She naturally had a response that she wanted to move to Texas, originally being from Wisconsin which was horribly cold and owning a business was just too stressful. I wanted to know more as this didn’t seem like the mentality of a successful business owner so I asked her what kind of paycheck she wrote herself each year. Her response was “my gross income last year was $80k, which I am so proud of.” 1) She did not answer the question. 2) “which I am proud of.” Is used to further convince me she was making good money.” Luckily as a business owner I know it probably takes at least $80.K just to run a business. But this was not enough for me to disqualify her and author Russell Targ says just 1 red flag is not enough, so after a few more positive type questions I asked another. ‘Tell me about a time you didn’t get along with a co-worker’. I’m paraphrasing because she gave an overly long explanation of events which in-and of itself is a red flag but within the overly verbose statement She stated “they get annoyed with me” but didn’t tell me what “they” get annoyed with. When I asked what ‘they get annoyed with’ she minimized a situation where she had the flu 4 days and the next day she went to an already committed dentist appointment to get her tooth pulled and was in too much pain so again had to call in sick. I was a bit suspicious at this point as to why her boss would be annoyed with this if she was such a great employee since both those explanations seemed reasonable. So I later in the interview snuck in an “assumptive question” about her being late to which she confessed several additional times having been late but of course had plausible excuses. I was even more suspicious at this point about her integrity as an employee so asked the question a different way, ‘tell me a time you had a challenging client’ to which she told me another very verbose story about “a client who brought in a badly matted dog and when after shaving it had lots of bruising etc. the lady gave a terrible rating.” I tried not to sound judgmental so I commiserated with her on that as a business owner how awful that must have felt. We exchanged some giggles and at this point I felt she really was ready to open up to me. I then asked her to ‘describe a bad day at work’ where she gave another story with many excuses why where she had ripped a dog’s ear by accident, the police and media was called accusing her of animal abuse, she was taken to court and her name was smeared in this small town which was hard to recover from.😳 Now I am a bit alarmed but the old me is wanting to believe her that it wasn’t her fault so Finally, I wrapped up after many other positive exchanges I asked ‘if I were to call her employer what derogatory things might they say about her’ to which she replied “they don’t like the way I do things which of course with further questioning her reply was to minimize all of their complaints.” Now, here is where I used to get tripped up. I usually have a phone interview that lasts about an hour or more before setting up face-to-face interview and that is how this one was. I as usual wanting to believe the best in everybody was mostly paying attention to the many positive and outstanding things she had to say and want to believe her excuses so immediately set up a face-to-face interview. But this time I did something differently after hanging up with her. I paid really close attention to the “cluster” of suspicious things she mentioned and by then it hit me like a ton of bricks. In every bad hire I have ever made they had answers like this woman where they minimized, evaded the questions, or had great excuses. Now while we all have great excuses from time to time the book says to pay attention to multiples. Needless to say I politely cancelled the interview. After reading this book the signs were as clear as day.
I am happy to say I am now able to cut my phone interviews down to just 20-30 minutes even shorter when I see these “cluster” as the hook puts it.
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Reviewed in the United States on February 9, 2019
★★★★★ 3
I spy with my little eye...
I give this book a three star for laying out the information on the how to of lie detection.
Now, is this a fool proof system? No as you won't find one. But it sure does give the tools needed to start detecting lies that surrounds us daily.
In the few days that I have read it, I started recognizing some of these patterns within myself and others and at times I call it out, and at times I chuckle realizing what is happening.
I enjoyed the tales in the books and how the authors have used the methods themselves in various scenarios.
What I was hoping more of is more stories and practical implication of it in every day lives. But over all, good book.
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Reviewed in the United States on September 16, 2012
★★★★★ 4
Interesting read that dispels body language myths
Format: Kindle
I wasn't sure what to expect with this book. I purchased it on a lark after spying it (see what I did there?) in a list Amazon presented me with books I might be interested in reading. I'm always interested in all kinds of aspects of communication from storytelling to persuasion techniques to negotiation tactics, and I'd seen similar titles on the topics of lying and truth evaluation in the past.
I decided to buy this title because of the intelligence agency background of the authors, and they described their method of detecting deception as a relatively simple and straightforward one. They weren't lying (see what I did there?).
The book provides clear, real-world examples of subjects who've been less than truthful when questioned about a variety of topics, and for me, those examples went a long way toward crystallizing the specific points being made about the methodology the authors have developed.
As the book points out, there's no such thing as a lie detector, and I doubt most who read this will ever become as adept at deception detecting as the authors are, but the book does provide interesting insights into human nature and how people can give themselves away when they aren't being truthful. I'd say the book is full of solid concepts to keep in mind as you go about your daily life interacting with other people in all kinds of different situations where truth is critical.
You won't become a human lie detector, and you won't be able to observe someone's body language and determine whether or not someone is being truthful (despite what some TV pundits claim they can do – they can't). Just keep the book's methodology in mind and be mindful when you see some of the behaviors discussed.
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Reviewed in the United States on September 20, 2018
★★★★★ 5
99% @ 20 micron for the Pentastar V6!
Size: (Pack of 1)
Really nice quality filter, and a good replacement for the Fram TG11665 that's now become more expensive & harder to find. 99% efficiency @ 20 micron. Pleat spacing was smooth & even with no excess glue; made in South Korea.
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Reviewed in the United States on May 2, 2026
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